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UX im Unternehmen

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Slides zum Vortrag 'UX im Unternehmen' auf dem UX Day 2014 in Mannheim.

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UX im Unternehmen

  1. 1. UX im Unternehmen
  2. 2. Wie kommt man auf so ein trockenes Thema?
  3. 3. web.de billiger.de kuehlhaus AG 1&1 CAS Software AG 1&1
  4. 4. CAS UX
  5. 5. UX?
  6. 6. „‚User experience‘ encompasses all aspects of the end-user's interaction with the company, its services, and its products.“ – Jakob Nielsen, Don Norman
  7. 7. shopify.com
  8. 8. eher nicht.
  9. 9. Ich lade Euch ein zum entwerfen. Aber legendär soll es sein – Oliver Gerstheimer auf der IAK 14
  10. 10. verstehen entwerfen vermitteln
  11. 11. flickr.com / Luis Angel Camargo
  12. 12. verstehen
  13. 13. Testen. Testen. Testen.
  14. 14. You are NOT a User Experience Designer (until you start testing) – David Perel on blog.oboxthemes.com
  15. 15. keine Angst vor dem Management!
  16. 16. warum ist das so wichtig?
  17. 17. Kosten Beeinflussbarkeit der Kosten Anfdg. Konzept Coding Testing Betrieb
  18. 18. entwerfen
  19. 19. stilles Kämmerlein
  20. 20. Design Studio
  21. 21. Adam Connor #madpow
  22. 22. Zeichnen statt und schreiben
  23. 23. vermitteln
  24. 24. dem Auftraggeber
  25. 25. tattoodonkey.com
  26. 26. jetzt kommen die bullet points. • echte Alternativen entwickeln • die Sprache des Auftraggebers sprechen • pyramidal präsentieren
  27. 27. den Entwicklern
  28. 28. iteratives Entwerfen agiles Entwickeln
  29. 29. uwe.thimel@cas.de @UweThimel

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