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Connecting
the dots
Martyn Reding
UX Brighton | Nov 2019
Connecting
the dots
Martyn Reding
UX Brighton | Nov 2019
You can't connect the dots looking
forward; you can only connect them
looking backwards
Steve Jobs
1830 2019
UX in the grand scheme of
design history
Book
design
Interior
design
1950
Software
design
1970
Industrial design
1858
UX
design
2003
Marketing? Technology? Digital? Operations?
UX in businesses
We’re still young
We’re not the first
1. DesignOps
2. UX Research
3. UX Writing
4. Design systems
Current topics in UXD
Creating design and research teams that scale,
requires to be paid to tools, systems and the
operations of a team.
DesignOps
Unimark 1966
DesignOps
DesignOpsStudio Manager
ManagementStudio Manager DesignOps
Putting design teams and stakeholders in touch
with users’ behaviour via qual and quant
research techniques.
UX Research
David Ogilvy 1952
UX Research
Motivational scientists UX Research
Creative
Strategists
Motivational scientists UX Research
Recognise that a UI is delivering information to
users. If you don’t understand the content you’re
working with, you won’t understand the ux.
UX Writing
Bill Bernbach 1949
UX Writing
Art + copy UX Writing
Creative teamsArt + copy UX Writing
Collating pattern libraries for design decisions
and creating systems for scaling those libraries.
Design systems
Gerald Barney 1965
Design systems
Identity manual Design systems
Brand
platforms
Identity manual Design systems
Management
Strategy
Creative teams
Platforms
DesignOps
UX Research
UX Writing
Design systems
Current topics in UXD
Others
Urban design
Industrial design
Architecture
Car design
Immersive research
Dog fooding
Ethical design
Storyboarding
Recommended reading
We look at the present through
a rear view mirror. We march
backwards into the future.
Marshall McLuhan
thanks

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Martyn Reding - Connecting the Dots