How do we link Human Experiences to systems of engagement, (IA Architectures, Data APIs)? Supporting “curating, ripping and sharing” between humans and machines? And support a world where humans cannot escape the consequences of their actions? and how do we design for tomorrow’s “creative native generation” that creates what they want (3D printing)? In this session Designer Luis Rodriguez will share ways to see beyond today’s design stories made up of context, system, usability and visual design components. Lead your cross-functional team to go beyond building desirable and usable to connected and purposeful products and services by fitting them into digital and physical ecosystems that put emphasis in connectivity and purposeful design.