Jason introduces techniques for developing design concepts and user experience propositions.

1. Wicked Workshops
Jason Mesut & Mike McIntyre from The Team

2. Sit yourselves down

3. Take your top sheet
and talk to the person
next to you to fill it out

4. Name
Role
Designer
User Experience person
Developer
Other
What you want to get out of the session
Type of
organisation
Agency / Consultancy
In-house
Freelance
Student

5. When you’re done.
Come to the board and
map where you are on
the chart

6. Super-
confident 6
17 6
10 6 3
14 3 3
1
15 14
16 16 5
18 15 17 5
12 4 4
7
Comfort in running workshops
2
11 9 8 2
10 14
18 7
1 1 11 5
8 7
OK 15 12
10
18 9
13
9
11
13
4 8
Petrified
Homer Experience and knowledge of workshop techniques Yoda
Group 1 - start
Each person was given a number and asked to plot themselves on the chart. The second group plotted
Group 2 - start Group 2 - end themselves after the session as well

7. 1. Objectives and mapping
1. Fill out the objectives template
2. Take a numbered yellow dot and put it on the chart
3. Sit back down again

8. 2. Treasure hunt icebreaker
1. Take a treasure hunt sheet
2. Get a different person to fill out each question / task
3. Bring your sheet to the front when you are done
A prize for the quickest

9. Icebreaker Rich Winner
Name ……………………………
Scenario question Participant’s answer Autograph
Who gives a great massage?
(ensure you get one to prove it Unreadable name - 3 Yes
and rate them out of 5)
Tell me a secret about
yourself? Afraid of scuba diving Yes
Who is wearing the most
colourful socks? Paul Yes
What is your favourite user
experience design activity? Card sorting Yes
Whose idea was Windows 7?
(not allowed to say Mine) Steve Jobs Yes

10. Icebreaker Kim Winner
Name ……………………………
Scenario question Participant’s answer Autograph
Who gives a great massage?
(ensure you get one to prove it Caitlan - 4 Yes
and rate them out of 5)
Tell me a secret about
yourself? I’m a Swansea Lily Fan Yes
Who is wearing the most
colourful socks? Red (tights) - unreadable Yes
What is your favourite user
experience design activity? Brainstorming Yes
Whose idea was Windows 7?
(not allowed to say Mine) The user Yes

11. Structure
Milling around 5
1. Objectives and mapping 5 6. Future obituary 5
2. Icebreaker 5 7. Service concepts 10
3. Intro 10 8. Concept selection 10
4. Six hats 20 9. Tips 5
5. Prioritising goals 10 10. Close 5

12. A bad workshop
Unclear objectives Poor time management
Lack of structure and preparation Not fun
Lack of participant involvement badly managed egos
Poor facilitator Inflexibility of process
Slide presentations / lecture No follow-up

13. A good workshop
Clear purpose and objectives Collaboration between participants
Strong facilitator Short burst sessions
Engagement of participants Strong and quick follow-up
Clear process and structure Good time management
Good use of physiacl space Effective planning and preparation

14. But wicked workshops are
EPIC Fun

15. Engaging EPIC Fun
Physical Active Relevant

16. Practical EPIC Fun
Clear goals Tangible
Activities
in mind outcomes

17. Inclusive EPIC Fun
Everyone is
Involves all Equality of
included in
participants voice
follow-up

18. Credible EPIC Fun
Relevant to
Believable Confident
the
process facilitation
challenges

19. Fun EPIC Fun
Enjoyable Challenging Creative

20. Fun
Helps Play More
businesses creativity
Solve
problems

21. Objectives
Encourage more rigorous
Get you to meet some new people approaches to User Experience
design
Give the community more
experience of frequently applicable Make it fun
tools & techniques
Not too stressful for me

22. Six thinking hats
1. Created and popularised by Edward de Bono
2. A way of getting everyone to think in the same mode at the same people
3. Useful for critiquing ideas, running various workshops
4. I like it for running lessons learned ‘sunset reviews’
5. Technically, we should pay royalties to De Bono

23. 6 thinking hats
http://www.flickr.com/photos/snow_badger/208264045/
White hat Red hat Yellow hat Black hat Green hat Blue hat
Facts Emotions Optimisim Caution, risk Ideas Planning

24. White hat - Facts Red hat - Emotions Yellow hat - Optimism
6 thinking hats
Inexpensive
Kings place
Views from deisgn/UX/Dev Red New faces - new ideas
New contacts
4 workshops Inspired
No free lunch Optimistic New techniques
Well attended (60+ people) Motivated Happy
Mix of individuals / groups Supported Mobile (can reuse learnings)
UK oriented Challenged Interested
High proportion of female attendees Connected Not seeing who else is attending
Kings place Passion Met new people
1 day Worthwhile New skills to have take to business
4 speakers engaging Inspired to have more conferences
Kings Cross Hungry / disappointed UX is in Good health
Workshop + presentation Sad (coconut sad - all biscuits had coconut in them) Opportunity to learn + share
Organsied Stimulated
+80 people Uncomfortable
Price = £xx COmforting
Zebra People running it Tiring
About UX Nice change from work
1st year Inexperienced (due to experience of others)
No signs on doors
Using magic whiteboards
Black hat - Caution, risk Green hat - Ideas Blue hat - Planning
Ideas and relative scoring 1. Forum + lists of attendees + years of experience - 11
Forum + lists of attendees + years of experience - 11 2. Case studies - 8
Air con too high
Thread for talks 3. More explanation around workshop content - 7
No free lunch
More than 1 set of talks going on in parallel - parallel track - 4 4. Other representations around pure UX - 6
Lack of structure around skill levels
More explanation around workshop content - 7 5. More than 1 set of talks going on in parallel - parallel track - 4
Themes more at beginners
Other representations around pure UX - 6 6. Open Mike concept + get feedback - 1
Poor technology
Case studies - 8 7. Thread for talks
Bad signage - building (to and around)
Open Mike concept + get feedback - 1 Notice board - lifts/hiring
Facilitation
Notice board - lifts/hiring
Not seeing who else is attending
No lunch 1. Set experience levels for workshops - 9
Provide lunch - 1 2. More choice of workshops - 8
Lack of people in group
Encourage more tweeting etc. throughout - 3 3. Ability to attend more - longer sessions/days - 5
Failing technology
Better facilities - 1 4. Ning Group (or equivalent) - 4
Name badges, single sided, no co. name
Ning Group (or equivalent) - 4 5. Encourage more tweeting etc. throughout - 3
Marketed to UX only
Bigger choice of workshops - 1 6. Company discount - 3
Future tech not very 'future'
More choice of workshops - 8 7. Use networks to extend reach - 2
Ability to attend more - longer sessions/days - 5 8. Provide lunch - 1
Use networks to extend reach - 2 Better facilities - 1
Company discount - 3 Bigger choice of workshops - 1
Different tracks for different groups - 1 Different tracks for different groups - 1
Set experience levels for workshops - 9

25. Dot sticking
Allocate a certain number of points to each participant and ask them to distribute these points across the ideas / requirements they
like

26. Prioritising goals
}
1. Brainstorm goals - business, user and technology
We haven’t got the time
2. Cluster goals into groups and name the groups
3. Prioritise the business goals
4. Prioritise the user goals
5. Prioritise the technical goals } Let’s not focus on this so
much

27. Business
goals

28. Improve
awareness of
Zebra people

29. Demonstrate
support for UX
community

30. Get
more
candidates

31. Get
more
clients

32. User
goals

33. Understand
different
perspectives

34. Learn
new
skills

35. Meet
new
likeminds

36. Paired comparison
Trade off each requirement against each requirement to see which one trumps the other. you can then develop a weighted priority
off the back of it.
I think this link tells you something useful on it - http://www.mindtools.com/pages/article/newTED_02.htm

37. Prioritised goals
Score
6
We compared each goal against each other
5 goal, with the winning goal scoring a point.
Each of the groups scored the goals the same
4
3
2
1
Meet
0 new
likeminds

38. Future obituary
Write an obituary for your product and service in the future. helps you to overcome barriers of the now to talk more about what your
solution achieved for people.

39. Future obituary
1. Define your primary audience
2. Identify their key user goals and key business goals
3. Identify the barriers
4. Develop an obituary for the future
focusing on the uniqueness, outcomes, experience in the future
5. Use as a basis for a proposition / vision

40. Future obituary
Audience
UX consultant/designer with < 5 years experience
Key user goals
Learn new techniques, understand different perspectives
Barriers
Cost of ticket, time off work, awareness
Obituary overleaf...

41. Future obituary (an example)
It’s five years ago to the day that UX People ran it’s first conference. Today, it
is running its last all day conference, as User Experience (UX) has been
embedded into everything that successful organisations do, and practitioners
are running events themselves all over the world. Noone wants to come to an
all day conference any more, and noone classes themselves as a ux person.
Zebra People, the organisers, don’t exist any more as they made so much
money, and decided to become facilitators of good design practice in a wide
range of organisations.
The UX People brand has become irrelevant as over the past five years, User
Experience (UX) diversified and embedded itself into several different
traditional disciplines - Marketing, Industrial Design, Graphic Design,
Architecture. Many of the leaders in those fields now practice UX techniques in
their daily work, and many in the UK cite UX People as one of the key events
where they learned some of these and met some of their best colleagues.

42. Service concepts
1. Take some of the ideas we have captured or brainstormed some more
2. Create a concept that puts more detail around an idea or collection of ideas
3. Map the concept back to the matrix we have
4. Sketch the solution to bring it to life
If you’re stuck, think about a subject and a format for delivery

43. Name .........................................
Service concept name
Supporting audiences and service
How it reinforces & supports the proposition Audiences it helps Specific goals it supports
Students Low Medium High
Junior
practitioners Low Medium High
Senior Low Medium High
practitioners
Uniqueness How it can be measured for effectiveness How it would be maintained, and by whom
How it is different from anything else
Example of a service concept sheet to accompany concept sketches

44. Service concept selection
1. Select some of your favourite concepts
2. Create a matrix of concepts against goals / requirements
3. Score the concepts against the goals / requirements
4. Tot up the scores
5. Check if the rationalisation makes sense

45. Service concept selection example
This is a recent example where goals/high level requirements were prioritised with a weighted
score (from dot sticking) and concepts were mapped against each goal.
Concepts scored 9pts for ++, 3pts for +, -9pts for --, -3pts for -
Each concept was then given a score by multiplying the mapping score by the goal weighting
score and adding up each row.
This technique is based on
Pugh Concept Selection
matrices and Quality
Functional Deployment
(QFD) House of Quality

46. Preparation tips
Get stakeholders on side Have the right kit
Invite the right people Get helpers
Make it clear what the workshop is Prep them
about
Know your space Practice
Know your attendees Schedule breaks

47. Facilitation tips
Get names at the start Listen
Document as much as possible as
Communicate objectives
you go
Make it clear what the workshop is Document as much as possible as
about you go
Put people at ease Keep to time and keep things brisk
Establish authority Keep to scope

48. Documentation tips
Photograph as you go
Record audio and/or video
Write up as soon as possible
Share outputs with all participants

49. How did we do?
Encourage more rigorous
Get you to meet some new people approaches to User Experience
Yes design
Hopefully
Give the community more
Make it fun
experience of frequently applicable
Hopefully, but could have been
tools & techniques
more fun
Hopefully
Not too stressful for me
Not too bad, but could have given myself more time and focused the
activities

50. http://www.amazon.co.uk/Innovation-Games-
Creating-Breakthrough-Products/dp/0321437292/
ref=sr_1_1?
ie=UTF8&s=books&qid=1257845026&sr=8-1

51. http://www.amazon.co.uk/Participatory-Workshops-
Sourcebook-Ideas-Activities/dp/1853838632/ref=sr_1_1?
ie=UTF8&s=books&qid=1257845101&sr=1-1-spell

52. http://www.amazon.co.uk/Serious-Creativity-Thinking-
Step-step/dp/0887306357/ref=sr_1_2?
ie=UTF8&s=books&qid=1257845344&sr=1-2