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Design Thinking & Agile
Presenter: Vera Rhoads
Origins and Provenance
Introduction to Design Thinking
Introduction to Agile Methodologies
Integrating Thinking & Agile
Lessons Learned
Questions
Session Agenda
Left Brain – Right Brain
In Common
Focus on
outcomes
for users
Continuou
s delivery
and
learning
Radical
collaboration
Individuals
and
interactions
Working
deliverables
Customer
collaboration
Responding
to change
A Whole Brain Activity
… becomes the minimum
experience they want
everywhere”
“The last best
experience
anyone has
anywhere…
Bridget van Kraligen
Snr. VP –IBM Global Business Services
Stakeholder Map Empathy Map Scenario Map
Wireframe Technical
Prototype
Feedback Grid Prioritization Grid
Story Map
Design Thinking Artifacts
Stakeholder Map Empathy Map
Scenario Map Wireframe/Prototype Product
User Stories Task Board
Story Map
Some examples of Design Thinking and Agile artifacts
Trust
Opennes
s
Respect CourageEmpathy
Design Thinking and Agile share the same
five key values:
Shared Values
12UXPIN: Design Thinking and Agile
Shared Principles
Begin with clarity about
the outcome, and let it
guide every step along
the way.
Our work is…
•Focused on user value and
business value.
•Outcome-oriented.
Listen, iterate, learn and
course correct rather
than wait until it’s
perfect.
Our work is…
•Iterative and fast.
•Flexible, adaptive, and
continuously improving.
Build teams with the
right skills to encourage
innovation and
accountability.
Teams are…
•Collaborative, multi-disciplinary,
empowered
•Provided leadership from a
Project Manager
Iteration and
learning
Clarity of
outcome
Self-directed
whole teams
13UXPIN: Design Thinking and Agile
IBM Design
Thinking© 2016 IBM Corporation | IBM
Confidential
Design is the intent
behind an outcome.
Design Thinking must solve a
specific problem or pursue an
opportunity and is evaluated by
how effective it is at solving it.
Define the Design
Challenge
1)Focused on a significant opportunity or business problem
2)Expressed to meet the unique needs of an individual
3)Can be measured (revenue, time, process steps, etc.)
Design Thinking can be applied to a wide range of products, services, processes, physical locations…
anything that needs to be optimized for human interaction.
Define the Design
Challenge
 Design Thinking Artifacts displayed in
physical/virtual shared space
 Revisit over time
IBM Design Thinking / Journey Map Agile Delivery
 Map experience patterns to Epic/User Stories
 Conduct Sprint Planning/Estimation
 Continue to involve Client and other
stakeholders throughout Agile process
Design Thinking and Agile
Forrester Research
Diverge then converge…
Design is not just what it
looks like & feels like.
Design is how it works.
-Steve Jobs
Introduction to Design Thinking
Design Thinking at IBM
User Centered Design:
Identifying a specific user problem
or opportunity is the single most
important factor for success.
If you’re addressing the wrong one,
you’re not giving your users what they
need.
Why Now?
Stay Agile
Millennials make up 50% of workforce and will make up 75% by 2025
Stay Relevant
This is not a user experience
Seat
Wheels
Frame Handlebar
Pedals
Chain
Brakes
People don’t buy bicycles because they want a specific set of components. People buy bicycles because they want a specific user experience.
This is a user experience
Features enable the user, but how users interact with product, service or must be considered in the design.
27
These are all user experiences
28
Observe Reflect Make
A focus on user
outcomes
Multidisciplinary
teams
Restless
reinvention
Hills Playbacks Sponsor users
Introduction to Agile Methodology
We are uncovering better ways of developing
software by doing it and helping others do it.
Through this work we have come to value:
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on the right, we value the items on the left
more.
34
XP
Scrum
Lean Development (Principles)
DSDM
Crystal
PRINCIPLES/
PRACTICES
METHODSMANIFESTO
SAFe
Disciplined Agile Delivery
Rapid Custom Development
Shared vision
• Light charter
• Backlog of stories
• Flexible scope based
on evolving
requirements
Whole teams
• Direct business
participation
• Dedicated resources
• Creative collaboration
Iterative delivery
• Plan, build and verify in small
chunks
• Reflect
• Refine plans
Cont. Int. / DevOps
• Frequent builds
• Early testing
• Frequent validation
• Flexible environments
• Automation
CLOSE
SOLUTION
DEVELOPMENT
OPEN
SOLUTION
DEFINITION
PRODUCT BACKLOG
TRADITIONAL AGILE
Fixed
Estimated Resources Time Features
Requirements Resources Time
Plan
Driven
Value
Driven
We have to do this in real life all of the time...there are only 24 hours in a day, things change, we reprioritize,
and shift work and personal tasks. Agile simply applies the same concept to solution delivery
Example Agile Team (9 or less on each team)
1 - Product Owner / SME
1 – Iteration Manager / Scrum Master
1 Lead Developer
1 - BA / Systems Engineer
4-5 - Developers
1-2 - Test Specialists
2-4 weeks
Product
Backlog
Iteration
Backlog
Potentially
Deployable
Capabilities
• Story refinement
and tasking
• Iteration planning
• Daily standup meeting / call
• Write tests, write code, validate, training (“Done”)
• Automated / daily code builds and fixing of “defects”
• Iteration demo
• Deploy
• Retrospective
2 hours for each
week of the
iteration
Two weeks for simpler requirements
Four weeks for complex projects with cross-agile
team integration
2 hours for each
week of the
iteration
Limited
Pre-work
One Iteration
24 hrs
Daily “Scrum”
Meeting
Discover / Solution Definition
• Execute IBM Design Thinking activities
• Prioritize and define “minimally viable” Features, Stories
• Define and PLAN for “hills” (Releases and iterations) that
provide incremental value and minimally viable product
(MVP)
• Consider external / internal dependencies
• Commit to executive stakeholders on the first few “hills”
Support many agile teams
• Manage / escalate common issues and risks
• Work with teams to plan, use and evolve standards and approach
(e.g., UX, Design, Architecture, Testing, DevOps)
• DevOps – Build, deploy, release and reporting
• Support release preparation activities to define the next “hills” to
take
Support
Agile teams
2-4
weeks
Product
Backlog
Iteration /
Sprint
Backlog
Potentially
Deployable
Capabilities
Multiple Iterations / Sprints
Agile
Team 1
Agile
Team n
2-4
weeks
2-4
weeks
2-4
weeks
Release
Backlog
Final Testing
and
Deployment
Prep
There are MANY ways to involve THE RIGHT stakeholders (not just one product owner)
Integrating Design Thinking & Agile
 Design Thinking Artifacts displayed in
physical/virtual shared space
 Revisit over time
IBM Design Thinking / Journey Map Agile Delivery
 Map experience patterns to Epic/User Stories
 Conduct Sprint Planning/Estimation
 Continue to involve Client and other
stakeholders throughout Agile process
From Hills to Agile Delivery…
42
Design Sprint Sprint Sprint
Agile
Developm
ent Design Design Design
Playbacks
With continuous delivery, planning and delivery are parallel-tracked
Playback Zero marks the transition to a new delivery initiative
Vision, Intent
Delivery
Vision, Intent
Playbacks
The story evolves across milestones and brings
clients into the process
Client Playbacks
Playback 0 Delivery PlaybacksHills Playback
Vision, Intent Delivery
Key questions for any
Delivery Playback
• Is the team still focused on the same outcomes (Hills)?
• Are you seeing things that aren’t in the Hills?
• Did things get refined based on learning about users?
• Do we need to throw out a Hill?
1 2 3
“MVP” “MVP”
1 3
OR
Key Takeaways:
• Make the users the North Star!!
• Practice Empathy
• Solve difficult problems through
engaged divergent and
convergent thinking
• Co-create with clients
Design Thinking and Agile: A Successful
Partnership to Deliver Effective Solutions
to Users!
Agile and Design Thinking at IBM

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Agile and Design Thinking at IBM

  • 1. Design Thinking & Agile Presenter: Vera Rhoads
  • 2. Origins and Provenance Introduction to Design Thinking Introduction to Agile Methodologies Integrating Thinking & Agile Lessons Learned Questions Session Agenda
  • 3. Left Brain – Right Brain
  • 4.
  • 6. Focus on outcomes for users Continuou s delivery and learning Radical collaboration Individuals and interactions Working deliverables Customer collaboration Responding to change
  • 7. A Whole Brain Activity
  • 8.
  • 9. … becomes the minimum experience they want everywhere” “The last best experience anyone has anywhere… Bridget van Kraligen Snr. VP –IBM Global Business Services
  • 10. Stakeholder Map Empathy Map Scenario Map Wireframe Technical Prototype Feedback Grid Prioritization Grid Story Map Design Thinking Artifacts
  • 11. Stakeholder Map Empathy Map Scenario Map Wireframe/Prototype Product User Stories Task Board Story Map Some examples of Design Thinking and Agile artifacts
  • 12. Trust Opennes s Respect CourageEmpathy Design Thinking and Agile share the same five key values: Shared Values 12UXPIN: Design Thinking and Agile
  • 13. Shared Principles Begin with clarity about the outcome, and let it guide every step along the way. Our work is… •Focused on user value and business value. •Outcome-oriented. Listen, iterate, learn and course correct rather than wait until it’s perfect. Our work is… •Iterative and fast. •Flexible, adaptive, and continuously improving. Build teams with the right skills to encourage innovation and accountability. Teams are… •Collaborative, multi-disciplinary, empowered •Provided leadership from a Project Manager Iteration and learning Clarity of outcome Self-directed whole teams 13UXPIN: Design Thinking and Agile
  • 14. IBM Design Thinking© 2016 IBM Corporation | IBM Confidential Design is the intent behind an outcome.
  • 15. Design Thinking must solve a specific problem or pursue an opportunity and is evaluated by how effective it is at solving it. Define the Design Challenge
  • 16. 1)Focused on a significant opportunity or business problem 2)Expressed to meet the unique needs of an individual 3)Can be measured (revenue, time, process steps, etc.) Design Thinking can be applied to a wide range of products, services, processes, physical locations… anything that needs to be optimized for human interaction. Define the Design Challenge
  • 17.  Design Thinking Artifacts displayed in physical/virtual shared space  Revisit over time IBM Design Thinking / Journey Map Agile Delivery  Map experience patterns to Epic/User Stories  Conduct Sprint Planning/Estimation  Continue to involve Client and other stakeholders throughout Agile process Design Thinking and Agile
  • 19. Design is not just what it looks like & feels like. Design is how it works. -Steve Jobs
  • 22. User Centered Design: Identifying a specific user problem or opportunity is the single most important factor for success. If you’re addressing the wrong one, you’re not giving your users what they need.
  • 25. Millennials make up 50% of workforce and will make up 75% by 2025 Stay Relevant
  • 26. This is not a user experience Seat Wheels Frame Handlebar Pedals Chain Brakes People don’t buy bicycles because they want a specific set of components. People buy bicycles because they want a specific user experience.
  • 27. This is a user experience Features enable the user, but how users interact with product, service or must be considered in the design. 27
  • 28. These are all user experiences 28
  • 30. A focus on user outcomes Multidisciplinary teams Restless reinvention
  • 32. Introduction to Agile Methodology
  • 33. We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more.
  • 34. 34 XP Scrum Lean Development (Principles) DSDM Crystal PRINCIPLES/ PRACTICES METHODSMANIFESTO SAFe Disciplined Agile Delivery Rapid Custom Development Shared vision • Light charter • Backlog of stories • Flexible scope based on evolving requirements Whole teams • Direct business participation • Dedicated resources • Creative collaboration Iterative delivery • Plan, build and verify in small chunks • Reflect • Refine plans Cont. Int. / DevOps • Frequent builds • Early testing • Frequent validation • Flexible environments • Automation CLOSE SOLUTION DEVELOPMENT OPEN SOLUTION DEFINITION PRODUCT BACKLOG
  • 35. TRADITIONAL AGILE Fixed Estimated Resources Time Features Requirements Resources Time Plan Driven Value Driven We have to do this in real life all of the time...there are only 24 hours in a day, things change, we reprioritize, and shift work and personal tasks. Agile simply applies the same concept to solution delivery
  • 36. Example Agile Team (9 or less on each team) 1 - Product Owner / SME 1 – Iteration Manager / Scrum Master 1 Lead Developer 1 - BA / Systems Engineer 4-5 - Developers 1-2 - Test Specialists 2-4 weeks Product Backlog Iteration Backlog Potentially Deployable Capabilities • Story refinement and tasking • Iteration planning • Daily standup meeting / call • Write tests, write code, validate, training (“Done”) • Automated / daily code builds and fixing of “defects” • Iteration demo • Deploy • Retrospective 2 hours for each week of the iteration Two weeks for simpler requirements Four weeks for complex projects with cross-agile team integration 2 hours for each week of the iteration Limited Pre-work One Iteration 24 hrs Daily “Scrum” Meeting
  • 37. Discover / Solution Definition • Execute IBM Design Thinking activities • Prioritize and define “minimally viable” Features, Stories • Define and PLAN for “hills” (Releases and iterations) that provide incremental value and minimally viable product (MVP) • Consider external / internal dependencies • Commit to executive stakeholders on the first few “hills” Support many agile teams • Manage / escalate common issues and risks • Work with teams to plan, use and evolve standards and approach (e.g., UX, Design, Architecture, Testing, DevOps) • DevOps – Build, deploy, release and reporting • Support release preparation activities to define the next “hills” to take Support Agile teams 2-4 weeks Product Backlog Iteration / Sprint Backlog Potentially Deployable Capabilities Multiple Iterations / Sprints Agile Team 1 Agile Team n 2-4 weeks 2-4 weeks 2-4 weeks Release Backlog Final Testing and Deployment Prep There are MANY ways to involve THE RIGHT stakeholders (not just one product owner)
  • 39.  Design Thinking Artifacts displayed in physical/virtual shared space  Revisit over time IBM Design Thinking / Journey Map Agile Delivery  Map experience patterns to Epic/User Stories  Conduct Sprint Planning/Estimation  Continue to involve Client and other stakeholders throughout Agile process
  • 40. From Hills to Agile Delivery…
  • 41.
  • 42. 42 Design Sprint Sprint Sprint Agile Developm ent Design Design Design
  • 43. Playbacks With continuous delivery, planning and delivery are parallel-tracked Playback Zero marks the transition to a new delivery initiative Vision, Intent Delivery Vision, Intent
  • 44. Playbacks The story evolves across milestones and brings clients into the process Client Playbacks Playback 0 Delivery PlaybacksHills Playback Vision, Intent Delivery
  • 45. Key questions for any Delivery Playback • Is the team still focused on the same outcomes (Hills)? • Are you seeing things that aren’t in the Hills? • Did things get refined based on learning about users? • Do we need to throw out a Hill? 1 2 3 “MVP” “MVP” 1 3 OR
  • 46. Key Takeaways: • Make the users the North Star!! • Practice Empathy • Solve difficult problems through engaged divergent and convergent thinking • Co-create with clients
  • 47. Design Thinking and Agile: A Successful Partnership to Deliver Effective Solutions to Users!

Editor's Notes

  1. Advent and ubiquitous presence of Mobile Devices is the great leveler in our digital economy.
  2. Before we begin, let’s make sure everyone understands what we mean when we say “design”: Design is the purpose, planning, and intent behind an action, fact, or material object. In other words: Design is the intent behind an outcome. Nothing more, nothing less.
  3. Map experience patterns to Epic/User Stories Conduct Sprint Planning/Estimation Continue to involve Client and other stakeholders through the Agile Sprint process
  4. We use Design Thinking to create solutions for clients by focusing on their users needs, and use strategy andthe hottest technology to accomplish our goal. Why now?
  5. You have to pivot
  6. This is not a user experience. This is a product –a set of features and functions, integrated into a “solution”. But people don’t buy bicycles because they want a specific set of components. People buy bicycles because they want a specific user experience.
  7. Map experience patterns to Epic/User Stories Conduct Sprint Planning/Estimation Continue to involve Client and other stakeholders through the Agile Sprint process
  8. NOTE: You can skip this slide if you like. It was added because people get hung up thinking a Hill is an Epic and it’s not necessarily the case. A Hill can have more than one Epic. From Hills to Stories… The work defined in the Product Backlog is informed by the Hills, more specifically, the Scenarios that describe the Hill or Sub-Hills. While the example above shows a specific breakdown of Scenarios to Epics, it’s possible that a Hill can be an Epic, or a Hill can be a Story - it just depends on the amount of work involved. The thing to remember is that the breakdown of work needs to be clear in order to assign the right amount or Stories and Tasks to each Sprint. Note: Epics are basically containers of Stories and are too large to be completed in one Sprint. A Story should be small enough to be completed in one Sprint. http://advancedtopicsinscrum.com/glossary-agile-scrum-terms/epic/
  9. NOTE: You can skip this slide if you like. It was added empathize that Hills carry forward from the visioning through delivery. Hills focus the team in the vision phase and force alignment and scope management through delivery.
  10. If your project follows a continues delivery model, you will be moving from vision to delivery back to vision, and back to delivery. IBM Design Thinking is an excellent framework to support that process.
  11. This slide shows the transition from Vision to Delivery via Playback 0. At the PB0 EVERYONE must agree to the vision and ability to deliver the project in the planned timeframe.
  12. Sizings are hard Agile favors velocity measures At your playback how is it looking? What’s your investment allocation? Can you still make MVP for each Hill? Better to blow a Hill early than late. Better to drop a whole Hill than ship some half Hills. Focus on Integrity of stories. Docked as much for building stuff that isn't in a Hill as for not building stuff that was asked
  13. We have a very simple formula which is people plus places plus practices equals outcomes. Let’s talk a little about each.