Building & Sustaining Successful UX Teams
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Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies. You'll learn: - When to hire generalists vs. specialists. - How to drive business outcomes from day 1. - How to evaluate design culture as you build it. - How to build a long-term governance framework.
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Building & Sustaining Successful UX Teams
- 1. BUILDING AND SUSTAINING! SUCCESSFUL UX TEAMS SATYAM KANTAMNENI! CHIEF EXPERIENCE OFFICER DESIGN LEADERSHIP MASTERCLASS #1
- 2. ABOUT ME ENGINEERING + DESIGN + BUSINESS • Raised 3 Design Organizations • Interviewed over 300+ candidates • Led multi-million dollar outcomes by design SATYAM
- 3. ABOUT UXPIN COLLABORATIVE DESIGN FOR PRODUCT TEAMS • Design and validate products together. • Wireframing, prototyping, testing, and more. • Co-design, comment, and test together in real time.
- 5. LEADERSHIP LESSON #1 ...What got us here, won’t get us there...
- 6. It’s A Journey LEADERSHIP LESSON #2
- 7. THE TOOLS OF THE JOURNEY People Process Successful Teams Environment
- 8. PeoplePeople
- 9. IT TAKES A VILLAGE Product ! Development Product ! Design User Researcher! ! Prototyper! ! Interaction Designer ! Visual Designer
- 10. HOW MANY? PM ! vs UX ! Consumer:! 1:2! Enterprise:! 1:1! ! Dev. vs UX ! Consumer:! 5:1! Enterprise:! 20:1! !
- 12. USER RESEARCHER ! Provides reason to the experience! Expert in research methods! Typical background in experimental design, cognitive psychology, human factors, HCI or market research ! Maniac user advocate! !
- 14. HOW TO SCREEN FOR A USER RESEARCHER Body of Work = Quality of Insights! ! Primary vs. Secondary Research! What methods?! How do you communicate your insights?! Measure of their success?! !
- 15. AVERAGE VS. AWESOME OWNS AND COMMUNICATES THE INSIGHTS
- 16. INTERACTION DESIGNER ! Builds skeleton of the experience! Expert in design thinking & design tools! Typical background in industrial design, architecture, HCI ! Great Communicator! !
- 18. HOW TO SCREEN FOR A INTERACTION DESIGNER Body of Work = Problems Solved! ! What experiences did you design for?! What platforms?! Portfolio: Show me the process through artifacts?! Measures of their success?! !
- 19. AVERAGE VS. AWESOME UNDERSTANDS THE SYSTEM & JOURNEY
- 20. VISUAL DESIGNER ! Provides soul to the experience! Expert in design tools! Typical background in fine arts, graphic design, visual communications ! Extreme attention to detail! !
- 22. HOW TO SCREEN FOR A VISUAL DESIGNER Body of Work = Craftsmanship! ! What platforms?! Portfolio: ! ! Show me the before and after's?! ! Show me your iterations! Measures of their success?! !
- 23. AVERAGE VS. AWESOME UNDERSTANDS AND REACTS TO INFORMATION
- 24. PROTOTYPER ! Provides a physical reference to the experience! Expert in written prototyping tools! Typical background in web/mobile development! Great hacker! !
- 26. HOW TO SCREEN FOR A PROTOTYPER Body of Work = Efficient Prototypes! ! What platforms?! How do you collaborate?! What tools?! Measures of their success?! !
- 27. Citrix Confidential - Do Not Distribute
- 28. Researcher Visual Designer InteractionDesigner Interaction Des. Visual Des. UserResearcher Researcher Interaction Des. VisualDesigner SPECIALIST OR GENERALIST?
- 29. IF YOU CAN'T FIND THEM...TRAIN THEM FOCUS ON BASICS 3 DAY RECRUITMENT PROCESS 1% ACCEPTANCE RATE 6 MONTH TRAINING 80% GRADUATION CRITERIA
- 30. Unicorn’s do not exist LEADERSHIP LESSON #3
- 31. Environment
- 33. TOOLS
- 34. EXPERIMENT
- 36. ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE! ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE UNTIL AWESOME!! !
- 37. PROCESS
- 38. CORPORATE GOVERNANCE http://www.bain.com/Images/BAIN_BRIEF_Management_Tools_2015.pdf ATTRIBUTION: http://balancedscorecard.org/Resources/About-the-Balanced-Scorecard Adapted from Robert S. Kaplan and David P. Norton, “Using the Balanced Scorecard as a Strategic Management System,” Harvard Business Review (January-February 1996): 76.
- 39. DESIGN GOVERNANCE • Identify the Problem(s) we are trying to solve! • Collect Insights from users and customers! • Prototype Concepts based on insights and hypothesis. Validate and iterate! • Execute Tactically to deliver the results to the customers Vision Measure Impact Insights Concepts Tactical
- 40. LEADERSHIP LESSON # 4 WHAT’S IN YOUR PORTFOLIO? !PORTFOLIO MANAGEMENT IS THE ART AND SCIENCE OF MAKING DECISIONS ABOUT INVESTMENT MIX AND POLICY, MATCHING INVESTMENTS TO OBJECTIVES, ASSET ALLOCATION FOR INDIVIDUALS AND INSTITUTIONS, AND BALANCING RISK AGAINST PERFORMANCE.! !!! TALENT DO YOU HAVE THE RIGHT PEOPLE IN YOUR ORGANIZATION? RESEARCH INSIGHTS ARE YOU BUILDING AND COMMUNICATING RELEVANT INSIGHTS IN YOUR ORGANIZATION? DESIGN EXPERIMENTS ARE YOUR EXPERIMENTS DIVERSE AND PROBLEM FOCUSED? MATURITY OF PROBLEMS UI VS. UX VS CX?
- 41. TALENT PORTFOLIO .5 ! UXR !vs IxD vs VisD vs Prototyper 1 .75! .25
- 42. THE DESIGN VALUE PYRAMID User Interface (UI) $ User Experience (UX)$$ Customer Experience (CX)$$$$
- 43. INSIGHTS PORTFOLIO NPS! Site Feedback! CSat scores! Click-through rates Site Visits! Lead-user research! Diary studies! Observational ! A/B Testing! Usability Testing! Eye-tracking! Card sorting
- 45. Learn more in free e-book ! SATYAM@UXREACTOR.COM Know successful UX processes used in the field now. Features case studies from Slack, Autodesk, 3M, Kaplan, Sumo Logic. ! !!!