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HOW TO CREATE
Agile Product Roadmaps
That Everyone Understands
My biggest pet peeve
Source:
http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp
Source:
http://blog.crisp.se/2013/08/21/henrikkniberg/agile-event-major-swedish-bank
If we’re just looking to
incrementally add value,
why have a roadmap?
Hi there!
I’m Janna Bastow
Say hi @simplybastow or
janna@prodpad.com
Source:
http://blog.crisp.se/2013/08/21/henrikkniberg/agile-event-major-swedish-bank
Agility
Your organization’s ability to
respond quickly to the market
Source:
http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp
Roadmap scene
You’re gonna need a roadmap
What’s a product
roadmap?
Before we begin…
Ditch the timeline roadmap!
Designed to fail (and not in the good way)
Time
Thingstodo
Designed to fail (and not in the good way)
You’re not
building this
(and that’s awesome)
Not an agile roadmap
Not an agile roadmap
(it’s lying)
Still not an agile roadmap
Definitely not a roadmap
What is a product
roadmap?
[pro·duct road·map n.]
A document that communicates the
direction you’ll be taking in order to meet
your product vision
A ...
Theme based
roadmapping
Follow along:
www.prodpad.com/agile-roadmap-example/
Theme-based roadmap
AKA
Outcome-based roadmap
AKA
Lean product roadmap
Example of a theme-based roadmap
Step 1:
Outline your vision
Don’t have a clear product vision?
FOR (target customer)
WHO (statement of need or opportunity)
THE (product name) IS A (product category)
THAT (key benefit,...
Step 2:
Define your objectives
Do you have a clear product vision?
Objectives
SaaS objectives
● Increase conversion to paid
● Decrease time to first payment
● Reduce churn
● Average Revenue Per User (...
eCommerce objectives
● Conversion rate
● Average order value
● Shopping cart abandonment rate
● New vs returning customers...
Editorial objectives
● Page views
● Paywall conversion rate
● Ad Click Through Rates (CTRs)
● Time on site
● Bounce rate
●...
Pirate objectives
● Acquisition
● Activation
● Retention
● Referral
● Revenue
Aarrr! ☠
Source:
https://www.slideshare.net/...
Generic objectives
● Lead generation
● Cost per acquisition
● Engagement
● Research and Development
● Infrastructure
● Par...
Step 3:
Brainstorm & collect
Product Tree
exercise
Free PDF download at:
www.prodpad.com/product-tree
Step 4:
Outline your themes
THEME =
Initiative
Project area of focus
A problem to be solved
THEME ≠
Feature
Release
Promise
Product Tree
exercise
Free PDF download at:
www.prodpad.com/product-tree
Product Tree
exercise
Free PDF download at:
www.prodpad.com/product-tree
Step 5:
Prioritize your roadmap
Product Tree
exercise
Free PDF download at:
www.prodpad.com/product-tree
Product Tree
exercise
Free PDF download at:
www.prodpad.com/product-tree
Current
Near term
Future
Current Near Term Future Candidates
Current dev work
in progress
Current validation
work in progress
Current validation
wo...
Final step:
Analyze, iterate, repeat
Don’t just trash your roadmap!
Current Near Term FutureCompleted
Current dev work
in progress
Current validation
work in progress
Current validation
work...
Ready for some action?
Follow along:
www.prodpad.com/agile-roadmap-example/
Thank you!
I’m here to answer your questions.
Reach out to me at any time:
» @simplybastow
» janna@prodpad.com
Build your ...
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understands
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Creating Agile Product Roadmaps Everyone Understands

You'll learn:

- How to create a roadmap for current, near-term, and future projects
- How to communicate priorities clearly with your team
- How to present your roadmap to executives

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Creating Agile Product Roadmaps Everyone Understands

  1. 1. HOW TO CREATE Agile Product Roadmaps That Everyone Understands
  2. 2. My biggest pet peeve
  3. 3. Source: http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp
  4. 4. Source: http://blog.crisp.se/2013/08/21/henrikkniberg/agile-event-major-swedish-bank
  5. 5. If we’re just looking to incrementally add value, why have a roadmap?
  6. 6. Hi there! I’m Janna Bastow Say hi @simplybastow or janna@prodpad.com
  7. 7. Source: http://blog.crisp.se/2013/08/21/henrikkniberg/agile-event-major-swedish-bank
  8. 8. Agility Your organization’s ability to respond quickly to the market
  9. 9. Source: http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp
  10. 10. Roadmap scene You’re gonna need a roadmap
  11. 11. What’s a product roadmap?
  12. 12. Before we begin… Ditch the timeline roadmap!
  13. 13. Designed to fail (and not in the good way) Time Thingstodo
  14. 14. Designed to fail (and not in the good way)
  15. 15. You’re not building this (and that’s awesome)
  16. 16. Not an agile roadmap
  17. 17. Not an agile roadmap
  18. 18. (it’s lying) Still not an agile roadmap
  19. 19. Definitely not a roadmap
  20. 20. What is a product roadmap?
  21. 21. [pro·duct road·map n.] A document that communicates the direction you’ll be taking in order to meet your product vision A product roadmap is
  22. 22. Theme based roadmapping Follow along: www.prodpad.com/agile-roadmap-example/
  23. 23. Theme-based roadmap AKA Outcome-based roadmap AKA Lean product roadmap
  24. 24. Example of a theme-based roadmap
  25. 25. Step 1: Outline your vision
  26. 26. Don’t have a clear product vision?
  27. 27. FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation) Vision template Find this template at: www.prodpad.com/vision-template
  28. 28. Step 2: Define your objectives
  29. 29. Do you have a clear product vision? Objectives
  30. 30. SaaS objectives ● Increase conversion to paid ● Decrease time to first payment ● Reduce churn ● Average Revenue Per User (ARPU) ● Customer Lifetime Value (LTV)
  31. 31. eCommerce objectives ● Conversion rate ● Average order value ● Shopping cart abandonment rate ● New vs returning customers ● Repeat order rate
  32. 32. Editorial objectives ● Page views ● Paywall conversion rate ● Ad Click Through Rates (CTRs) ● Time on site ● Bounce rate ● Article engagement
  33. 33. Pirate objectives ● Acquisition ● Activation ● Retention ● Referral ● Revenue Aarrr! ☠ Source: https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
  34. 34. Generic objectives ● Lead generation ● Cost per acquisition ● Engagement ● Research and Development ● Infrastructure ● Partnerships ● Compliance ● Retention ● Enterprise / Advanced usage
  35. 35. Step 3: Brainstorm & collect
  36. 36. Product Tree exercise Free PDF download at: www.prodpad.com/product-tree
  37. 37. Step 4: Outline your themes
  38. 38. THEME = Initiative Project area of focus A problem to be solved
  39. 39. THEME ≠ Feature Release Promise
  40. 40. Product Tree exercise Free PDF download at: www.prodpad.com/product-tree
  41. 41. Product Tree exercise Free PDF download at: www.prodpad.com/product-tree
  42. 42. Step 5: Prioritize your roadmap
  43. 43. Product Tree exercise Free PDF download at: www.prodpad.com/product-tree
  44. 44. Product Tree exercise Free PDF download at: www.prodpad.com/product-tree Current Near term Future
  45. 45. Current Near Term Future Candidates Current dev work in progress Current validation work in progress Current validation work in progress Top priority for next work opening Decreasing priority Likely 6+ months away, but aligns with vision Decreasing priority ‘Theme sized’, but vision alignment not clear Decreasing alignment
  46. 46. Final step: Analyze, iterate, repeat
  47. 47. Don’t just trash your roadmap!
  48. 48. Current Near Term FutureCompleted Current dev work in progress Current validation work in progress Current validation work in progress Top priority for next work opening Decreasing priority Likely 6+ months away, but aligns with vision Decreasing priority Result: Testing results now Result: Increase by $200! Result: No change... Result: Decrease by 10%!
  49. 49. Ready for some action? Follow along: www.prodpad.com/agile-roadmap-example/
  50. 50. Thank you! I’m here to answer your questions. Reach out to me at any time: » @simplybastow » janna@prodpad.com Build your own agile roadmap (free trial!) www.prodpad.com

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