User research challenges and solutions for the enterprise
The most difficult environment in which to innovate is in a large enterprise. Once a company grows over a certain size, the internal politics and number of people involved in every decision increase so much that it becomes virtually impossible to stay focused on fulfilling user needs and business goals. Instead, the focus turns inward to the opinions and whims of individuals inside the company. When an abundance of stakeholders are involved in a product, user research is the only way to focus a whole team on the real needs and goals required for success. But it can be very difficult to get buy-in and conduct research in the enterprise environment—and even harder to get product recommendations on the roadmap. In this talk I’ll discuss some practical tips to address these challenges. First I’ll talk about why it’s often so hard to get support for user research in enterprises. Then I’ll provide some advice on how to sell the value of user research. Finally, I’ll offer some tips for addressing the subtle differences of conducting research in larger organizations. You’ll learn: - Why enterprises can’t afford to skip over user research - How to show stakeholders that good research results in increased revenue, reduced cost, and faster development cycles - How to plan, record, and analyze research to increase the changes of recommendations making it into the product User research is an immensely valuable tool to improve an enterprise product’s user experience and business value. For some reason many enterprises have unfortunately lost sight of this fact, and research got a bad name. This talk will help my fellow frustrated designers and researchers make some headway in their organizations to prove the value of research and restore it to its rightful and important place in the product development lifecycle.
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User research challenges and solutions for the enterprise
- 1. Challenges and solutions for the Enterprise User research @RianVDM
- 7. Why it’s hard to get support for user research in enterprises
- 8. How to sell the value of user research in enterprises
- 9. How to improve insight generation of user research in enterprises
- 10. Why it’s hard to get support for user research in enterprises
- 12. User research shrinks to fit
- 13. What could happen if we don’t do research
- 14. It’s expensive to build products without research. The time you “save” from skipping the research phase almost always comes back to haunt you.
- 17. Discovery-based planning suggests that managers assume that forecasts are wrong, rather than right, and that the strategy they have chosen to pursue may likewise be wrong. — Clayton Christensen
- 19. The reason design projects that neglect research fail isn’t because of a lack of knowledge. It’s because of a lack of shared knowledge. — Erika Hall
- 20. How to sell the value of user research in enterprises
- 22. Source: Design Management Instititute
- 23. Reduced cost2
- 24. From Software Engineering: A Practitioner’s Approach Costofmakingchanges 1x During Design 100x After Launch 6x During Development
- 25. This is why it typically takes so many companies three or more releases over one to two years to get something usable and useful. They are using the engineering organization to build a very, very expensive prototype, and they use their live customers as unwitting test subjects. — Marty Cagan
- 27. If research slows down the development process, you’re doing it wrong
- 28. Things might appear to move faster, but…
- 30. It’s all about the right argument at the right time
- 32. IA & CS Prototyping Visual Design Development without research
- 33. IA & CS Prototyping Visual Design Development with research
- 34. Start with questions instead of answers —Jennifer Brook, earlier today
- 35. How to improve insight generation of user research in enterprises
- 41. Exploratory Research Uncover unmet needs Field visits Concept testing Participatory design Design Research Refine product ideas Usability testing RITE testing Eye tracking Useful = Utility Usability+ Surveys Web analytics Assessment Research Measure success
- 45. your work Show5
- 47. Jive Internal Summary 3 biggest issues AAA Product forces diagram Forces applied to Jive Why Jive? Integrations Information organization Recommendations Better project management Built-in workflows Next steps Ideation and testing Training: usability testing Primary work tools Email Calendar Other 3rd party tools Sharepoint Lots of other repositories What Jive is used for Collaboration Communication Document repository Project managements Major work tool issues Organization Versioning General crappiness Jive issues Information organization My stuff Integrations Confusion Connection streams Notifications Task management Spaces Editor JiveX JiveX used for JiveX issues Communication Documentation Training Support Help with q’s Dream: community solves each other’s problems Employee engagement Gives a sense of purpose Engagement Newsletters link back Editorial calendar When people give fee What works Issues Need more help on what w Community management Moderator comments don’t g anywhere Console is overwhelming Not many people know ho up streams Integrations With CRM systems With other tools like Evernote Photos and events Big need for photo albums Event management needs to be improved Need to know who in the org issue is assigned to Want to do more things them not have to rely on tons of ma work or hiring a contractor Metrics So many things you can’t do Have to make own reports Create Exce CMR data Salesforce Email systems Jira
- 50. Challenges and solutions for the Enterprise User research @RianVDM