The value of experience design is changing. Tools that were once designed to help people make decisions are being reimagined into products and services that actively make people’s lives easier through anticipating what a user wants and making choices on their behalf.
New smart products and services that anticipate user needs and make decisions according to our preferences with as little interaction as possible will release us from the tyranny of choice and give us more time to spend on the things that matter most.
Hear Kieran speak about how to navigate these new digital complexities when creating new experiences.
15. Empowers.
Designing tools to help people
make better decisions.
Good UX.
The value of experience design is changing.
Serves.
Designing services that make
people’s lives easier.
Great UX.
16. 35,000Decisions made each day.
Source: http://www.fastcodesign.com/3045039/the-next-big-thing-in-design-fewer-choices
17. “Learning to choose is hard.
Learning to choose well is harder.
And learning to choose well in a
world of unlimited possibilities is
harder still,perhaps too hard.”
- Dr Barry Schwartz
48. In 1 daywe produce as much data as we produced between the birth
of the world and 2003.
Source: http://aci.info/2014/07/12/the-data-explosion-in-2014-minute-by-minute-infographic/
49. Data is much more valuable when
used with other information.
60. US and UK smartphone users spend more than 80%
of their time in just five apps.
Source: Forrester’s US Consumer Technographics Behavioural Study (August - October 2014)
62. Implementing anticipatory design in your business:
1. Think of your brand as a service.
2. Enable your service digitally.
3. Automate the delivery of your service.
4. Establish your automated service.
5. Don’t be evil.