Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

•

971 likes•1,203,401 views

How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves? Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.

Design

How
UX&Data
Storytelling
Can Shape Policy

Thinking Machines is a full
stack data science consultancy,
with oﬃces in Manila Philippines,
and San Francisco, California.
We solve business problems
with data.

About Me

SCALE:
1 circle = 1 hour
1 column = 1 week
Graphic Design
Data Visualization
UX Design
Web Design
Motion Graphics

Today:

01 Meet the Policy Makers
02 The Long Journey of Design Policy
in the Philippines
03 How UX Fits Into Data Storytelling
04 Case Study 1: Road Safety
Designing as a Citizen
05 Case Study 2: Road Budget Tracking
Designing with the Government

The road to hell is paved
with bad data.

02
The Long Journey
of Design Policy
In the Philippines

Design
"A way of thinking and a problem-
solving process that is user-
centered, collaborative, multi-
disciplinary and makes ideas
tangible, whether in the form of
products, services or
experiences."

The road to good design is
full of red tape

People feel threatened by
very large numbers

Visualization Analysis Framework
problem
driven work
Anthropology/
Ethnography/
Psychology

Design
Computer Science
Tamara Munzner, Information Visualization

What kind of data is relevant to our users?

04
Case Study:
Road Safety
Designing as a Citizen

02 Road Danger Story Part 1
Road Danger Story Part 1

Road Danger Story Part 2
02 Road Danger Story Part 2

02 Road Danger Story Part 3
Road Danger Story Part 3

It’s not just a graph,
it’s a graphic
NATHAN YAU

05
Case Study:
Road Budget Tracking
Designing with the Government

The Philippines will
spend P766.5 billion
on roads this year

Multiple Agencies
+
Multiple Databases
+
No Unique ID

How do you follow  
one project from the ﬁrst
database to the last?

The Matching Algorithm

✦ Text Normalization
the process of transforming text into a single canonical form that it
might not have had before
✦ Text Vectorization
an algebraic model for representing text documents as vectors of
identiﬁers, such as, for example, index terms
✦ tf-idf
short for term frequency–inverse document frequency, is a numerical
statistic that is intended to reﬂect how important a word is to a

Your idea is only as good
as how you present it

Insights
✦ Personas: Government Oﬃcials, Employees,  
Accountants, Journalists
✦ Oﬃcials: Importance of Budget Integrity and Faithfulness
Feature: Dashboard to look at the big picture
✦ Employees: Checking on Individual Projects
Feature: More pictures
✦ Journalists: Looking for stories for their beat
Feature: Maps

In Summary
✦ Data Visualisation isn’t just about making pretty charts,  
it has its own language.
✦ Making your visualisation more accessible and seen by
more people is good. But if it miscommunicates, it can be
worse than not being seen at all.
✦ Data can be cold, add emotion to humanise your story.
✦ Design should happen before data is processed.
✦ Who, What, Why, How?

Read more data
stories on our blog
stories.thinkingmachin.es
Follow Us
/thinkdatasci
@thinkdatasci
✦
✦

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Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation. In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.

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Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users. In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.

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UX coaching done well can motivate the disenchanted and inspire the disconnected. Join Jodine as she shares perspectives from her experience as an ‘outsider’ bringing UX coaching into organizations that have a high demand for UX work but lack the internal expertise. She will also offer some principles for smoothing the coaching journey so that you / your clients can reach a common goal — to give internal teams the experience of engaging directly with customers, and to empower teams to integrate new UX methods into their work with confidence, enthusiasm, and pride.

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This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile. Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.

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The presenters have worked on a range of projects with the Department of Justice, and some of them have been transformative. One of the projects that they will be sharing about is the implementation of a new Jury Management System – while ostensibly an “IT” project, it enabled the organisation to reimagine the way it viewed the citizenry, re-engage them in a more positive fashion, and even “export” the solution to other jurisdictions to turn it into a revenue stream. Join Gerry and Julian as they share with you a truthful account of these projects, exploring which elements are crucial to embarking on the journey of transformation, and discussing the traps and the pitfalls that can derail your efforts.

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UX In The Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same group must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots money.

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In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business? To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.

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Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

1. How UX&Data Storytelling Can Shape Policy

2. Thinking Machines is a full stack data science consultancy, with oﬃces in Manila Philippines, and San Francisco, California. We solve business problems with data.

3. About Me SCALE: 1 circle = 1 hour 1 column = 1 week Graphic Design Data Visualization UX Design Web Design Motion Graphics

9. Today: 01 Meet the Policy Makers 02 The Long Journey of Design Policy in the Philippines 03 How UX Fits Into Data Storytelling 04 Case Study 1: Road Safety Designing as a Citizen 05 Case Study 2: Road Budget Tracking Designing with the Government

10. 01 Meet the Policy Makers

11.

12.

13.

14. David Yap

15.

16. The road to hell is paved with bad data.

17. Reina Reyes

18.

19.

20.

21. 02 The Long Journey of Design Policy In the Philippines

22. Design

23. Design "A way of thinking and a problem- solving process that is user- centered, collaborative, multi- disciplinary and makes ideas tangible, whether in the form of products, services or experiences."

24. RA 10557

25. The City of Good Design 1239 km

26.

27. The road to good design is full of red tape

28. 03 How UX Fits Into Data Storytelling

29. =

30.

31. =

32.

33.

34. It’s not just about making it pretty

35. People feel threatened by very large numbers

36. Facts + Feelings = Data Storytelling

37. Visualization Analysis Framework problem driven work Anthropology/ Ethnography/ Psychology Design Computer Science Tamara Munzner, Information Visualization

38.

39.

40. What kind of data is relevant to our users?

41. 04 Case Study: Road Safety Designing as a Citizen

42.

43.

44.

45. Get the most bang for your data

46. 02 Road Danger Story Part 1 Road Danger Story Part 1

47. 02 Road Danger Story Part 1

48. 02 Road Danger Story Part 1

49. 02 Road Danger Story Part 1

50. 02 Road Danger Story Part 1

51. 02 Road Danger Story Part 1

52. 02 Road Danger Story Part 1

53. Road Danger Story Part 2 02 Road Danger Story Part 2

54. 02 Road Danger Story Part 2

55. 02 Road Danger Story Part 2

56. 02 Road Danger Story Part 2

57. 02 Road Danger Story Part 2

58. 02 Road Danger Story Part 3 Road Danger Story Part 3

59. 02 Road Danger Story Part 3

60. 02 Road Danger Story Part 3

61. 02 Road Danger Story Part 3

62. It’s not just a graph, it’s a graphic NATHAN YAU

63.

64.

65.

66.

67.

68.

69. 05 Case Study: Road Budget Tracking Designing with the Government

70. Roads are the arteries of a country

71. The Philippines will spend P766.5 billion on roads this year

72. Are the roads being built?

73.

74.

75.

76.

77. Multiple Agencies + Multiple Databases + No Unique ID

78. How do you follow   one project from the ﬁrst database to the last?

79. algorithm

80. The Matching Algorithm ✦ Text Normalization the process of transforming text into a single canonical form that it might not have had before ✦ Text Vectorization an algebraic model for representing text documents as vectors of identiﬁers, such as, for example, index terms ✦ tf-idf short for term frequency–inverse document frequency, is a numerical statistic that is intended to reﬂect how important a word is to a

81. Your idea is only as good as how you present it

82. The Matching Algorithm

83. The Matching Algorithm

84. The Matching Algorithm

85.

86.

87.

88.

89.

90.

91. Initial User Testing

92. Insights ✦ Personas: Government Oﬃcials, Employees,   Accountants, Journalists ✦ Oﬃcials: Importance of Budget Integrity and Faithfulness Feature: Dashboard to look at the big picture ✦ Employees: Checking on Individual Projects Feature: More pictures ✦ Journalists: Looking for stories for their beat Feature: Maps

93.

94.

95.

96. The City of Good Design 1239 km

97. In Summary ✦ Data Visualisation isn’t just about making pretty charts,   it has its own language. ✦ Making your visualisation more accessible and seen by more people is good. But if it miscommunicates, it can be worse than not being seen at all. ✦ Data can be cold, add emotion to humanise your story. ✦ Design should happen before data is processed. ✦ Who, What, Why, How?

98. #makefactscoolagain

99. Read more data stories on our blog stories.thinkingmachin.es Follow Us /thinkdatasci @thinkdatasci ✦ ✦

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