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hello

I’m Spencer
Our History
We build digital
products that deliver
business success.
What is Lean UX?
Lean UX is a combination of Lean Startup,
Agile and UX, evolved from a group of people
wanting to improve the process and success
rate of building (mainly digital) products.
Digital products
are hard…
How can ‘lean’ help?
Lean Startup + Lean UX
Limit your risk
Small and iteratative, not a big bang release
If you’ve not climbed a mountain
(and you want to survive!)
Do you try this one?
Or this one?
Learn more quickly
and safely
Talk to potential customers
Listen for
customer problems

and buying signals
Check your personas match reality, 

and adjust them accordingly
LEARN
IDEAS
CODEDATA
BUILD
MEASURE
LEARN
IDEAS
CODEDATA
BUILD
MEASURE
Talk to more customers!
LEARN
IDEAS
CODEDATA
BUILD
MEASURE
LEARN
IDEAS
CODEDATA
BUILD
MEASURE
Talk to lots of customers!
LEARN
IDEAS
CODEDATA
BUILD
MEASURE
LEARN
IDEAS
CODEDATA
BUILD
MEASURE
LEARN
IDEAS
CODEDATA
BUILD
MEASURE
Spend less, by building
products customers want
LEARN
IDEAS
CODATA
BUIL
MEASURE
Maybe here is good enough?
Lean is not a silver-bullet.
A great product is rarely achieved through an
‘upfront’ fully realised solution.
It is a process of exploration and evaluation,
looking for in-depth insights into the context
of the problem we’re solving, and the people
we’re solving it for.
Successful

Product
Business
Goals
Customer

Needs
There is no 

‘one true path’
We favour:
Inception (Discovery),

Design Thinking (Ideation),
Lightweight Personas, 

Rapid Prototyping,
Customer Conversations, 

Collaboration

and Validated Learning (data not opinons)
Inception (Discovery)
Start with a shared internal understanding

of the problem you’re trying to solve, 

from the business context and customer context.
Design
Thinking
A term coined by IDEO.
Design Thinking is essentially
applying a ‘design’ approach to
‘non-design’ problem solving.
Lightweight
Personas
Often called ‘pragmatic personas’

A term coined by Jeff Patton
A way to think about customers
when you don’t have any yet…
Not research backed
Evolve them as you learn
Rapid
Prototyping
Customer
Conversations
Often called Customer Development
Learn how to speak to customers in a
way that means they don’t lie to you!
Buy this book

If only I was on commission!
Collaboration
Many people will bring great
ideas and insights to the
‘design’ process. 

Involve customers. This can also create a community of beta
testers and early adopters/advocates.
Involve as many areas of the business as are relevant.

You’ll be amazed how early involvement engenders a feeling
of ownership and therefore buy-in later!
Validated Learning
Data over opinions!

ǟ | Ǡ
Ɣ Ƅ
VS.
Assumptions
Most projects are 

full of assumptions.
Surface and test them 

as soon as possible.
Hypotheses
Format
We believe that by providing 

[this product/service/feature]
to [these target customers]
we will achieve [this business outcome]
We will know this is true 

when see [this market feedback]
Experiment Examples
Customer interview - Learn
User testing - Learn/Confirm
404 - Confirm
Landing page - Confirm
Concierge - Confirm
Wizard of Oz - Confirm
Ad words - Confirm
Successful products need

focused, empowered 

product owners
Be more Banksy.
Thank You
Any Questions?
@spencerturner

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