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1
DEFINE YOUR GOALS
INFORMATION E-COMMERCE
SYSTEMS:
SERVICES:
PRODUCTIVITY CONVERSION

CONTENT
WEBSITES:
ENGAGEMENT
2
THE TARGET AUDIENCE
DILEMMA
WHO’S MORE
IMPORTANT?

THE BLOGGERS?
WHO’S MORE
IMPORTANT?

THE BLOGGERS?

THE READERS?
MEET DESIGNER’S

WORST

TARGET AUDIENCE

NIGHTMARE

GEN-Y
BORN IN THE

1980’S AND
FULL WITH

CONF
LICTS
•
•

TECHN SAVVY
CREATIVE

•
•

SOCIAL ANIMALS
ENVIRONMENTAL
AWARE

•
•

ENTREPRENEURS
RELATIONS OVER
MONEY

•
•

LONG TERM PLANS
WANT QUICK WINS
NOBODY
REALLY
GETS
THEM
NOBODY
REALLY
GETS
THEM

US
3
THE NEED FOR
INFORMATION
VS.

A.D.D
3

T.M.I - OUT
T.L.D.R - IN
THE BIG

PARADOX

OF CONTENT
WRITING TEXTS

FOR PEOPLE
WHO

CAN’T READ
LIVING WITHOUT

FOCUS
Doing things while

MOVING
THE SOLUTION
ONE DIRECTION
ONE DIRECTION

>>>
‫"לא יודעים לאן‬
‫הולכים"‬

‫מי יצ‬
‫ביטו‬

‫רק קומץ מתוך 06 "מוזמנים"‬
‫למתקן חולות, התייצבו‬
‫בת"א. סלים מסודן: אני‬
‫עושה מה שאומרים לי‬
‫(חדשות)‬

‫בממשל‬
‫9002 ש‬
‫שנה קו‬
‫האם יפ‬
‫(כלכלה‬
‫"לא יודעים לאן‬
‫הולכים"‬
‫רק קומץ מתוך 06 "מוזמנים"‬
‫למתקן חולות, התייצבו‬
‫בת"א. סלים מסודן: אני‬
‫עושה מה שאומרים לי‬

‫חדשות‬

‫מי יצ‬
‫ביטו‬

‫בממשל‬
‫9002 ש‬
‫שנה קו‬
‫האם יפ‬

‫חדשות‬

‫כלכלה‬
ANATOMY OF MAVEZE
BOULEVARD MODEL

CONTENT, VISUALS, MOVEMENT,
ONE DIRECTION.
LET’S GO THERE…
ABOUT

MENU

BLOGGER
PAGE
POST
PAGE

CATEGORY PAGE
CATEGORY PAGE
CATEGORY PAGE
CATEGORY PAGE
CATEGORY PAGE
CATEGORY PAGE
4
RESPONSIVE DESIGN:
THE HORIZONTAL TRICK
=

≠
5
BALANCE BETWEEN
CROWDED AND BORING
5

8

7

4 2 4

4

6

4

6
6
THINKING ABOUT CMS
AND MANAGEMENT
PLAYING WITH LEGO
7
THINK ABOUT READING
IN TERMS OF ROI
Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders
Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders

WHAT IS ADD?
Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders
Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders

WHAT IS ADD?
Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders

WHAT IS ADD?
Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders
vity

he
cit
HD).
nged
stic
Mental

WHAT IS ADD?
Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders

WHAT IS ADD?

WHAT IS ADD?

Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders

Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).

SOURCE OF THE
TERM
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders
ity

e
cit
D).
nged
tic
ental

WHAT IS ADD?

WHAT IS ADD?

WHAT IS ADD?

Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders

Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).

Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).

SOURCE OF THE
TERM

WHERE IT ALL
BEGAN?

The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders

The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders
?

WHAT IS ADD?

WHAT IS ADD?

ty

Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).

Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).

e
t
D).
ged
ic
ental

SOURCE OF THE
TERM

WHERE IT ALL
BEGAN?

The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders

The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
Disorders

WHAT IS ADD?
Attention deficit hyperactivity
disorder predominantly
inattentive (ADHD-PI), also
called attention deficit
disorder (ADD), is one of the
two types of attention deficit
hyperactivity disorder(ADHD).

WHERE IT ALL
BEGAN?
The term was formally changed
in 1994 in the new Diagnostic
and Statistical Manual of Mental
READABILITY
100 CHARS FOR PRODUCTIVITY

45-74 CHARS FOR ENGAGEMENT
8
THINK ABOUT READING
IN TERMS OF
CONVERSION
ENGAGEMENT
LEVEL

MOVING TO
NEXT POST /
SHARING
PROVIDING
FEEDBACK

FINISH
READING
GOING ON
DECIDING
TO START

time
9
HELPING PEOPLE
CHOOSE USING
CONTENT HIERARCHY
RATING MODEL
‫מדד ההשפעה‬
10
THE CHALLENGE OF
CREATING
WRITER-READER
INTIMACY
11
CREATE A SENSE
OF TIME, PLACE, MOOD
12
THINK ABOUT
USING SOUNDS
LET’S GO THERE…
13
LET YOUR READERS
RESPOND
14
GIVE THE BLOGGERS
A RESPECTFUL PRESENCE
15
THINK ABOUT
BANNER BLINDNESS
16
THINK OF A RELEVANT
MOBILE EXPERIENCE
PROFESSINAL

SOCIAL PRESENCE
LEAVING THINGS
TO CHANCE
“WE DON’T
LOOK GOOD”
GROUP POWER
CHALLENGE:
CREATE A SITE FOR
A UX SPECIALIST
CHALLENGE:
CREATE A SITE FOR

A UX SPECIALIST
THE PROGRAM
THAT CREATES THEM!
14
PROVIDE EFFECTIVE
ONLINE PRESENCE
FOR YOUR WRITERS
17
USE GAMIFICATION,
BUT USE IT WISELY
WORLD’S

3 SECRET FORMULAS
18
RESPONSIVE DESIGN:
TRICK OF THE THIRDS
HEADER
HEADER
HEADER
HEADER

=

HEADER

≠

HEADER
19
CONTENT CREATION
VS.
CONTENT CURATION
20
THE BARRIER BEHIND
CONTENT CREATION
CREATING
CONTENT
HAS NEVER
BEEN
THAT
EASY!
THERE IS
SO MUCH MORE TO
TALK ABOUT…
‫הספר‬

‫מדהים!‬
‫אני גאה בך!!!‬

‫אמא.‬
UXVision - 20 things you need to know about UX for Content - Tal Florentin | UX Salon | January 2014

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