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1. How to Create a
Social Media
Strategy Using
Cross-Channel
Analysis

2. Remember the last time you built or changed a social media strategy? Where
did you begin? Or if you’re working at an agency, you must be creating
strategy almost daily. How do you approach creating a social media strategy?
For most social media marketers, it begins with looking at each social media
channel individually. How’s Facebook doing? How’s Instagram effecting
brand engagement? Has Twitter been really helpful?
The first problem with this approach is simple: you never get a holistic view
of your social media performance. Secondly, you never get to see how your
competitors are doing on each of those profiles.

3. What’s the solution? If you are reading this blog after reading the headline,
you already know it’s cross-channel analysis. And not just an analysis where
you have only your profiles. In essence, it looks something like this.

4. Discovering the most active and the most engaging social media
channel
Create benchmark for each metric
Target the most engaging social media channel based on engagement
type
Identify the channels with the most followers change: positive as well as
negative
This was a screenshot from Vaizle’s cross-channel analysis dashboard.
Notice the elements I have marked in RED. Those are the elements you
need to change according to your need.That said, you can use cross-
channel analysis to spruce up your social media strategy.
And in this article, I am going to tell you how.

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To read the full blog, Click here:
How to Create a Social Media Strategy Using Cross-
Channel Analysis