The document discusses RedPlum Lift, a social sharing platform that can boost responses to email, display, and mobile campaigns. It leverages personalized URLs (PURLs) and viral sharing to generate additional responses beyond the original campaign. Research shows social referrals have an 83% trust rate compared to 13% for corporate advertising. The RedPlum Lift platform identifies influential social media sharers and tracks the multi-generational impact of their sharing to measure ROI. Case studies demonstrate response lifts of 100-1500% for clients through this social sharing approach.

1. RedPlum Lift Social Sharing for eMail, Display and Mobile

3. eMail PURL PURL Based Link 83% Personalized URL and Site

4. Display Ads: Boost Display Results with Sharing

6. The Four Pillars of Social Sharing

7. Pillar One: Key motivators on Social Sites Performics and ROI Research, 2009 { FOCUS

8. Pillar Two: The trust of a friend referring. √ Performics and ROI Research, 2009 Social Referrals 83%

9. Compare to trust of corporate advertising at: 13% Social Referrals at 83%

12. What is the RedPlum Lift ?

14. How Much of Lift can I Expect?

15. 100% or greater Example: If you received a 6% response on an email campaign the RedPlum Lift can supply a response of 12% or more

16. How do we Deliver these results?

17. We leverage our RedPlum Lift * technology + + * Licensed through WhiteCloud Marketing eMail provides an offer to promote sharing eMail recipients share on their Facebook wall eMail offer goes viral and multi-generational

18. Are the results measurable? I need to prove the ROI.

19. Dashboard: Its all there! 10,150 email responses 10,150 email responses 10,695 additional responses RedPlum Lift

21. How Much Does it Cost for the RedPlum Lift ?

22. Small Incremental Increase over your existing campaign

23. What other benefits are included?

27. Powered by Case Studies for the RedPlum Lift www.slideshare.net/valassis