2. Social Media 101
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Valentina Trikounaki Communication & Web Content Specialist Al. Soutsou 19, 10671, Athens W www.socialeyes.gr E valentina@socialeyes.gr T 6949599546
…an introduction
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…contents
1 What should you know about Social Media? 2 Why use Social Media for my business? 3 Why pay for Social Media services? 4 What can you do to help?
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…popularity
Facebook 900.000.000 - Estimated Unique Monthly Visitors
Twitter
310.000.,000 - Estimated Unique Monthly Visitors
Linkedin 255.000.000 - Estimated Unique Monthly Visitors
Pinterest 250.000.000 - Estimated Unique Monthly Visitors
Google+
120.000.000 - Estimated Unique Monthly Visitors
Tumblr 110.000.000 - Estimated Unique Monthly Visitors
Instagram 100.000.000 - Estimated Unique Monthly Visitors
VK 80.000.000 - Estimated Unique Monthly Visitors
Flickr 65.000.000 - Estimated Unique Monthly Visitors
Vine
42.000.000 - Estimated Unique Monthly Visitors
Here are the top 10 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a continually updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.
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…popularity in Greece
4 εκ. χρήστες στην Ελλάδα, που αποτελούν το 70% των χρηστών του διαδικτύου
93% των χρηστών του διαδικτύου
63% των χρηστών του διαδικτύου
46% των χρηστών του διαδικτύου/ 10ο στο site ranking της Alexa
Πηγές: Business Culture, Social bakers, Alexa
25. March 2014
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…the Word of Mouth importance
•Word of Mouth was the first form of marketing.
•Word of mouth has ALWAYS been the most effective way of getting new business.
•People have always trusted their friends opinions.
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We have reached a point where: 90% of people trust recommendations from their friends. 70% of people trust consumer opinions posted online. (Source: Nielsen Global Trust In Advertising Survey)
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80% of consumers change their mind after reading a single bad review. (Source: Cone Communications) One negative review can cost you 30 customers. (Source: Convergys) 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Source: Deloitte & Touche)
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Effective use of social media combines excellent customer service, expertise and quality, dependable and engaging content, and sheer delight. Social-media presence must also reflect a company’s advertising, marketing and public-relations efforts.
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-Simply Start and Start Simply -Set Clear Objectives -Develop a Tactical Plan -Select the Right Tools -Measure your Results -Talk to the social media coordinator daily/ weekly -Think of your website as the center of your universe
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-Hey, Marissa Mayer, You’ve Got it Wrong: Telecommuting Isn’t A Bad Thing. It’s The Future. (In February 2013, Marissa Mayer, the new CEO of Yahoo!, ignited a not-insignificant controversy when she announced that employees no longer would be permitted to work from home.) Find out more: http://37signals.com/remote/
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only 13% of employees are engaged in their jobs – that is, emotionally involved in and committed to their work – according to Gallup’s 2011-2012 study of employees in 142 countries worldwide