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Nanobiomed 2011 Sabatier Mangematin Public
- 1. Valérie Sabatier Vincent Mangematin Grenoble Ecole de Management www.nanoeconomics.eu Nanobiotechnologies : disrupting the logic of the drug industry
- 3. The global value chain of the drug industry Market Fondamental and applied research Preclinical studies Phase I and II Phase III Academia Biotechs Biopharmaceutical companies
- 4. The logic of the product Drug discovery One drug One large market
- 10. Continuity: the renewal of the toolbox Industry % Technology hardware & equipment 14,54 Pharmaceuticals & biotechnology 13,02 Chemicals 10,75 Electronic & electrical equipment 8,85 Automobiles & parts 6,7 Industrial engineering 5,18 Health care equipment & services 4,8 General industrials 4,17 Software & computer services 3,41 Others 28,58
- 16. The beginning
- 18. The logic of the service Drug discovery 4 P Medecine (rupture) Predictive Personalized Preventive Participatory New markets One drug One large market
- 19. How can the rupture happen? Technological innovations with new value propositions The entry of large diversifying companies from other industries A new value chain New types of networks