13. CREATE A BUYER PERSONA
Buyer persona is a semi-fictional representation
of your ideal customer based on market research and
real data about your existing customers.
14. DETAILS MATTER
ROLE INDUSTRY PERSONAL
BACKGRO
UND
SHOPPIN
G
PREFEREN
CE
WATERIN
G HOLES
Entrepreneur Tech Industry 40-60
married,
with/without
kids
How do they
prefer to
interact?
Publications
or blogs they
read.
21. SEO SPEAKER
PURPOSE
AND GOAL
BRAND
AWARENESS
PROVIDE SEO
INFO AND
RESOURCES
ENGAGE
COMMMUNITY
TO OFFLINE
EVENTS
KPI VISITS # OF
DOWNLOADS
VISITORS
LOYALTY
TARGETS 10,000 VISITS
PER MONTH
120
DOWNLOADS
PER MONTH
45% REPEAT
VISITORS
24. BUILD OUT YOUR DAILY PLAN OF ATTACK
INTO DAILY AND WEEKLY TO-DO’S
TWITTER:
ACTION
TYPE
DETAILS HOW
OFTEN
METRICS TIME AND
DAY OF THE
WEEK
TOOLS
Community
Engagement
Comment,
Favorite, or
Retweet
Relevant tweets
5-10 times a day % of feedback
and
engagement
1 hour Commun.it
Sumall
Promotional
tweets
Schedule tweets
that goes
directly to a
Landing pages
Ongoing # of Downloads 30 minutes per
week
Google
Analytics, goo.gl
Bit.ly
26. SEO SPEAKER
PURPOSE
AND GOAL
BRAND
AWARENESS
PROVIDE SEO
INFO AND
RESOURCES
ENGAGE
COMMMUNITY TO
OFFLINE EVENTS
KPI VISITS # OF
DOWNLOADS
VISITORS LOYALTY
TARGETS 10,000 VISITS
PER MONTH
120 DOWNLOADS
PER MONTH
45% REPEAT
VISITORS
SEGMENTS TRAFFIC
SOURCES
DOCUMENT TYPE
/GEOGRAPHY
1,2,3+ BUCKETS