This is our Simplifying Facebook Commerce Webinar (slides with VOICE OVER). Outline of the presentation: A brief introduction to the opportunities presented by Facebook Commerce (F-Commerce) will be followed by discussion of key considerations for simplifying the implementation of F-Commerce platforms in order to build profitable digital social relationships. The emphasis will be on putting the customer at the heart of planning and the tools, techniques and approaches that are necessary to build platforms on a people centric platform such as Facebook.

1. SIMPLIFYING FACEBOOK COMMERCE
HOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS

2. Putting the customer
at the heart of
planning and the
tools and techniques
that enable
F-Commerce

3. AGENDA
WHO AM I?
ORIFLAME
WHY FACEBOOK COMMERCE?
CUSTOMER CENTRIC PLANNING
MEASUREMENT
THINGS I HAVEN’T COVERED

4. GLOBAL MUSCLE
– LOCAL BRAINS
Global
$100 M
2000 EMPLOYEES
18 OFFICES
8 COUNTRIES

5. ORIFLAME

6. ORIFLAME
€1,316M
FOUNDED 1967
60 COUNTRIES
UK SINCE 1970
3M CONSULTANTS

7. ORIFLAME BEAUTY STORE
HTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE
CONCEPT TO DELIVERY
REGISTERED CONSULTANT STORES
DIRECT SALES TO NETWORK
CUSTOMER NEED
PILOT LAUNCH

12. WHY FACEBOOK COMMERCE?

13. Facebook Commerce
is eCommerce with
opportunities
magnified by social
leverage

14. FACEBOOK ACTIVE USER TIMELINE (MILLIONS)
900
800
700
600
500
400
300
200
100
0
FEB 2004 DEC 2004 DEC 2005 DEC 2006 APR 2007 OCT 2007 AUG 2008 JAN 2009 FEB 2009 APR 2009 JUL 2009 SEP 2009 DEC 2009 FEB 2010 JUL 2010 JUL 2011 SEP 2011
SOURCE: FACEBOOK

15. WEB BRANDS BILLIONS OF USER MINUTES (U.S.)
SOURCE: NIELSEN

16. 30 MILLION
ACTIVE USERS
IN THE UK
SOURCE: WWW.SOCIALBAKERS.COM

17. $34 BILLION
SOURCE: WWW.SOCIALCOMMERCETODAY.COM

18. 20 MILLION APP INSTALLATIONS PER DAY
350 MILLION MOBILE USERS
130 FRIENDS
SOURCE: FACEBOOK

19. SOURCE: ME

20. 117% ADDITIONAL AMOUNT A FAN WILL SPEND
“LIKE” 51% INCREASED CHANCE OF PURCHASE
30%-200% COMPANY REGISTRATION INCREASE
SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY

22. DRIVES
E-COMMERCE
TRAFFIC
GROWTH

23. LOCATION WHERE
CUSTOMERS
SPEND A LOT OF
TIME

24. DRIVES LOYALTY
SALES

25. INCREASES
PROBABILITY
OF “WORD OF
MOUTH” SALES

26. F-COMMERCE
INDUSTRY
ADOPTION IS
ACCELERATING

27. MOBILE
ADOPTION OF
FACEBOOK IS
INCREASING

28. CUSTOMER CENTRIC PLANNING

29. Implementing
services which
make sense in a
social platform
setting

30. STORE THE ONLY OPTION?
R&D
CUSTOMER SERVICE
MARKETING

31. CONCEPT GENERATION

32. INSPECT AND ADAPT

33. COMPONENTS
STORES OPEN GRAPH
DEALS LIKE
CREDITS OPEN GRAPH API
CHECK IN ADVERTISING
LOGIN MARKETING

34. VALTECH FACEBOOK PLATFORMS

35. MEASUREMENT

36. KEY PERFORMANCE INDICATORS

39. THINGS I HAVEN’T COVERED

40. BUT YOU STILL NEED TO CONSIDER…
PRODUCT SELECTION
HOSTING
PAYMENT
F8 (HTTP://WWW.FACEBOOK.COM/F8)
CUP OF COFFEE

41. QUESTIONS

42. VISIT FACEBOOK.COM/VALTECHUK
JONATHAN.COOK@VALTECH.CO.UK