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Insight Generation Framework Integrated Consumer Research Consultancy Developed by  Value Insights India Knowlegde to Discover
Core Objective ,[object Object],[object Object],[object Object],[object Object]
q Culture Macrosystem Lifestage Exosystem Channel Mesosystem Family Peers What we study Microsystem Attitude, beliefs, behavior Regions Aspirations Social norms CI Generation Framework Lifestyle Culture Society Friends Brands Media and Communication Customs& Traditions Experts Product Macroeconomic Supply-Tax, Input costs etc.
Consumer Trends and Insights at a Macro Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Category Research Category Research Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Deliverables  Insight Generation Frame  ,[object Object],[object Object],[object Object],[object Object]
[object Object],Approach Timelines Understanding the market structure, size and segment identification Secondary Research, Expert, Channel and Competition Interviews ,[object Object],Product and Pricing Testing in a competitive scenario ,[object Object],[object Object],[object Object],Identification of Positioning  and Communication Cues for the market FGD and DIs ,[object Object],[object Object],Ideal Time Duration : 12-15 weeks, stretch time not less than 10 weeks
Channel Research Channel Research Objectives ,[object Object],[object Object],[object Object],Key Deliverables  Insight Generation Frame ,[object Object],[object Object],[object Object]
Channel Related Programs Core Objectives Research Area Dealer Satisfaction and Channel Expectation Assessment Product Placement and Display Tracking Tracking of Market Operating Price  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shopper Research Shopper Research Objectives ,[object Object],[object Object],[object Object],Key Deliverables  Insight Generation Frame ,[object Object],[object Object],[object Object]
Product Research Product Research Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Deliverables  Insight Generation Frame ,[object Object],[object Object],[object Object]
Product Testing ,[object Object],Approach Timelines Idea Generation: Need Gaps with existing product or generate new ideas ,[object Object],[object Object],[object Object],[object Object],Concept Feasibility assessment ,[object Object],[object Object],[object Object],Concept Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ideal Time Duration : 8-11 weeks, stretch time not less than 6 weeks
Brand and Communication Research Brand & Communication Research Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Deliverables  ,[object Object],[object Object],[object Object],Insight Generation Frame
Brand Research ,[object Object],Objective and Approach Timelines Brand/Sub brand /Marketing Name Research ,[object Object],[object Object],[object Object],[object Object],Brand Health Assessment- Fundamentals ,[object Object],[object Object],[object Object],Brand Equity Research ,[object Object],[object Object],Continuous on a weekly rolling sample Qualitative and Quantitative Study which is conducted once a year
Communication Research ,[object Object],Objective and Approach Timelines Concept/Theme Testing ,[object Object],[object Object],[object Object],Storyboard Research ,[object Object],[object Object],Communication Pre Testing  ,[object Object],[object Object],[object Object],[object Object],Communication Post Testing- Tag On Research on Brand Track ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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Insight Generation Framework V 5 Value Insights India

  • 1. Insight Generation Framework Integrated Consumer Research Consultancy Developed by Value Insights India Knowlegde to Discover
  • 2.
  • 3. q Culture Macrosystem Lifestage Exosystem Channel Mesosystem Family Peers What we study Microsystem Attitude, beliefs, behavior Regions Aspirations Social norms CI Generation Framework Lifestyle Culture Society Friends Brands Media and Communication Customs& Traditions Experts Product Macroeconomic Supply-Tax, Input costs etc.
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