3. Designing, developing, and / or
managing social platforms since
1996
Model of Attraction (2002)
Come to Me Web (2004)
Folksonomy (2004)
60+ Social Lenses (2008)
Connected
Company (2010)
13. Closed Nodes
• Top down
• Approval-centric
• Slow to spread
• Slow to change
• Knowledge buried
• Training focussed
• Email
• Document repository
• White papers
• Policy documents
14. Open Nodes
• Emergent
• Sharing-centric
• Nimble and adaptive
• Constantly changing
• Knowledge searchable
and linked
• Helping focussed
• Open digital conversation
• Collaborative and collective
living documents
• All history and transitions
viewable and available
• Conversations around objects
link to object with objects
often in clear sight
15. In the long run, what went into
making the decision has more
value than the decision.
30. Social Scaling
• Humans are mostly social by nature. But, often not social at scale.
• Most people are most comfortable interacting with a small group of
others they know and comfort decreases as group size grows
• Humans naturally build groups and clusters to ease interacting with
large groups
• Understand what social types fit best at what scale
31. 31
Right Fitting Digital Work Activities to Appropriate Scale
Network
Community
Group
Team / Small
Group
Collective Cooperative:
Team
Cooperative:
Group
Cooperative:
Community
Cooperative:
Network
Collaborative
IncreaseScale
Types of Digital Work Activities
39. Solid Skills on the Team
Community
Manager
Social
Interaction
Designer
Social
Scientists
Knowledge
Manager
UX / User
Research
IT Dev /
Integrator
Change
Manager