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Offpage - Bài giảng tại EQVN

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Vũ Văn Hiển
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Bài giảng cho buổi dạy tại EQVN-

EducationTechnologyDesign
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SEARCH ENGINE MARKETING OFF-PAGE
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
WHAT IS PAGERANK? ,[object Object],[object Object]
WHAT IS PAGERANK?
PAGERANK vs REAL PAGERANK
We assume page A has pages T 1 ...T n which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The Anatomy of a Large-Scale Hypertextual Web Search Engine Sergey Brin and Larry Page
 
 
 
 
ANCHOR TEXT As search engines have matured, they have started identifying more  metrics for determining rankings
ANCHOR TEXT
 
 
 
 
 
 
LINK BUILDING STRATEGY ,[object Object],[object Object],[object Object],[object Object]
 
 
 
How Search Engines Evaluate Links ,[object Object],[object Object],[object Object]
Structuring a Link Building Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quality guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[object Object],[object Object]
SEO + Social Khi user chưa login, website VietnamAirlines.com.vn ở vị trí thứ 24
Khi user đã đăng nhập, website VietnamAirlines.com.vn ở vị trí thứ đầu tiên, với thông tin chi tiết về bạn bè
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Editor's Notes

  1. http://infolab.stanford.edu/~backrub/google.html
  2. http://www.seomoz.org/article/search-ranking-factors#metrics-5
  3. http://www.seomoz.org/article/the-professional-guide-to-link-building-2011#Section1
  4. https://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
  5. http://webmuaban.vn/raovat.php?id=4358
  6. http://www.matkinh.com.vn/
  7. http://vnexpress.net/gl/kinh-doanh/2007/12/3b9fd9b5/
  8. http://vnexpress.net/gl/kinh-doanh/2007/12/3b9fd9b5/
  9. http://lthdan05.wordpress.com/2010/05/31/du-l%E1%BB%8Bch-trung-qu%E1%BB%91c-9-vu-han/
  10. http://lthdan05.wordpress.com/2010/05/31/du-l%E1%BB%8Bch-trung-qu%E1%BB%91c-9-vu-han/
  11. http://lthdan05.wordpress.com/2010/05/31/du-l%E1%BB%8Bch-trung-qu%E1%BB%91c-9-vu-han/
  12. http://lthdan05.wordpress.com/2010/05/31/du-l%E1%BB%8Bch-trung-qu%E1%BB%91c-9-vu-han/
  13. http://lthdan05.wordpress.com/2010/05/31/du-l%E1%BB%8Bch-trung-qu%E1%BB%91c-9-vu-han/
  14. http://lthdan05.wordpress.com/2010/05/31/du-l%E1%BB%8Bch-trung-qu%E1%BB%91c-9-vu-han/
  15. http://www.verticalmeasures.com/content/nine-in-ten-organizations-market-with-content/
  16. http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
  17. http://davefleet.com/2010/