SlideShare a Scribd company logo
1 of 21
Reveal: the true power of social for e-commerce Vanina Delobelle, Ph.D. March 2011
Vanina Delobelle ,[object Object],[object Object],[object Object]
Vanina Delobelle ,[object Object]
Vanina Delobelle She buys online , she browses, she dreams, she creates lists, she reads about products, she reviews.
Vanina Delobelle ,[object Object]
Vanina Delobelle She happened to participate to some auctions on her mobile.  She also checks her messages and goes to Facebook via her mobile. She also plays Angry bird occasionally.
Vanina Delobelle She sometimes buys for her husband too.
Vanina Delobelle ,[object Object],[object Object],[object Object],[object Object]
Vanina Delobelle Generic data Tastes ,[object Object],[object Object],[object Object],[object Object],Purchases data Habits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Browsing data Aspirations ,[object Object],[object Object],[object Object],[object Object]
Vanina Delobelle By following and recording all the activities from Marinda, she becomes less mysterious and the brand can draw her  Shopper DNA map.
Vanina Delobelle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We learn what she likes, what she is interested in and who she is. We learn what she likes but that she never buys on this site or simply has never bought. Actions:  Coupons about deals and promotions, samples, participate to auctions Actions:  Special groups giving access to special sales. Get the customer informed  about the next coming collection for a brand she likes already and that she advocates.. Actions:  Site recommendations across the browsing experience. We learn what she does and what she actually purchases for.
Vanina Delobelle ,[object Object]
Vanina Delobelle Create entertainment Offer her fun during the entire experience.
Vanina Delobelle ,[object Object],[object Object]
Vanina Delobelle Create dreams Get her to dream about the product she likes and how she would feel having it.
Vanina Delobelle ,[object Object],[object Object]
Vanina Delobelle ,[object Object],[object Object]
Vanina Delobelle Create discovery Let her find products that she does not even know you do carry.
Vanina Delobelle ,[object Object],[object Object]
Vanina Delobelle ,[object Object],[object Object]
For more conversations… www.vaninadelobelle.com twitter.com/vaninadelobelle

More Related Content

Similar to The true power of social

Ten very special things, The worlds' most interesting store
Ten very special things, The worlds' most interesting storeTen very special things, The worlds' most interesting store
Ten very special things, The worlds' most interesting store
Ullash Tiwari
 
Webinar 5 steps to kick your marketing into gear
Webinar 5 steps to kick your marketing into gearWebinar 5 steps to kick your marketing into gear
Webinar 5 steps to kick your marketing into gear
Saffire Events
 
5 steps to kick your marketing into high gear
5 steps to kick your marketing into high gear5 steps to kick your marketing into high gear
5 steps to kick your marketing into high gear
Saffire
 
Building Your Brand Online
Building Your Brand OnlineBuilding Your Brand Online
Building Your Brand Online
Chris Farias
 

Similar to The true power of social (20)

How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHow-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
 
Marketing with Social Media
Marketing with Social MediaMarketing with Social Media
Marketing with Social Media
 
Ten very special things, The worlds' most interesting store
Ten very special things, The worlds' most interesting storeTen very special things, The worlds' most interesting store
Ten very special things, The worlds' most interesting store
 
8 Steps to Branding Your Business
8 Steps to Branding Your Business8 Steps to Branding Your Business
8 Steps to Branding Your Business
 
4 easy ways to getting raving fans and hungry buyers (even if you suck at Soc...
4 easy ways to getting raving fans and hungry buyers (even if you suck at Soc...4 easy ways to getting raving fans and hungry buyers (even if you suck at Soc...
4 easy ways to getting raving fans and hungry buyers (even if you suck at Soc...
 
Present Bee!
Present Bee!Present Bee!
Present Bee!
 
Webinar 5 steps to kick your marketing into gear
Webinar 5 steps to kick your marketing into gearWebinar 5 steps to kick your marketing into gear
Webinar 5 steps to kick your marketing into gear
 
5 steps to kick your marketing into high gear
5 steps to kick your marketing into high gear5 steps to kick your marketing into high gear
5 steps to kick your marketing into high gear
 
Beneath the Trend - Social Selling
Beneath the Trend - Social Selling Beneath the Trend - Social Selling
Beneath the Trend - Social Selling
 
SOCIAL STORYTELLING: A Workshop on Creating Content for the Social Web
SOCIAL STORYTELLING: A Workshop on Creating Content for the Social WebSOCIAL STORYTELLING: A Workshop on Creating Content for the Social Web
SOCIAL STORYTELLING: A Workshop on Creating Content for the Social Web
 
Evaluating And Listening To Brand Conversations
Evaluating And Listening To Brand ConversationsEvaluating And Listening To Brand Conversations
Evaluating And Listening To Brand Conversations
 
Writing A Research Paper Proposal. Online assignment writing service.
Writing A Research Paper Proposal. Online assignment writing service.Writing A Research Paper Proposal. Online assignment writing service.
Writing A Research Paper Proposal. Online assignment writing service.
 
Phd Consumer Insight Presentation
Phd Consumer Insight Presentation Phd Consumer Insight Presentation
Phd Consumer Insight Presentation
 
The Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPHThe Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPH
 
What women really want
What women really wantWhat women really want
What women really want
 
Leading the Pack: Why the Pet Industry Loves Social Media - Barkworld 2011
Leading the Pack: Why the Pet Industry Loves Social Media - Barkworld 2011 Leading the Pack: Why the Pet Industry Loves Social Media - Barkworld 2011
Leading the Pack: Why the Pet Industry Loves Social Media - Barkworld 2011
 
Building Your Brand Online
Building Your Brand OnlineBuilding Your Brand Online
Building Your Brand Online
 
Goodness Gateway Privilege Pass
Goodness Gateway Privilege PassGoodness Gateway Privilege Pass
Goodness Gateway Privilege Pass
 
Repped: 30 Days to a Better Online Reputation - Free Extract
Repped: 30 Days to a Better Online Reputation - Free ExtractRepped: 30 Days to a Better Online Reputation - Free Extract
Repped: 30 Days to a Better Online Reputation - Free Extract
 
Joining our team
Joining our teamJoining our team
Joining our team
 

More from Vanina Delobelle

Social shopping Comparison Analysis Kaboodle vs ThisNext
Social shopping Comparison Analysis Kaboodle vs ThisNextSocial shopping Comparison Analysis Kaboodle vs ThisNext
Social shopping Comparison Analysis Kaboodle vs ThisNext
Vanina Delobelle
 
Pourquoi les blogs ne sont pas morts ?
Pourquoi les blogs ne sont pas morts ?Pourquoi les blogs ne sont pas morts ?
Pourquoi les blogs ne sont pas morts ?
Vanina Delobelle
 

More from Vanina Delobelle (20)

VDInnovation - What is Innovation?
VDInnovation - What is Innovation?VDInnovation - What is Innovation?
VDInnovation - What is Innovation?
 
The deals competitive landscape
The deals competitive landscapeThe deals competitive landscape
The deals competitive landscape
 
What is truly innovation?
What is truly innovation?What is truly innovation?
What is truly innovation?
 
Social shopping Comparison Analysis Kaboodle vs ThisNext
Social shopping Comparison Analysis Kaboodle vs ThisNextSocial shopping Comparison Analysis Kaboodle vs ThisNext
Social shopping Comparison Analysis Kaboodle vs ThisNext
 
How To Measure ROI For Social Media
How To Measure ROI For Social MediaHow To Measure ROI For Social Media
How To Measure ROI For Social Media
 
Les Managers Toxiques
Les Managers ToxiquesLes Managers Toxiques
Les Managers Toxiques
 
Quelles fonctionnalités sociales pour un site de e-commerce?
Quelles fonctionnalités sociales pour un site de e-commerce?Quelles fonctionnalités sociales pour un site de e-commerce?
Quelles fonctionnalités sociales pour un site de e-commerce?
 
Happy New Year / Bonne Année
Happy New Year / Bonne AnnéeHappy New Year / Bonne Année
Happy New Year / Bonne Année
 
Pourquoi les blogs ne sont pas morts ?
Pourquoi les blogs ne sont pas morts ?Pourquoi les blogs ne sont pas morts ?
Pourquoi les blogs ne sont pas morts ?
 
Why are blogs not dead ?
Why are blogs not dead ?Why are blogs not dead ?
Why are blogs not dead ?
 
Médias Sociaux Pour Les Nuls
Médias Sociaux Pour Les NulsMédias Sociaux Pour Les Nuls
Médias Sociaux Pour Les Nuls
 
Social Media For Dummies
Social Media For DummiesSocial Media For Dummies
Social Media For Dummies
 
Social Networks Management
Social Networks ManagementSocial Networks Management
Social Networks Management
 
SES Social Media Presentation Vanina Delobelle
SES Social Media Presentation Vanina DelobelleSES Social Media Presentation Vanina Delobelle
SES Social Media Presentation Vanina Delobelle
 
Social Media And Product Innovation
Social Media And Product InnovationSocial Media And Product Innovation
Social Media And Product Innovation
 
Product Management
Product ManagementProduct Management
Product Management
 
Corporate Community Management
Corporate Community ManagementCorporate Community Management
Corporate Community Management
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social Networks and Job Search
Social Networks and Job SearchSocial Networks and Job Search
Social Networks and Job Search
 
Personal Branding & Web Reputation
Personal Branding & Web ReputationPersonal Branding & Web Reputation
Personal Branding & Web Reputation
 

Recently uploaded

Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 

Recently uploaded (20)

Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 

The true power of social

  • 1. Reveal: the true power of social for e-commerce Vanina Delobelle, Ph.D. March 2011
  • 2.
  • 3.
  • 4. Vanina Delobelle She buys online , she browses, she dreams, she creates lists, she reads about products, she reviews.
  • 5.
  • 6. Vanina Delobelle She happened to participate to some auctions on her mobile. She also checks her messages and goes to Facebook via her mobile. She also plays Angry bird occasionally.
  • 7. Vanina Delobelle She sometimes buys for her husband too.
  • 8.
  • 9.
  • 10. Vanina Delobelle By following and recording all the activities from Marinda, she becomes less mysterious and the brand can draw her Shopper DNA map.
  • 11.
  • 12.
  • 13. Vanina Delobelle Create entertainment Offer her fun during the entire experience.
  • 14.
  • 15. Vanina Delobelle Create dreams Get her to dream about the product she likes and how she would feel having it.
  • 16.
  • 17.
  • 18. Vanina Delobelle Create discovery Let her find products that she does not even know you do carry.
  • 19.
  • 20.
  • 21. For more conversations… www.vaninadelobelle.com twitter.com/vaninadelobelle