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Walmart Makes Big Data Part of Its DNA - Keynote Presentation


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International Keynote Speaker Mark van Rijmenam gave a keynote on how retailer Walmart applies Big Data during the Data Quality Conference in Melbourne, Australia. Walmart started using big data even before the term big data became known in the industry and this keynote is a complete overview of how Walmart has applied Big Data in the past years. It is a great case study for the global retail industry.

Published in: Technology
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Walmart Makes Big Data Part of Its DNA - Keynote Presentation

  1. 1. Mark van Rijmenam Melbourne, Australia March 26, 2014 Walmart Makes Big Data Part of Its DNA
  2. 2. Mark van Rijmenam Founder Datafloq Big Data Strategist International Keynote speaker Author Think Bigger
  3. 3. There was 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days and the Pace is Increasing
  4. 4. 100 times back and forth
  5. 5. Accelerated Change is the only Constant
  6. 6. Walmart was doing Big Data before it was called Big Data 1987: the largest private satellite communica7on system 1990: First data warehouse prototype to store historical sales data 1990s: Walmart already has 180 Terabyte of data 1980s: Op7mizing supply chain with data and sta7s7cs 1996: Launch of 2002: Walmart uses the Internet for data exchange with suppliers
  7. 7. What do Strawberry Poptarts and hurricanes have in common?
  8. 8. “Our ability to pull data together is unmatched.” —Walmart U.S. CEO Bill Simon, September 2013
  9. 9. Walmart – the largest retailer in the world
  10. 10. Walmart averages a profit of AU$ 2 million - every hour
  11. 11. Walmart's net sales were AU$ 516 billion in 2012 – ¼ of Australia’s GDP
  12. 12. 35 million people shop at Walmart - every day
  13. 13. The average Walmart Supercenter sells 140.000 individual items
  14. 14. Walmart opened between four and five new stores every week in 2012
  15. 15. 90% of Americans live within 15 minutes of a Walmart
  16. 16. Walmart has 2.2 million employees – that’s more than the population of Brisbane
  17. 17. >1 million customer transactions every hour, creating 2.5 petabytes of data
  18. 18. Walmart reportedly has data over 145 million Americans – Petabytes of data
  19. 19. Walmart shares consumers’ online data with more than 50 third parties
  20. 20. In 2011 it bought Kosmix for reportedly AU$ 332 million & turned it into @WalmartLabs
  21. 21. Walmart went on a shopping spree
  22. 22. What are they doing? 1)  The Social Genome 2)  ShopyCat 3)  Search Engine Polaris 4) & recommenda7ons 5)  Mobile solu7ons
  23. 23. Walmart’s Social Media Presence > 34.500.000 likes on Facebook > 800.000 followers on TwiZer with a dozen channels > 330.000 followers on LinkedIn ~ 40.000 followers on Pinterest > 21.000 followers on Google+
  24. 24. The Social Genome Source: Vint Soge7
  25. 25. The Social Genome Source: Vint Soge7
  26. 26. Shopycat: RecommendaGons made personal
  27. 27. •  Built internally from scratch in just 10 months •  Increase conversion rates by 10-15 percent •  Users don’t only get results, but are shown topic pages •  Based on seman7c technology •  Capable of query understanding and synonym mining
  28. 28. The SemanGcs Reasoning Natural Language Processing Ontology search Contextual analy7cs
  29. 29. e-commerce plaIorm 45 million monthly visitors!
  30. 30. Trending Now A richer visual browsing experience Discover and buy new products Reaching new customer segments
  31. 31. 200 million customers Global mobile sales to reach $ 700 billion
  32. 32. Source: @WalmartLabs
  33. 33. Open source tools Hapi – Framework Mupd8 – Server Lout – U7li7es Joi – U7li7es Flod – U7li7es Lumbar & Thorax - Web
  34. 34. “We want to know what every product in the world is. We want to know who every person in the world is. And we want to have the ability to connect them together in transacGon.” CEO Global E-commerce – Neil Ashe
  35. 35. Thank you @vanRijmenam Available on Amazon