Walmart has been utilizing big data since before the term existed, starting in the 1980s by optimizing its supply chain with data and statistics. It now collects over 2.5 petabytes of data from more than 1 million customer transactions per hour. Walmart aims to know every product and person in the world and connect them through transactions using its vast troves of customer and product data.

1. Mark van Rijmenam
Melbourne, Australia
March 26, 2014
Walmart Makes Big Data Part of Its DNA

2. Mark van Rijmenam
Founder
Datafloq
Big Data Strategist
International Keynote speaker
Author Think Bigger

3. There was 5 Exabytes of
information created between
the dawn of civilization
through 2003, but that much
information is now created
every 2 days and the
Pace is
Increasing

5. 100 times back and forth

6. Accelerated Change is the only Constant

7. Walmart was doing Big Data before it was called Big Data
1987: the largest
private satellite
communica7on system
1990: First data
warehouse prototype to
store historical sales data
1990s: Walmart
already has 180
Terabyte of data
1980s: Op7mizing
supply chain with
data and sta7s7cs
1996: Launch of
Walmart.com
2002: Walmart uses the
Internet for data
exchange with suppliers

8. What do Strawberry
Poptarts and hurricanes
have in common?

9. “Our ability to pull
data together is
unmatched.”
—Walmart U.S.
CEO Bill Simon,
September 2013

10. Walmart – the largest retailer in the world

11. Walmart averages a profit of AU$ 2 million
- every hour

12. Walmart's net sales were AU$ 516 billion in
2012 – ¼ of Australia’s GDP

13. 35 million people shop at Walmart - every
day

14. The average Walmart Supercenter sells
140.000 individual items

15. Walmart opened between four and five
new stores every week in 2012

16. 90% of Americans live within 15 minutes of
a Walmart

17. Walmart has 2.2 million employees – that’s
more than the population of Brisbane

18. >1 million customer transactions every
hour, creating 2.5 petabytes of data

19. Walmart reportedly has data over 145
million Americans – Petabytes of data

20. Walmart shares consumers’ online data
with more than 50 third parties

21. In 2011 it bought Kosmix for reportedly AU$
332 million & turned it into @WalmartLabs

23. Walmart went on a shopping spree

24. What are they doing?
1) The Social Genome
2) ShopyCat
3) Search Engine Polaris
4) Walmart.com & recommenda7ons
5) Mobile solu7ons

25. Walmart’s Social Media Presence
> 34.500.000 likes on Facebook
> 800.000 followers on TwiZer with a dozen channels
> 330.000 followers on LinkedIn
~ 40.000 followers on Pinterest
> 21.000 followers on Google+

26. The Social Genome
Source: Vint Soge7

27. The Social Genome
Source: Vint Soge7

28. Shopycat: RecommendaGons made personal

29. • Built internally from scratch in just 10 months
• Increase conversion rates by 10-15 percent
• Users don’t only get results, but are shown topic pages
• Based on seman7c technology
• Capable of query understanding and synonym mining

30. The SemanGcs
Reasoning
Natural
Language
Processing
Ontology search
Contextual
analy7cs

31. Walmart.com e-commerce plaIorm
45 million
monthly
visitors!

32. Trending Now
A richer visual browsing experience
Discover and buy new products
Reaching new customer segments

33. 200 million customers
Global mobile sales to reach $ 700 billion

35. Source: @WalmartLabs

36. Open source tools
Hapi – Framework Mupd8 – Server Lout – U7li7es
Joi – U7li7es Flod – U7li7es Lumbar & Thorax - Web

37. “We want to know what
every product in the world is.
We want to know who every
person in the world is. And
we want to have the ability
to connect them together in
transacGon.”
CEO Global E-commerce –
Neil Ashe

38. Thank you
@vanRijmenam
https://datafloq.com
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