1. Designing for the Human Brain Rick Van Sant, PhD.

2. Who are we?

3. Perception / Misperception

4. Visual System

5. Bias Jane Svetlana Sigourney Buffy Ingrid Joe Curtis Brutus Ivan Antonio

6. You see what you want to see

9. Plasticity Images by Robert S. McNeil http://www.bcm.edu/cain_foundation/noframes/html/pages/staff/robert_mcneil.htm

10. Images by Robert S. McNeil http://www.bcm.edu/cain_foundation/noframes/html/pages/staff/robert_mcneil.htm

11. Remember? Probably NOT! Not:

12. But Rather…

13. More like a video editor – make your own movies!

14. “I heard somewhere that…”

15. Addiction

16. Paying Attention?

17. Wanted: Novelty Novelty Our brain’s crave new and exciting stimuli Neurotransmitter = Dopamine, controls these impulses Technology is an easy way to satisfy those cravings. (skydiving, skiing, trying drugs, fighting in a war are all expensive and really dangerous) The brain is stupid. It can’t really tell the difference between a virtual world and the real world. Videogames are almost as satisfying as the real thing.

18. Typical design exposure

19. A better model

21. Men’s Brains & Women’s Brains

24. Thank You! Please go to www.brainslearningtechnology.com and register for updates and newsletters