The document discusses increasing adoption of blended and online learning at universities. It provides research showing that blended and online learning can save institutions money and produce equal or better learning outcomes compared to traditional face-to-face instruction. The document then discusses barriers to faculty adoption, such as lack of time and support, and provides strategies for increasing adoption, including assessing opportunities and priorities, and targeting administrators, newer faculty, and certain disciplines that may be more receptive to online learning.

1. Hard Facts &
Adoption

2. Agenda
• Introductions
• The Hard Facts (15 mins)
• Blackboard Adoption (60 mins)

3. Rick’s Hard Facts
Dr. Rick Van Sant is the Chief Learning Officer for Blackboard in the Middle
• He’s smart
East region. Most recently, he was a tenured Full Professor of Education and
He’s handsome
• the Director of E-Learning at Abu Dhabi University and a frequent speaker at
technology conferences worldwide. Rick received his Ph.D. in Educational
• He can leap small buildings… ha ha ha
Leadership from Purdue University.
Previously, he served as the Director of International Education and Graduate
Programs, and senior scholar in residence in the Faculty Center for Teaching
and Learning at Ferris State University in the USA, specializing in learning and
technology. His current area of inquiry is the implication of brain research on
technology.
Once upon a time… Rick directed USAID’s educational reconstruction effort in
El Salvador, and supervised the Minnesota Office of Educational Accountability
and Compliance in the USA.

4. The Hard Facts

5. Blended and Online Learning Can Save a
University Money !
Battaglino, T. B., Haldeman, M., Laurans, E. (2012). The Costs of Online Learning. In Finn, C.
E., & Fairchild, D. R.. Education Reform for the Digital Era (pp. 55-76). Thomas B. Fordham
Institute.

6. Blended and Online Learning, Done Right,
Can Produce Better Learning Outcomes
than Traditional Face-to-Face Instruction
• "Students in online conditions performed better, on average, than
those learning the same material through traditional face-to-face
instruction. "
• "Instruction combining online and face-to-face elements had a larger
advantage relative to purely face-to-face instruction than did purely
online instruction."
• "Most of the variations in the way in which different studies
implemented online learning did not affect student learning outcomes
significantly. "
• "The effectiveness of online learning approaches appears quite broad
across different content and learner types" (undergraduate &
graduate)
Means, B., Toyama, Y., Murphy, R., Bakia, M., Jones, K. (2010). Evaluation of evidence-based practices in
online learning: A meta-analysis and review of online learning studies. U.S. Department of Education:
Office of Planning, Evaluation, and Policy Development Policy and Program Studies

7. Customer Lifecycle – Expansion Business
Adoption is critical to Renewals and Expansion
Expansion Business
Customer Expansion
Campaigns Leads Opportunity
Contacts
Opportunity Customer Renewal
Decision Total CV (>$5K) Risk
Key Measurements
Makers Whitespace Timing
Focus
Executive MDD Whitespace Targeting FTE Expansion
Customers Job Title/Job Category CV Overview R,Y,G
Expansion Pipeline Upgrade Status
Whitespace Finance Reviewed / MY
Drops

8. 25 Critical Functions & Capabilities
Planning & Curriculum Enabling Marketing & Student
Development & Courses Technologies Recruiting Support
Enrollment &
Solution Design &
Vision & Strategy Program Design Market Research Financial Aid
Development
Support
Opportunity & Learning Registration &
Faculty Training & Brand & Marketing
Capabilities Management Orientation
Development Strategy
Analysis Systems & Partners Support
Business & Instructional Social Learning & Creative
24X7 Help Desk
Financial Modeling Design Collaboration Development
Course
Operations Design Systems Promotion & Lead Retention &
Development &
& Reporting Integration Generation Student Success
Delivery
Management & Security & Admissions
Faculty Support Career Placement
Governance Compliance Support & CRM

9. Blackboard
Adoption

10. What you should know about Faculty
and Administration…. Surprise?
• Administrators are far more optimistic about the
growth of online learning than faculty.
• The more exposure faculty have to online
learning, the more positive they are about it.
• Faculty at 2 year Colleges are more positive about
online learning than faculty at 4 year Institutions.
• The bigger the University, the more reluctant the
faculty member.
10

11. What you should know about Faculty
and Administration…. Surprise?
• Newer and part time faculty are more excited
about online learning than older and full time
faculty.
• Professions and Applied Sciences = most
enthusiastic.
• Humanities and Arts = least enthusiastic.
11

12. Adoption Focus Areas
Planning & Curriculum & Enabling Marketing & Student
Development Courses Technologies Recruiting Support
Learning
Brand & Marketing
Vision and Strategy Program Design Management Help Desk
Strategy
System & Partners
Opportunities and Faculty Training & Social Learning & Development of an
In Class Orientation
Capabilities Analysis Development Collaboration "Online Culture"
Management and
Instructional Design Systems Integration
Governance
Security &
Faculty Support
Compliance
12

13. Four core factors in faculty adoption
of technology.

14. Three Key Barriers to Faculty Adoption
• Lack of Time
• Lack of Appropriate and Sufficient Support
• Unreliable Technology
14

15. Exercise
Small Groups:
– Select an institution
– Discuss the Adoption Health Check questions
– Who would you need to talk to, to get these
questions answered?
– Given what you know about the institution, and
looking at the “Road Map” what would be their
priorities for increasing adoption?
– Where are your opportunities for sales?
15

16. Report back from large groups
• What did you discover?
• Was the process useful?
• How receptive do you think your
institutions would be to this process?
16

17. Adoption Stories from the Field
• Pabla Ayala
• Tony Lteif
• Priyanka Dhar
17

18. Call to Action

19. Sell the Importance of Adoption
• Using Blackboard to its fullest will save you money and produce at least as good
student results, if not better whether your delivery is supplemental, blended, or fully
online.
• When we say 'using Blackboard', we mean going online with the best solution and
practices in the market.
• When we say 'it will save you money', there are credible examples and research to
show that you can save up to 35% by moving to fully online learning and 19%
moving to a blended model.
• Education is a business. In many places it is a huge business. Nevertheless,
aceducators don’t talk about the business of education. What education does talk
about is things like student performance, access & retention, prestige and rankings.
• Our job is to sell the value of adoption in the customer lifecycle because it leads to
opportunity for the client and for Blackboard:
• So: for an investment of X you will see a return of Y within Z years.

20. Customer Lifecycle – Expansion Business
Adoption is critical to Renewals and Expansion
Expansion Business
Customer Expansion
Campaigns Leads Opportunity
Contacts
Opportunity Customer Renewal
Decision Total CV (>$5K) Risk
Makers Whitespace Timing
Focus
Executive MDD Whitespace Targeting FTE Expansion
Measurements
Customers Job Title/Job Category CV Overview R,Y,G
Key
Expansion Pipeline Upgrade Status
Whitespace Finance Reviewed / MY
Drops