The new SMS Platform Version 4 includes: - A redesigned business logic and interface for improved performance and usability. - New features like editing, pausing, and resuming VAS instances and running ballots/prize draws. - Automatic billing reports and the ability to send mass and group SMS messages. - Support for multimedia messages and a selection of database schemas.

1. SMS PLATFORM VERSION 4
New Features, Fixes & Improvements -- since version 3

2. SMS PLATFORM VERSION 4
Key Features
Complete business logic redesign:
•Higher performance
•Increased stability
Web Tool Redesign for Usability
•VAS Creation Wizard
New VAS Actions:
•Reconfigure every and any VAS Instance parameter
•Pause and Resume your VAS Instances
Run Ballots / Prize Draws for VAS participants
Automatic Billing Reports
Mass SMS to participants
Group SMS
Send Multimedia messages (WAP Push)
•Images, Audio, Video, Mobile Applications, etc.

3. REDESIGNED BACKEND

4. SMS PLATFORM VERSION 4
Performance Boost
Brand New Engine Under the Hood
Drastically limits CPU and memory resources used at runtime.
Leads to increase in performance, and stability of the system.
Supports 10 times as many concurrent active VAS as version 3.
Total SMS throughput increased by 2 orders of magnitude.

5. REDESIGNED WEB TOOL

6. SMS PLATFORM VERSION 4
Usability
Both Functional and Aesthetic
Intuitive UI with increased robustness.
Improvements with a focus on Usability.
Migration to a Model-View- Easier to write extension
Control (MVC) framework, modules and introduce new
built on Servlets and JSP with functionality.
Tag Libraries.

7. SMS PLATFORM VERSION 4
Simplicity
New Wizards with fewer steps will guide you through the creation and editing of your Services.
Example 1:
Opinion Wizard
Example 2:
Quiz Wizard

8. NEW VAS ACTIONS: EDIT / PAUSE / RESUME

9. SMS PLATFORM VERSION 4
New Feature: Reconfigure New Feature: Pause / Resume
Paused VAS Instances still receive messages
but defer processing until resumed:
SMSP 3.1.2 SMSP 4
• Allows you to correct changes without
“losing” messages
• Enables you to delay sending out
response messages for a later time.
• Limit sending out SMS messages for
only the duration of your event /
show
Edit and change:
•VAS response messages,
•keywords and short codes (i.e. channels),
•start or end dates,
•any or all other VAS parameters.

10. BALLOTS / PRIZE DRAWS

11. SMS PLATFORM VERSION 4
New Feature: Ballots / Draws
Customization options to
suit all draws:
•Number of winners
•'Unique Participants' (Each
SMSP 4 offers a simple yet participant gets a single entry
into the draw)
powerful draw mechanism
Want to reward your •'Winners re-entered into the
Using SMSP for a •allows you to automatically
participants with draw' (participants have equal
Competition or Contest? Draw Winners from your chances of winning each time,
presents? participants. regardless of whether they have
already won.)
•Specify time periods for valid
messages (e.g. 5pm-6pm from
the 23rd - 25th November).
•Manually exclude specific phone
numbers from the draw.

12. AUTOMATIC BILLING REPORTS

13. SMS PLATFORM VERSION 4
Automatic Billing
In 3 simple steps: Type of report Dates Clients / User names
With 2 types of reports to choose from:
Report per VAS Instance traffic Report per Short Code
•Depicts the number of SMS and money per
Short Code
•Output depends on user permissions
•Filtered by user and period
•Export to PDF, RTF and Excel
•Depicts the number of SMS and money per VAS Instance
•Output depends on user permissions
•Filtered by user and period
•Export to PDF, RTF and Excel

14. MASS SMS – GROUP SMS

15. SMS PLATFORM VERSION 4
New Feature: Mass SMS
SMSP 4 provides you with the ability to send on-demand SMS
messages to the participants of your VAS.
..Not to be confused with the VAS reply! These are additional mass
SMS messages you can send!
All multicast dispatches are recorded and you are provided with a
complete history.
You can send both individual and group (mass) SMS.

16. SMS PLATFORM VERSION 4
New Feature: Mass SMS (1/2)
One-to-one messages:
•Send an SMS to a mobile phone number
•Reply from within the VAS page to individual participants
One-to-many messages:
•Send a notification, alert, update, etc. to all your participants,
•or groups you create and specify – e.g. by network operator

17. SMS PLATFORM VERSION 4
New Feature: Mass SMS (2/2) - Group SMS
You can create groups of participants and send each group different messages.
Groups can be created:
• from your VAS view page
• by adding numbers from a file
• by adding numbers from another group you own
• by manually inserting numbers

18. MULTIMEDIA MESSAGES (WAP PUSH)

19. SMS PLATFORM VERSION 4
Multimedia Attachments
Upload & Organize your multimedia content Insert multimedia files as ‘attachments’ to
gallery through the platform web tool. your Group SMS messages
Send Images, Sounds, Videos, Mobile
Applications & more..

20. DATABASE SCHEMAS SUPPORT

21. SMS PLATFORM VERSION 4
Database Schema Selection
For optimization purposes, SMSP 4 supports different DB schemas:
• Schema is a data set containing all active, inactive VAS and SMS for a selected
period.
• Schemas are stored in a different place permitting the acceleration of day to day
tasks
• Schema selection feature is used to load old data sets and produce statistics and
reports for previous years.

22. OUR COMPANY
Cytech Ltd.
Cytech Ltd. is a mobile applications and solutions provider company that views today’s business challenges
as opportunities.
Our headquarters are in Heraklion, Crete, Greece since 2001, when our company was founded, and we have
since developed some of the most efficient mobile messaging products on the market.
We have experience with clients from all industries – entertainment, marketing, content owners, brands,
media/Web entities, education, political, – that we use to help you develop the most effective service,
always combined with the type of top quality customer support that guarantees smooth operation.
We are a one-stop mobile marketing powerhouse, with complete, in-house built solutions for:
• Web: http://www.mobile-marketing-platform.com/
SMS marketing campaigns
• E-mail: info@smsp.gr
Bluetooth • Web: http://www.bluevibe.net/
Proximity Marketing • E-mail: info@bluevibe.net
• Web: http://www.prosms.gr/
Bulk SMS marketing
• E-mail: info@prosms.gr
Contact us to discuss your needs for any other type of mobile marketing campaign, including mobile
applications and mobile websites.