The prezentation from www.etrgovina.org 2011 conference regarding the basic online promotion elements in the media sphere, as well as in marketing and PR.

1. Internet Promotion Today Dragan Varagić, www.draganvaragic.com, www.probjave.com

3. Online Communication Elements

5. Online Media Landscape 2.0 Aggregators Syndicates Online News Outlets Syndicatation PR Wire sites E-zines Consumer Sites Online Newsroom AUDIENCES AUDIENCES Organization Company’s Web Sites Blog/Web Casting Intranets/Extranets IR/Financial Sites Social Networks Online Community& Social Media Web Forums Blogs © Amiando 2005

6. Media Landscape 3.0 Brand Media Aggregation Media Amateur Media Organization AUDIENCES AUDIENCES Consumer Media Custom Media Inspiration from Tippingpoint Labs 2009 © Dragan Varagic 2009

7. Paid, Owned & Earned Media DraganVaragic.com/weblog/index.php/1773/sopstveni-placeni-i-zasluzeni-mediji/ © Forrester 2007

8. Extended Promotion Mix © Extended Marketing Mix,BCG 2010

9. Extended Online Promotion Mix © NoobGuideTo OnlineMarketing2011

10. Promotion Techniques Vs. Effort © Econsultancy 2010

11. Web Statistics, Analytics, Conversion © Econsultancy 2010

12. Online Communication Elements From the observation to the relations...

14. Curation – Content Selection & Publishing

15. Dialogue– Converzational Excange© DraganVaragic 2011

16. Why Did You Share That Link?? search.twitter.com www.tweetdeck.com

17. Extended Online Communication Elements

18. How to Find Target Influencers? © Brian Solis 2011

19. How to Find Target Influencers?

20. How to Find Target Influencers?

21. How to Find Target Influencers?

22. Social Currencies Social Media = Social OS...

23. Social Currencies

24. Social Currencies

26. Real Integration of Marketing & PR