6. Apple inc.
Type public
Traded as : nasdaq: apple
nasdaq-100 component
S&p 500 component
Industry : computer hardware
computer software
computer electronics
digital distribution
Founded April 1, 1976(incorporated January 3, 1977 as
apple computer, inc.).
Founder(s) steve jobs.
steve wozniak
ronald wayne
8. Apple history
• 1. 1976-1980: the early years.
• 2. 1981-1985: lisa & macintosh.
• 3. 1986-1993: rise & fall.
• 4. 1994-1997: attempts at reinvention.
• 5. 1998-2005: return to profitability.
• 6. 2005-2007: the intel transition.
• 7. 2007-2011: Iphone, ipod touch & ipad.
• 8. 2011-present : Steve jobs era.
13. VISION AND MISSION
VISION
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to theM.”
MISSION
“apple is coMMitted to bringing the best
personal computing experience to
students, educators, creative professionals
and consumers around the world through its
innovative hardware, software and internet
offerings.”
16. SWOT ANALYSIS
STRENGTHS WEAKNESSES
One of the oldest hardware Focusing on internal engg.
manufacturers. more than marketing
Control over the product. High price
High quality product. Consumer faced problems
with faulty batteries
Easy to carry products
Had difficulties on some of
Huge consumer base loyal its products’ quality control
to apple
Not issued dividends
Product diversification
17. SWOT ANALYSIS
OPPORTUNITIES THREATS
Less expensive new product Pressure from competitors.
lines with quality.
Substitution effect
Product line is functional and
attractive. Technology changes at a rapid
rate.
Flexibility to its users.
Forced to develop new
ipods are able to communicate. products.
New car models with ipod
connectivity.
19. New Entrants
Threat of new entrants
Bargaining power of the suppliers
Existing
Supplier rivalry in the Customer
industry
Bargaining power of buyers
Substitute products & services
Substitutes
20. EXISTING RIVALRY
Windows OS and media player for playing music and
video ( Microsoft)
Competition to Mac OS X (Linux)
Alternate sources of computer hardware (Dell, HP,
Lenovo)
Small stylish MP3 players (Creative, Samsung)
Online music stores similar to itunes stores (Napster)
21. THREAT OF NEW ENTRANTS
Streaming audio and video with v-cast (Verizon)
On demand online services (similar to i-tunes)
New entrants with disruptive technology (The “next
google”)
22. BARGAINING POWER OF SUPPLIERS
Suppliers of processors and computer memory
(Motorola, IBM, Intel)
Strategic alliance/supplier of Mac (Microsoft)
Supplier of tv and movies (Disney, ABC, Fox, Sony)
Sources of music (BMG, Sony, Warner, Universal)
23. BARGAINING POWER OF
CUSTOMERS
Customers share music using peer-to-peer networks
without paying for music (Ares, Limewire)
Retailers may pressure for lower prices or better terms
(Distributors)
Consumers/Businesses may reduce spending on
computers if they fear economic downturns (Consumer
Attitudes & Behaviors)
Consumer Refresh Cycles
24. THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)
Entertainment media, media and music (XBOX, PS2)
Alternative means to acquire music (Music CDs,
DVDs)
Alternative sources for videos (Cable, Broadcast,
Theatres)
25. RECOMMENDATIONS
FOR COMPANY:
Lowering the cost of products and maintaining the
same quality standards
Can form joint – ventures
Knowledge Management
More number of retail stores for easy access
Continuous innovation to expand
26. RECOMMENDATIONS
FOR OTHERS:
Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different
