Digital Revenue - Growth Levers

1. 3
Digital Revenue
Growth Levers
High
ExistingRevenueEmerging
Low Demand
BAU
Existing Revenue
Transformative
Platform Revenue
Pilot/Experimental
Connected Revenue
New
Industries
Revenue
• Existing Revenue
• Sell Existing Digital Assets like IP, S/W, Algorithms, S/W
• Contract Based on Shared Risk Outcome
• Connected Revenue
• Digitalise Product or Service
• Sell Metered Revenue - selling on a pay-as-you-use basis
• Platform Revenue
• Run Platform as a business
• New Industries Revenue
• Tesla – moved from battery to car
• May need to acquire or partner with other companies to make
the leap to a new industry and shield the main brand
Source: Gartner, HBR, Sales Academy , Forrester, Mckinsey