Post Covid - B2B Sales Reset

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Post COVID
B2B Sales - Reset
• B2B Sales – move from push to pull and buyers prefer no sales rep
• invest in playbook and sales efficiency
• mapping personas become detrimental
• Messaging becomes seamless across the buyers map and value
chain
• from cost to consequences and other scenarios
• churning of resource portfolio to reposition of resources
• Seamless execution
• all channels are unified for messaging and delivery
• digital becomes the preference
Source: Gartner, BCG, HBR, Sales Academy, Forrester, Mckinsey
Virtual
Reposition
Seamless

2. DRAFT
Sellers from Mars & Buyers from Venus
Elements of Nature Meet B2B Sales
FirE EARTH AIR WATER SPaCE

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Book is Available for Pre Order at - Amazon.com
30% of Sale Proceeds will go to
The RCH Foundation

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