Less than a month ago,
Snapchat opened custom on-demand Geofilters to everyone.

And what blows my mind
is that for how amazing of a product they are, Snapchat Geofilters have remained stunningly under the radar.

In case you’re just getting
into Snapchat: Geofilter a design you can overlay onto a photo you take in Snapchat, but are only limted to a specific location.

For example, when you stand
near the Flatiron building in New York, you get this filter:

So why am I so
hyped about this new product?

Because the value of your
branding impression, compared to the impressions on any other platform, is insanely high.

Why?

Because not only are you
putting your brand in a place they can see it…

...but they really see it.

Filters catch you off guard,
grab your attention, and show up directly in your app.

Plus, you’re bringing value to
the viewer and interacting with them in a contextually relevant and fun way.

Compared to other mediums, a
custom Snapchat Geofilter is a branded impression on steroids.

Of course, eventually these filters
will be ruined by marketers the same way everything else is… so if you’re reading this a few months too late, sorry… but that’s what you get for NOT being a first mover! ( (

So now that you know
why, let me show you how to create your own Geofilter...

PRICINGPRICING

PRICING ON SNAPCHAT IS LIMITED
BY TWO FACTORS: 1. You can’t geotarget over 5 million square feet 2. The filter can only run for 30 days

Snapchat offers these filters at
$5 per 20k square feet, per hour. Cost = $5 x (square footage/20k) x hours ( )

For a city block in
Austin, Texas for four hours, that’s about $32.44. A no-brainer.

CREATIVE
GUIDELINES
CREATIVE
GUIDELINES

Snapchat has a pretty comprehensive
guide to what you need to follow. You can check it out here...

But there are a few
things that aren’t that obvious that you should definitely keep in mind:

FIRST, allow at least two
business days for approval. The tool will let you submit filters up until one day before, but it’s important to plan ahead. ( (

SECOND, if you feel like
you’re flirting with the guidelines, give yourself more time in case they reject it. You’ll have to resubmit if it doesn’t pass, so it could take an extra day to go through the process again.( (

LASTLY, you can’t include: URLs,
handles, or email addresses. So if you’re trying to create a filter as a call to action to get more followers, you’ll need to be creative. ( (

HOW TO MAKE YOUR FILTER
HOW TO MAKE YOUR FILTER

Create Your Filter

If you aren’t a designer
yourself or well-versed in Photoshop or Illustrator, you might want to find someone to help you out here…

However, Snapchat does have templates
available that you can download on the submission page.

FILTERS SHOULD BE: • 1080px
x 1920px • Under 300KB in size • Saved as a transparent .PNG

REMEMBER: content is king, but
context is God. This is an opportunity to really provide value upfront.

ASK YOURSELF: • What do
you think people are going to be snapping when they come across your filter? • Is it relevant to an event or location? • Will it add something to the situation?

Here are some that I’ve
made for myself!

Upload Filter and Set Time
Frame

Login into the On-Demand Geofilter
self-serve tool using your Snapchat login.

Upload your filter in the
self-serve tool...

... then set your time
frame.

Remember to triple check your
times because once your filter is submitted, you can’t edit the time!

Set Your Target Area

Type in your address location
and draw a fence around using the “Draw Fence” tool.

The fence doesn’t have to
be a rectangle and can be any shape you want.

As of now, you can
only target locations in the UK, US, and Canada.

PRO-TIP: Leave a buffer zone
around your target Geofilter. The map might not be super accurate.

Final Touches

Name your filter, select your
payment options and whether you're using a business or personal filter.

Then submit!

YOU’LL GET A FEW EMAILS
FROM SNAPCHAT AFTER THIS: • One confirming your submission • One saying if it’s approved or not • One when your card is charged • And lastly, one when the filter goes live

CONGRATS!CONGRATS! You submitted your first
Geofilter!

I'll see you on the
Snaps. ;)

IF YOU LIKED THIS, BE
SURE TO CHECK OUT MY OTHER SNAPCHAT TIPS AND HACKS. You can read my original article on GARYVAYNERCHUK.COM