Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
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How to Create and Use Snapchat's New Custom Geofilters
1.
2. Less than a month ago, Snapchat opened
custom on-demand Geofilters to everyone.
3. And what blows my mind is that for how
amazing of a product they are, Snapchat
Geofilters have remained stunningly
under the radar.
4. In case you’re just getting into Snapchat:
Geofilter
a design you can overlay onto a photo you take in
Snapchat, but are only limted to a specific location.
5. For example, when you
stand near the Flatiron
building in New York,
you get this filter:
11. Filters catch you off guard,
grab your attention, and show up
directly in your app.
12. Plus, you’re bringing value to the viewer
and interacting with them in a contextually
relevant and fun way.
13. Compared to other mediums, a custom
Snapchat Geofilter is a branded impression
on steroids.
14. Of course, eventually these filters
will be ruined by marketers the same
way everything else is… so if you’re
reading this a few months too late,
sorry… but that’s what you get for
NOT being a first mover!
( (
15. So now that you know why, let me show you
how to create your own Geofilter...
21. Snapchat has a pretty comprehensive
guide to what you need to follow. You can
check it out here...
22. But there are a few things that
aren’t that obvious that you should
definitely keep in mind:
23. FIRST, allow at least two business
days for approval.
The tool will let you submit filters up until one
day before, but it’s important to plan ahead.
( (
24. SECOND, if you feel like you’re flirting
with the guidelines, give yourself more
time in case they reject it.
You’ll have to resubmit if it doesn’t
pass, so it could take an extra day to go
through the process again.( (
25. LASTLY, you can’t include:
URLs, handles, or email addresses.
So if you’re trying to create a filter as a
call to action to get more followers,
you’ll need to be creative.
( (
28. If you aren’t a designer yourself or
well-versed in Photoshop or Illustrator,
you might want to find someone to
help you out here…
29. However, Snapchat does have templates
available that you can download on
the submission page.
30. FILTERS SHOULD BE:
• 1080px x 1920px
• Under 300KB in size
• Saved as a transparent .PNG
31. REMEMBER: content is king, but
context is God. This is an opportunity
to really provide value upfront.
32. ASK YOURSELF:
• What do you think people are going
to be snapping when they come
across your filter?
• Is it relevant to an event or location?
• Will it add something to the situation?
47. YOU’LL GET A FEW EMAILS FROM
SNAPCHAT AFTER THIS:
• One confirming your submission
• One saying if it’s approved or not
• One when your card is charged
• And lastly, one when the filter goes live