GARY VAYNERCHUK

Over the years, I’ve heard
one question more than any other: GARY VAYNERCHUK

“WHAT’S THE ROI OF SOCIAL
MEDIA?” GARY VAYNERCHUK

And I always have to
laugh, because the answer is the same... GARY VAYNERCHUK

Allow me to explain: GARY
VAYNERCHUK

a PIANO? What’s the ROI
of... GARY VAYNERCHUK

For me? About $26.50, but
that’s mainly people paying me to STOP.

For Elton John? About $400
million. http://www.celebritynetworth.com/richest-celebrities/rock-stars/ elton-john-net-worth/ GARY VAYNERCHUK

a BASKETBALL? What’s the ROI
of... GARY VAYNERCHUK

Want to guess how much
surgery costs for a torn meniscus?

For Kobe? About $220 million.
http://www.celebritynetworth.com/richest-athletes/nba/ kobe-bryant-net-worth/ GARY VAYNERCHUK

playing VIDEOGAMES? What’s the ROI
of... GARY VAYNERCHUK

I used to bet on
games of Madden in college... so like $50?

For Lee Jae Dong, about
half a million in prize money alone. That doesn’t even count endorsements, or his team salary... Keep in mind that he’s 25. http://www.esportsearnings.com/players GARY VAYNERCHUK

a YOUTUBE CHANNEL? What’s the
ROI of... GARY VAYNERCHUK

Ok, I actually did pretty
well here since my views can convert to booksales/new clients. But check this out... 34,738 subscribers 2,138,815 views

Jenna Marbles: 13,259,421 subscribers 1,443,599,186
views Roughly $4.3 million (just from ads). http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARY VAYNERCHUK

While we’re talking about YouTube...
. . . . . . GARY VAYNERCHUK

playing with DISNEY TOYS? What’s
the ROI of... GARY VAYNERCHUK

For me? I dunno, maybe
I could eBay them for a few bucks...

For the creator of the
DisneyCollector YouTube Channel, playing with toys has grossed over $5 million in YouTube ad revenue. http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARY VAYNERCHUK

a CAMERA? What’s the ROI
of... GARY VAYNERCHUK

For me? Literally nothing. Like
absolutely positively zero dollars.

Annie Leibovitz, on the other
hand, is rumored to have a $100,000+ day rate, and has used cameras to amass a $20 million fortune. http://www.celebritynetworth.com/richest-celebrities/ actors/annie-leibovitz-net-worth/ http://nymag.com/fashion/09/fall/58346/ GARY VAYNERCHUK

SPRAYPAINT? What’s the ROI of...
GARY VAYNERCHUK

Meanwhile, a Banksy canvas is
worth something like $32,000. http://www.mirror.co.uk/news/weird-news/banksy-sells-original- paintings-worth-2368651 GARY VAYNERCHUK

CAT PHOTOS? What’s the ROI
of... GARY VAYNERCHUK

For me? Probably some lols
in response to my next email.

For Ben Huh, they created
the multi-million dollar Cheezeburger empire. http://www.crunchbase.com/organization/cheezburger GARY VAYNERCHUK

So let’s come back to
my original point. GARY VAYNERCHUK

“WHAT’S THE ROI OF SOCIAL
MEDIA?” GARY VAYNERCHUK

Well if you’re willing to
invest the time... and the effort... and learn the platforms... and you have a natural talent... GARY VAYNERCHUK

Maybe you can score a
book deal.

Or maybe you can help
your clients achieve their business results. GARY VAYNERCHUK

...and grow your agency to
400 people.

Because ROI is never about
the tool. GARY VAYNERCHUK

ROI is about the MECHANIC
using the tool. GARY VAYNERCHUK

If you liked this deck,
CHECK OUT MY OTHER PRESENTATIONS. GARY VAYNERCHUK