The GaryVee Content Model

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5,113 likes•2,322,815 views

Gary Vaynerchuk

How Gary Vaynerchuk make's 30+ pieces of content from a single keynote.

THE GARYVEE
CONTENT MODEL

1.
THE CONTENT PYRAMID

THE CONTENT PYRAMID

THE CONTENT PYRAMID

THE CONTENT PYRAMID

THE CONTENT PYRAMID

1.
1ESTABLISH PILLAR CONTENT

1. ESTABLISH PILLAR CONTENT1.1. ESTABLISH PILLAR CONTENT

1. ESTABLISH PILLAR CONTENT1.

1.
2CREATE MICRO CONTENT

2. CREATE MICRO CONTENT

2. CREATE MICRO CONTENT

5. CREATE MICRO CONTENT2.

1.
3DISTRIBUTE PILLAR & MICRO CONTENT

1.
3DISTRIBUTE PILLAR & MICRO CONTENT

DISTRIBUTE PILLAR & MICRO CONTENT3.

3. DISTRIBUTE PILLAR & MICRO CONTENT3.

DISTRIBUTE PILLAR & MICRO CONTENT3.

DISTRIBUTE PILLAR & MICRO CONTENT3.

1.
4GET COMMUNITY INSIGHTS

1.
4GET COMMUNITY INSIGHTS

4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
KEY COMMENTS

KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

1.
5COMMUNITY DRIVEN MICRO CONTENT

1.
5COMMUNITY DRIVEN MICRO CONTENT

5. COMMUNITY DRIVEN MICRO CONTENT EXAMPLE5.

1.
6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT

1.
6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT

DISTRIBUTE SECOND-ROUND OF MICRO CONTENT6.
COMMUNITY DRIVEN MICRO CONTENT

NOW LET’S SEE HOW THE SAUSAGE
GETS MADE IN REAL LIFE

1.
NOW ENTERING THE GARYVEE
CONTENT MACHINE:

1.
1THE GARYVEE VIDEO EXPERIENCE

GV VIDEO EXPERIENCE1.

GV VIDEO EXPERIENCE1.

GV VIDEO EXPERIENCE1.

1.
2THE GARYVEE AUDIO EXPERIENCE

2. GV AUDIO EXPERIENCE

1.
3FIRST ROUND OF STORIES &
MICRO CONTENT

FIRST ROUND OF STORIES AND MICRO3.

1.
4DISTRIBUTION

DISTRIBUTION:
GV VIDEO EXPERIENCE
4.

4. DISTRIBUTION:
GV AUDIO EXPERIENCE

4. DISTRIBUTION:
GV AUDIO EXPERIENCE

DISTRIBUTION:
GV AUDIO EXPERIENCE
4.

4. DISTRIBUTION:
MICRO CONTENT & STORIES

1.
5COMMUNITY INSIGHTS

5. LISTEN LISTEN LISTEN
KEY COMMENTS

5. APPLY INSIGHTS TO MICRO CONTENT5.

5. APPLY INSIGHTS TO MICRO CONTENT5.

1.
6FACEBOOK MICRO

FACEBOOK MICRO6.

FACEBOOK MICRO6.

FACEBOOK MICRO6.

1.
7INSTAGRAM MICRO

INSTAGRAM MICRO7.

7. INSTAGRAM MICRO

1.
8INSTAGRAM QUOTES

INSTAGRAM QUOTES8.

1.
9TWITTER QUOTES

TWITTER QUOTES9.

1.
10INSTAGRAM STORIES

INSTAGRAM STORIES10.

INSTAGRAM STORIES10.

1.
11SNAPCHAT STORIES

SNAPCHAT STORIES11.

1.
12GIF CONTENT

GIF CONTENT12.

GIF CONTENT12.

1.
13WRITTEN WORD

GV.com
WRITTEN WORD13.

WRITTEN WORD13.
GV.com

WRITTEN WORD13.
GV.com

HERE ARE THE RESULTS ;)

1 KEYNOTE BECAME OVER 30 PIECES
OF CONTENT

RESULTING IN OVER
35 MILLION VIEWS

ACROSS MORE THAN 20 DIFFERENT
SOCIAL PLATFORMS

CONTENT

CONTENT
CONTENT

CONTENT
CONTENT
CONTENT

OH WAIT...

MORE CONTENT!

MORE CONTENT!

THANK YOU FOR YOUR ATTENTION
GV.com

GLOSSARY

GLOSSARY

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The GaryVee Content Model

1. THE GARYVEE CONTENT MODEL

2. 1. THE CONTENT PYRAMID

3. THE CONTENT PYRAMID

4. THE CONTENT PYRAMID

5. THE CONTENT PYRAMID

6. THE CONTENT PYRAMID

7. 1. 1ESTABLISH PILLAR CONTENT

8. 1. ESTABLISH PILLAR CONTENT1.1. ESTABLISH PILLAR CONTENT

9. 1. ESTABLISH PILLAR CONTENT1.

10. 1. 2CREATE MICRO CONTENT

11. 2. CREATE MICRO CONTENT

12. 2. CREATE MICRO CONTENT

13. 5. CREATE MICRO CONTENT2.

14. 1. 3DISTRIBUTE PILLAR & MICRO CONTENT

15. 1. 3DISTRIBUTE PILLAR & MICRO CONTENT

16. DISTRIBUTE PILLAR & MICRO CONTENT3.

17. 3. DISTRIBUTE PILLAR & MICRO CONTENT3.

18. DISTRIBUTE PILLAR & MICRO CONTENT3.

19. DISTRIBUTE PILLAR & MICRO CONTENT3.

20. 1. 4GET COMMUNITY INSIGHTS

21. 1. 4GET COMMUNITY INSIGHTS

22. 4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT KEY COMMENTS

23. KEY COMMENTS 4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

24. KEY COMMENTS 4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

25. 1. 5COMMUNITY DRIVEN MICRO CONTENT

26. 1. 5COMMUNITY DRIVEN MICRO CONTENT

27. 5. COMMUNITY DRIVEN MICRO CONTENT EXAMPLE5.

28. 1. 6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT

29. 1. 6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT

30. DISTRIBUTE SECOND-ROUND OF MICRO CONTENT6. COMMUNITY DRIVEN MICRO CONTENT

31. NOW LET’S SEE HOW THE SAUSAGE GETS MADE IN REAL LIFE

32. 1. NOW ENTERING THE GARYVEE CONTENT MACHINE:

33. 1. 1THE GARYVEE VIDEO EXPERIENCE

34. GV VIDEO EXPERIENCE1.

35. GV VIDEO EXPERIENCE1.

36. GV VIDEO EXPERIENCE1.

37. 1. 2THE GARYVEE AUDIO EXPERIENCE

38. 2. GV AUDIO EXPERIENCE

39. 1. 3FIRST ROUND OF STORIES & MICRO CONTENT

40. FIRST ROUND OF STORIES AND MICRO3.

41. 1. 4DISTRIBUTION

42. DISTRIBUTION: GV VIDEO EXPERIENCE 4.

43. 4. DISTRIBUTION: GV AUDIO EXPERIENCE

44. 4. DISTRIBUTION: GV AUDIO EXPERIENCE

45. DISTRIBUTION: GV AUDIO EXPERIENCE 4.

46. 4. DISTRIBUTION: MICRO CONTENT & STORIES

47. 1. 5COMMUNITY INSIGHTS

48. 5. LISTEN LISTEN LISTEN KEY COMMENTS

49. 5. APPLY INSIGHTS TO MICRO CONTENT5.

50. 5. APPLY INSIGHTS TO MICRO CONTENT5.

51. 1. 6FACEBOOK MICRO

52. FACEBOOK MICRO6.

53. FACEBOOK MICRO6.

54. FACEBOOK MICRO6.

55. 1. 7INSTAGRAM MICRO

56. INSTAGRAM MICRO7.

57. 7. INSTAGRAM MICRO

58. 1. 8INSTAGRAM QUOTES

59. INSTAGRAM QUOTES8.

60. 1. 9TWITTER QUOTES

61. TWITTER QUOTES9.

62. 1. 10INSTAGRAM STORIES

63. INSTAGRAM STORIES10.

64. INSTAGRAM STORIES10.

65. 1. 11SNAPCHAT STORIES

66. SNAPCHAT STORIES11.

67. 1. 12GIF CONTENT

68. GIF CONTENT12.

69. GIF CONTENT12.

70. 1. 13WRITTEN WORD

71. GV.com WRITTEN WORD13.

72. WRITTEN WORD13. GV.com

73. WRITTEN WORD13. GV.com

74. HERE ARE THE RESULTS ;)

75. 1 KEYNOTE BECAME OVER 30 PIECES OF CONTENT

76. RESULTING IN OVER 35 MILLION VIEWS

77. ACROSS MORE THAN 20 DIFFERENT SOCIAL PLATFORMS

79. CONTENT CONTENT

80. CONTENT CONTENT CONTENT

82. MORE CONTENT!

83. MORE CONTENT!

84. THANK YOU FOR YOUR ATTENTION GV.com