SlideShare a Scribd company logo
1 of 86
Download to read offline
THE GARYVEE
CONTENT MODEL
1.
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
1.
1ESTABLISH PILLAR CONTENT
1. ESTABLISH PILLAR CONTENT1.1. ESTABLISH PILLAR CONTENT
1. ESTABLISH PILLAR CONTENT1.
1.
2CREATE MICRO CONTENT
2. CREATE MICRO CONTENT
2. CREATE MICRO CONTENT
5. CREATE MICRO CONTENT2.
1.
3DISTRIBUTE PILLAR & MICRO CONTENT
1.
3DISTRIBUTE PILLAR & MICRO CONTENT
DISTRIBUTE PILLAR & MICRO CONTENT3.
3. DISTRIBUTE PILLAR & MICRO CONTENT3.
DISTRIBUTE PILLAR & MICRO CONTENT3.
DISTRIBUTE PILLAR & MICRO CONTENT3.
1.
4GET COMMUNITY INSIGHTS
1.
4GET COMMUNITY INSIGHTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
KEY COMMENTS
KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
1.
5COMMUNITY DRIVEN MICRO CONTENT
1.
5COMMUNITY DRIVEN MICRO CONTENT
5. COMMUNITY DRIVEN MICRO CONTENT EXAMPLE5.
1.
6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
1.
6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
DISTRIBUTE SECOND-ROUND OF MICRO CONTENT6.
COMMUNITY DRIVEN MICRO CONTENT
NOW LET’S SEE HOW THE SAUSAGE
GETS MADE IN REAL LIFE
1.
NOW ENTERING THE GARYVEE
CONTENT MACHINE:
1.
1THE GARYVEE VIDEO EXPERIENCE
GV VIDEO EXPERIENCE1.
GV VIDEO EXPERIENCE1.
GV VIDEO EXPERIENCE1.
1.
2THE GARYVEE AUDIO EXPERIENCE
2. GV AUDIO EXPERIENCE
1.
3FIRST ROUND OF STORIES &
MICRO CONTENT
FIRST ROUND OF STORIES AND MICRO3.
1.
4DISTRIBUTION
DISTRIBUTION:
GV VIDEO EXPERIENCE
4.
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
DISTRIBUTION:
GV AUDIO EXPERIENCE
4.
4. DISTRIBUTION:
MICRO CONTENT & STORIES
1.
5COMMUNITY INSIGHTS
5. LISTEN LISTEN LISTEN
KEY COMMENTS
5. APPLY INSIGHTS TO MICRO CONTENT5.
5. APPLY INSIGHTS TO MICRO CONTENT5.
1.
6FACEBOOK MICRO
FACEBOOK MICRO6.
FACEBOOK MICRO6.
FACEBOOK MICRO6.
1.
7INSTAGRAM MICRO
INSTAGRAM MICRO7.
7. INSTAGRAM MICRO
1.
8INSTAGRAM QUOTES
INSTAGRAM QUOTES8.
1.
9TWITTER QUOTES
TWITTER QUOTES9.
1.
10INSTAGRAM STORIES
INSTAGRAM STORIES10.
INSTAGRAM STORIES10.
1.
11SNAPCHAT STORIES
SNAPCHAT STORIES11.
1.
12GIF CONTENT
GIF CONTENT12.
GIF CONTENT12.
1.
13WRITTEN WORD
GV.com
WRITTEN WORD13.
WRITTEN WORD13.
GV.com
WRITTEN WORD13.
GV.com
HERE ARE THE RESULTS ;)
1 KEYNOTE BECAME OVER 30 PIECES
OF CONTENT
RESULTING IN OVER
35 MILLION VIEWS
ACROSS MORE THAN 20 DIFFERENT
SOCIAL PLATFORMS
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
OH WAIT...
MORE CONTENT!
MORE CONTENT!
THANK YOU FOR YOUR ATTENTION
GV.com
GLOSSARY
GLOSSARY

More Related Content

What's hot

10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your PresentationStinson
 
Go Big on Community Management!
Go Big on Community Management!Go Big on Community Management!
Go Big on Community Management!Gary Vaynerchuk
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Five Apps You Should Download Today
Five Apps You Should Download TodayFive Apps You Should Download Today
Five Apps You Should Download TodayGary Vaynerchuk
 
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Drift
 
The Rise of Social Media Video Marketing
The Rise of Social Media Video MarketingThe Rise of Social Media Video Marketing
The Rise of Social Media Video MarketingGary Vaynerchuk
 
Lead Generation Framework
Lead Generation FrameworkLead Generation Framework
Lead Generation FrameworkDemand Metric
 
The Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterThe Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterGary Vaynerchuk
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
 
Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Falcon.io
 
6 Step Content Strategy
6 Step Content Strategy6 Step Content Strategy
6 Step Content StrategyZeeland Family
 
Open Source Creativity
Open Source CreativityOpen Source Creativity
Open Source CreativitySara Cannon
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
 
Inspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To ActionInspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
 
Keynote SEO for StartUps from Kristof Tomasz.pptx
Keynote SEO for StartUps from Kristof Tomasz.pptxKeynote SEO for StartUps from Kristof Tomasz.pptx
Keynote SEO for StartUps from Kristof Tomasz.pptxEuropean Innovation Academy
 
Top 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial AdvisorsTop 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial AdvisorsFinworx
 
Inbound Marketing: A Love Story
Inbound Marketing: A Love StoryInbound Marketing: A Love Story
Inbound Marketing: A Love StoryHubSpot
 
Digital Marketing Trends and Must-Have Solutions for 2023
Digital Marketing Trends and Must-Have Solutions for 2023 Digital Marketing Trends and Must-Have Solutions for 2023
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
 

What's hot (20)

10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation
 
Go Big on Community Management!
Go Big on Community Management!Go Big on Community Management!
Go Big on Community Management!
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Five Apps You Should Download Today
Five Apps You Should Download TodayFive Apps You Should Download Today
Five Apps You Should Download Today
 
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
 
The Rise of Social Media Video Marketing
The Rise of Social Media Video MarketingThe Rise of Social Media Video Marketing
The Rise of Social Media Video Marketing
 
Lead Generation Framework
Lead Generation FrameworkLead Generation Framework
Lead Generation Framework
 
The Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterThe Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on Twitter
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022
 
6 Step Content Strategy
6 Step Content Strategy6 Step Content Strategy
6 Step Content Strategy
 
How to Rock SXSW
How to Rock SXSWHow to Rock SXSW
How to Rock SXSW
 
Open Source Creativity
Open Source CreativityOpen Source Creativity
Open Source Creativity
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
 
Inspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To ActionInspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To Action
 
Keynote SEO for StartUps from Kristof Tomasz.pptx
Keynote SEO for StartUps from Kristof Tomasz.pptxKeynote SEO for StartUps from Kristof Tomasz.pptx
Keynote SEO for StartUps from Kristof Tomasz.pptx
 
Top 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial AdvisorsTop 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial Advisors
 
Inbound Marketing: A Love Story
Inbound Marketing: A Love StoryInbound Marketing: A Love Story
Inbound Marketing: A Love Story
 
Digital Marketing Trends and Must-Have Solutions for 2023
Digital Marketing Trends and Must-Have Solutions for 2023 Digital Marketing Trends and Must-Have Solutions for 2023
Digital Marketing Trends and Must-Have Solutions for 2023
 

The GaryVee Content Model