This slide explains the importance of Online Presence for Dentist/Cosmetic Dentist. It clearly shows How Online Presence helps to increase their business easily and efficiently.

1. Intelligent Online Marketing
Local Digital Advertising for Dental Practitioners
Presented by:
VBA Technologies
http://www.vbatechnologies.com

2. • Practices are not using online effectively
– Often a Stale Online Message
– Digital User Interaction is Low
– Poor Local Search Visibility
– Sporadic Lead Generation
– Expensive Cadillac Marketing Programs
– Improper Scaling for Practice Model
– Old Methods Lost in the Noise
The root cause for these problems rests
with the tools chosen for the task at hand.

3. • Use online effectively:
1) Build a Local Customer Following Online
2) Create “Pre-Visit Digital Personal Relationships”
3) Be Found when Local “Buyers” Search
1) Before the need
2) During the need
4) Leverage Positive Reviews
5) Unify the Marketing Message Across Platforms
6) Steer Campaigns “By the Numbers”
7) Deploy Results-Only Strategy

4. • The Right Message for the Right Patient
– Unique to Practice / Model
• Use existing patient roster as a profiling tool
– Age / Occupation / Interests
– Record Key Indicators
– Discover Like-Audiences Online
– Commonalities
• Patients want;
– A dentist who cares
– To trust you are doing for “them,” and not “you.”
– Triggers
• Immediate Pain
• Preparation
• Responsibility

5. • Every practice should have a useful site
– About & Philosophy
– Services / Specialty
– Map & Directions
– Contact Form
• Appointment Request Form
– Patient Testimonials (Text & Video)
– Mobile Version
– Blog or Original Articles

6. • Some Segments to Target
– The average consumer waits until a toothache
before finding a dentist
• Be unique, and active in discussions;
• Compete through local trigger keywords
– Professionals seeking a dental practice for self
or family upon receiving dental benefits
• Stay top of mind, and have presence in similar
markets
– Dissatisfied patients from other practices
seeking an immediate replacement
• Compete for Trigger Keywords
– Referrals
• Enable easy referrals and testimony review

7. • Social Media
– Facebook Offers the Relationship Opportunity
• Near Real Time Interaction
• Significant Local Reach Ability
– Requires the Most Attention
• Weekly / Daily Updates
• Relatable and Meaningful Offers
• Some questions require expert advice
• Promotional Support
– Content Suggestions
• Checkup Reminders
• Health Facts
• Featured Staff

8. • Google Places
– Offers the Greatest Local Search Opportunity
• Site visitors locate your business profile, which is
matched based on their search text and location
• Significant for Local Reach
– Local buyers actively seeking services
– Requires
• Write Up & Base Content
• Three Video Testimonials
• Feedback from Customers

9. • Paid Search Engine Optimization
– Target the keywords used by local consumers;
• Searching for a new practice
• Looking for pain relief or cosmetics
• Regular care reminders
– Campaign Goals
• Run for one to three months+
• Local position page 1, upper page placement
• Support Facebook and website
• Place visitors into funnel to receive consultation or
related info/products.

10. • Strategy Summary
– Personal Branding & Relationships
– LCE Marketing Vehicles & Requirements
– Factors for Differentiating Your Business
You can personally deploy this strategy
in less than 4 weeks… however;

11. CORE PRODUCTS
• Facebook Fan Page $399
Turn Key – Page Setup
Solutions – 6 Week Content Guide
VBA Technologies
• Google Places $249
will deploy and
steward your – Account Setup
marketing campaign – Profile Optimization
with tangible results
as the primary goal. • Search Engine Optimization (3 Keywords) $550
– Priced per Keyword per Month Addl
Our competitive rates – Page One Position for multi-weeks
are sure to please the
bottom line.
• Triple Play Bundle $997
– Receive all three core products
Base hourly rate is
$125 per hour. Monthly Management (Optional)
Paid Advertisement Management 20% Ad Budget
Website Support $147
Phone/Email Tech Support $249
Copywriting $Project
Review Stewardship $197

12. • A Premier Marketing Partner
– Mohamed Buhari
– VBA Technologies
– Skype: vbatechnologies
– +91-99407 60692
– buhari@vbatechnologies.com
– http://www.vbatechnologies.com