Within the overall healthcare industry, home healthcare represents a small, but exciting opportunity that will grow immensely in the years ahead. The key drivers for the home healthcare industry include the increasing prevalence of chronic diseases, favorable demographics, increasing disposable incomes, and quest for better preventive care. The global home healthcare market is expected to reach USD 368B by 2020 at a CAGR of 8.0% during the forecast period. The home healthcare market in India is fragmented and comprises of some exciting start-ups; hospitals that have entered the segment; hospitals that have aligned with home healthcare providers; large MNCs and VC-backed firms. The Indian home healthcare market is expected to reach USD 6.2B by 2020 at a CAGR of 18.0% during the forecast period. Indian home healthcare companies are focused on elderly care; rehabilitation; diabetes management. There is a clear focus on innovation, and companies are looking to bank on wearable medical devices that can record patient data in real time and can trigger alerts in the system for quick and pre-emptive action. The CMR IMG report will help readers to get the big picture on the Indian Home Healthcare Sector. Readers will be able to understand current demand and supply drivers in the home healthcare market, and the major market drivers, restraints, opportunities, and challenges facing this sector. The report segments the home healthcare market based on devices and services. Key market players include Portea Medical; Unique Home Healthcare; India Home Healthcare; Nightingales; Homital; Pramaticare; Max Home Healthcare.

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HOME
HEALTHCARE

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The
Healthcare
Context
An
aging
popula3on.
The
increasing
prevalence
of
chronic
diseases.
The
need
for
be>er
quality
post-­‐opera3ve
and
primary
care.
By
2050,
one
in
five
Indians
>60
age.
51%
of
all
old-­‐age
deaths
in
India.
addi3onal
beds
over
the
next
5-­‐6
years
600,000
-­‐
700,000

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Home
Healthcare
Hospitals
Clinics
Doctors
EMS
Pharmacy
Pa3ents
Home
Healthcare
Changing
demographics
Key
Drivers
–
Home
Healthcare
Increasing
disposable
incomes
Quest
for
be>er
and
constant
quality
care

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Hospitals
Vs
Home
Healthcare
The
profitability
of
hospitals
=
average
revenue
derived
from
the
average
stay
of
a
pa8ent.
It
is
a
high
margins
model.
H o m e
h e a l t h c a r e
r e q u i r e s
s p e c i a l
competencies
for
managing
last-­‐mile
logis8cs
and
the
remote
health
workers.
Home
health
care
is
a
volume
model.

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Home
Healthcare
Devices
Therapeu3cs
home
healthcare
devices
Medical
supplies
Mobility
Assist
Health
Monitoring
devices
Health
Diagnos3c
devices
Market
Segmentation:
By
Devices

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Home
Healthcare
Services
Infusion
Therapy
Respiratory
Therapy
Rehabilita3on
Telehealth
and
Telemedicine
Market
Segmentation:
By
Services
Unskilled
Home
Healthcare
Services

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Global
Market
Forecast
[Source:
CMR
Analysis
and
Industry
Es8mates]
2016
270
315
368
2018
2020
[In
US
$/Billion]
8%

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India:
The
Big
Picture
Indian
Corporate
Houses
Startups
MNCs
Healthcare
Providers
Home
Healthcare
Ecosystem
in
India
VCs
Revenue
streams
include
both
annual
or
monthly
subscrip8on
fees
and
a
per-­‐interac8on
fee.
Increased
accountability
and
standards
could
encourage
insurance
companies
to
cover
home
healthcare
costs.
Technology
is
all
pervasive
in
a
home
healthcare
set-­‐up,
for
it
to
be
successful
and
profitable.

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Types
of
Players
Hospitals
with
in-­‐house
home
healthcare
division
Hospitals
working
with
home
healthcare
partners
Private
home
healthcare
partners

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Physiotherapy
Rehabilita3on
Services
in
Demand
in
India
Diabetes
Management
Elderly
Care
Home
healthcare
has
the
poten8al
to
replace
upto
65%
of
unnecessary
hospital
visits
in
India,
and
costs
upto
<20%
incurred
on
hospital
costs.
Future
service
areas
include:
Dialysis
Children
with
special
needs
Chemotherapy

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Companies
offering
home
healthcare
services
are
also
evalua8ng
wearable
medical
devices.
They
plan
to
offer
them
as
part
of
their
service
or
work
with
manufacturers
to
define
care
protocol
standards.
These
devices
can
record
pa8ent
data
in
real
8me
and
can
trigger
alerts
in
the
system
for
quick
and
pre-­‐emp8ve
ac8ons.
Move
towards
Wearables

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N E W
D E L H I
Portea
Medical
Homital
Prama3care
Medcareathome
K O L K A T A
Portea
Medical
Rising
Care
H Y D E R A B A D
Portea
Medical
Nigh3ngales
Yellow
Home
Care
C H E N N A I
Portea
Medical
Unique
Home
Healthcare
India
Home
Healthcare
M U M B A I
Portea
Medical
Nigh3ngales
BHN
Healthcare
B E N G A L U R U
Portea
Medical
Nigh3ngales
India
Home
Healthcare
Health
Heal
Major
Players:
By
City

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Healthcare
US
$
100B
Home
Healthcare
US
$
3.2B
India:
Market
Size
[Source:
CMR
Analysis
and
Industry
Es8mates]

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India
Market
Forecast
[Source:
CMR
Analysis
and
Industry
Es8mates]
2016
3.20
4.46
6.21
2018
2020
[In
US
$/Billion]
18%
*Home
healthcare
forecast
includes
both
devices
and
services.

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Finding
the
right
staff
with
skills
and
care
aZtude.
The
business
has
to
clearly
differen8ate
itself
from
the
generic
maid
or
live-­‐in
agencies
that
exist
both
online
and
offline.
The
home
healthcare
model
is
en8rely
self-­‐pay.
As
such,
the
business
needs
to
dis8nguish
itself
from
compe88on
on
the
basis
of
service
and
care
op8on.
Key
Challenges
Accountability
is
a
big
challenge,
as
the
line
of
sight
from
management
to
the
staff
deployed
in
the
home
is
not
clear.
Lack
of
clear
regula8on
can
make
risk
difficult
to
quan8fy
by
leaving
much
of
what
home
healthcare
needs
to
do
defined
as
gray
areas.

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