I have taken on a new and challenging project with a start-up company in Mexico. My task is to help the company infiltrate the U.S. market with their flagship product Callpicker, which won the 2010 ProMéxico Award for Innovation. I\\’m very excited to help out with this task as the creators of the service are genuine and their product provides an amazing business-angled twist on services such as Skype or Google Voice. We are currently working on a marketing plan and are looking for suggestions. Any thoughts on the best industries for the product? Or even potential businesses that would be interested in the product? Should we focus on mass-email marketing or marketing to targeted businesses? Really any thoughts or suggestions from an outside perspective are welcome. Thanks in advance! Muchas Gracias.

1. globalization- the EASY way The Virtual Office Communications System Designed to Create and Retain DedicatedCustomers Developedby

2. Created by a group of professional computer engineers, Digitum is a Mexico-based enterprise whose purpose is to offer the technological advantages of the latest generation to ambitious companies across the globe. Mission “To identify opportunities to efficiently and effectively develop and commercialize self-sustaining, value-generating, and highly differentiated technological assets.”

3. Description Callpicker® is a technologicalcommunicationsdevicedesignedtoassistyourcompany in acquiring and retainingcustomers. Callpicker® willallowyourcompanytovastlyimprovethe quality of attentionitbringstoitsclientele.

4. Howit Works We’llassignyourbusiness a unique local phonenumberforall of theprimarycities of theworld in whichyourclients are located… Cities in: Russia Hong Kong Argentina Korea Chile France Australia Israel Mexico South Africa And more… In short, whereveryourclients can befound!

5. Howit Works International clientele dial a domesticnumber 1 Calls are answered at XYZ Company headquarters/plant locations 2 Reports + Graphics 3 International Toll-Free Numbers XYZ Company

6. HowIt Works 1 Sales Thankyouforcalling… 2 CustomerService 104 John Thecustomercallsyourcustomerservice/sales department as ifitwere a domestic line… …and isgreetedby a digital receptionist Thecustomerchoosesanoption Thereceptionistselectshowtoanswerthecall 100% of allansweredcalls are recorded

7. CallReporting CustomerService Rating CallResults (Answeredv.s.Missed) CallReceptionType (LAN Line, Skype, etc.) Filtering Tools Recordings of allansweredcalls Percentage of missedcalls (bydepartment) DialedNumber Caller ID Date & Hour

9. Statistics of IncomingCallsby City/State

10. Frequency of MissedCallsbyDay/Hour

11. CustomerServiceQuality Ratings

13. Answercallsregardless of yourlocation

14. Immediatenotification of missedcallsvia e-mail

15. Monitor thequality of serviceprovidedbyyouroperators

16. AutomatedcustomersatisfactionsurveyServeyourcustomersbetter

20. Companiesalreadyusing Callpicker

21. Eric Carr Director of International Sales, North America eric@digitum.com.mx Virginia Brown Head of Marketing, North America virginia@digitum.com.mx www.digitum.mx info@digitum.mx