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I have taken on a new and challenging project with a start-up company in Mexico. My task is to help the company infiltrate the U.S. market with their flagship product Callpicker, which won the 2010 ProMéxico Award for Innovation. I\\’m very excited to help out with this task as the creators of the service are genuine and their product provides an amazing business-angled twist on services such as Skype or Google Voice. We are currently working on a marketing plan and are looking for suggestions.
Any thoughts on the best industries for the product? Or even potential businesses that would be interested in the product? Should we focus on mass-email marketing or marketing to targeted businesses? Really any thoughts or suggestions from an outside perspective are welcome.
Thanks in advance! Muchas Gracias.
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