Growth in the MCU market is driven by the proliferation of embedded devices and an expanding range of vertical markets that are addressed by microcontrollers. New areas of development include capacitive touch sensing, lighting, building automation and smart metering, among others. The once general MCU no longer has the sophistication to address the requirements of the technology that is now coming to market. To meet this new need, a new tier of MCU has come to market that is defined as ultra-low-power.

1. Embedded Hardware & Systems Practice
Webcast
MCUs: Ultra-Low-Power is the Contest
May 2012
By: Jonathan Hastings – Analyst
With: Chris Rommel – Vice President
© 2012 VDC Research Webcast
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2. Recording Available
A full audio recording is available for download at:
http://vdcresearch.com/market_research/embedded_hardware/freeresearch.aspx
© 2012 VDC Research Webcast
Embedded Hardware & Systems
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4. Our Core Coverage Areas
AutoID & Transaction Automation Embedded Hardware & Systems
Embedded Software & Tools Mobile & Wireless
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6. Today’s Speaker
Jonathan Hastings
Analyst
Prior to joining VDC, Jonathan worked several years in aerospace, including an engineer
position at General Electric Aviation. During that time, he developed knowledge in stress
analysis, aerospace design, Six Sigma, and project management. Jonathan holds a BS in
Mechanical Engineering from Brown University in Providence, RI. He has completed
additional coursework in economics, biology and legal studies. Jonathan previously
worked at VDC in the Industrial Automation practice conducting studies on surge
protection and chart recorder technologies.
For complimentary insights and marketing data:
http://blog.vdcresearch.com/embedded_hw/
© 2012 VDC Research Webcast
Embedded Hardware & Systems
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7. Today’s Agenda
MCU Market Sizing
Trends in Bit Count
Go-To Market Channels
Green Technology
MCU Vendors
© 2012 VDC Research Webcast
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8. MCU Market Sizing
The MCU market is expected to grow with a CAGR of 8.5% from 2011-2016
MCU Total Global Market Revenue MCUs are becoming more specialized
(US Dollars in Millions)
The MCU market has a number of growing
application segments
Low power devices are creating new
opportunities for MCUs
2011 2012 2013 2014 2015 2016
© 2012 VDC Research Webcast
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9. Trends in Bit Count
The 32-bit market has surpassed the 8-bit market
Bit Count in Embedded MCUs, 2011 The 32-bit market is expanding into the low
(Percentage of total dollar volume shipments)
power tier
0.3%
32-bit is now competitive with 8-bit products
37.2%
34.8%
27.7%
4-Bit 8-Bit 16-Bit 32-Bit
© 2012 VDC Research Webcast
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10. Go-To Market Channels
Distributors and OEMs are the primary Go-To Market distribution channels
MCU Distribution Channels, 2011 MCU vendors are increasingly reliant on
(Percentage of total dollar shipments)
distributors
45.1% However, direct relationships provide a number
Distributors
of advantages
44.5% Regional channel trends exist
Direct to OEMs
4.3%
ECMs/ODMs
2.7%
Direct to System Integrators
2.2%
VARs
0.7%
End-Users
0.7%
Merchant Embedded
Board/System Vendors
0% 10% 20% 30% 40% 50%
© 2012 VDC Research Webcast
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11. Green Technology
Reported shift towards green technology projects
Embedded MCU Respondents Reporting Governments are focusing more attention on
Working on Green Energy Projects green technologies
(Percentage of total responses)
Large opportunities exist due to legacy
infrastructure
Regional variation exists due to a lack of
standardization
25%
Green/renewable energy power
conversion
(biomass, solar, wind, etc.) 20%
0% 10%20%30%
2013 2012
© 2012 VDC Research Webcast
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12. MCU Vendors
Diverse vendors address the MCU market
MCU Supplier Used by Renesas continues to lead the MCU market
Respondent’s Company
(Percentage of total responses) Texas Instruments is expanding its MCU
portfolio into ultra-low-power and safety device
27%
classes
Texas Instruments Freescale strives for ultra-low-power
26%
Renesas leadership
19%
Freescale Atmel innovates in touch screen technology
18%
Analog Devices
17% Tools and software provide differentiation
Atmel
16%
Toshiba
16%
Microchip
15%
ST Microelectronics
12%
Infineon
11%
Cypress
9%
NXP
4%
Other
0% 5% 10% 15% 20% 25% 30%
© 2012 VDC Research Webcast
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13. 2012 Research Programs
New in 2012 – Voice of the Customer
Voice of the Customer: Security & The Internet of Things
Formulate & Implement a Best-in-Class Security Strategy
o Quarterly Report 1: Device Manufacturers & OEMs’ Security Technology Adoption Trends, Budgets & Buying
o Quarterly Report 2: Consumer Preferences & Perceptions Analysis
o Quarterly Report 3: Internet of Things: Security Considerations for Enterprise IT & ISPs
o Quarterly Report 4: Vendor Spotlights
Voice of the Customer: Rich Media & Big Data in Embedded Systems
Identify Emerging Opportunities From the Next Generation of Embedded Systems
o Quarterly Report 1: Rich Media & Data Content – Trends, Drivers and Solutions
o Quarterly Report 2: Cloud Services & Analytics Business Opportunities
o Quarterly Report 3:OEM Budgets and Spending
o Quarterly Report 4: Vendor Spotlights
© 2012 VDC Research Webcast
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14. 2012 Research Programs (cont’d)
Diverse technology coverage with expert analysis
Strategic Insights 2012: Embedded Hardware & Systems
Opportunities & Forecasts Through 2016
o Track 1: Fast Forward: Insight for Leaders
o Track 2: Embedded Processing Technologies
o Track 3: Embedded COTS Systems
o Track 4: Emerging Technologies & Critical Trends
© 2012 VDC Research Webcast
Embedded Hardware & Systems
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15. Thank You for Attending this VDC Webcast
For more information please contact:
info@vdcresearch.com | 508.653.9000 x112
Chris Rommel – Vice President
Eric Gulliksen – Senior Analyst
David Laing – Senior Analyst
Jonathan Hastings – Analyst
For complimentary insights and marketing data:
http://blog.vdcresearch.com/embedded_hw/
© 2012 VDC Research Webcast
Embedded Hardware & Systems
vdcresearch.com