During this QuickCast, VDC’s Drew Nathanson will discuss the current and future state of the RFID hardware market and the factors leading to the market’s high-growth forecast.

1. What’s Driving Growth in the RFID Hardware Market? MAY 2011 QUICKCAST Drew Nathanson–Director

2. Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/autoid/freeresearch.aspx

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4. Our Core Coverage Areas Embedded Hardware& Systems Mobile & Wireless AutoID & TransactionAutomation Industrial Automation& Control Embedded Software & Tools Emerging Technologies

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6. Today’s Speaker Drew Nathanson Practice Director – AutoID Drew has more than 15 years experience in industrial enterprise program management, general management, strategy consulting, and business development. At VDC, Drew is responsible for the firm’s AutoID and Transaction Automation Practice, delivering syndicated and proprietary research covering major AIDC, RFID, NFC, and Retail Automation markets. Prior to joining VDC, Drew launched and served as Principal of Blue Flame, a management consulting firm focusing on the advanced materials and sciences industry and their related tech markets. Drew began his career with Integrated Separation Systems as a production manager for high volume automated PAGE Gel manufacturing and analysis. At Boston Optical Fiber, Drew managed all product design, development, production, PR and marketing activities for Plastic Optical Fiber and associated product lines. Drew is a graduate of Clark University (BS, biology and chemistry) and Northeastern University (MBA, concentration in high-tech). –

7. Overview of Global RFID Hardware Market Regional Perspective Product Segmentations RFID Hardware by Frequency

8. RFID Becoming More Core & Deeply Integrated Primary Trends Driving Growth: Broader Adoption Scale Deeper Integration Convergence Simplified Evaluation & Justification Decreased Piloting/Time to Deployment

9. Applications Driving Worldwide Growth Top Apps Driving Growth in All Regions: Supply Chain Management Contactless Payment e-ID & Security Asset Tracking Key Apps by Region: Tagging for ILT apps in Americas (i.e.: retail) expected to shift from store to DC to manufacturer = growth in APAC Ticketing and contactless payment apps in EMEA and APAC Watch for any impact the adoption NFC devices will have Government-backed, country-level projects using AVI and EVR apps expected to impact longer term growth in EMEA and APAC

10. Tag-to-Reader Ratios Will Become More Disparate Growth Driven by Scale, Solution Expansion and App Development Why the Increase in Tag Volumes? Deployments scaling, more items tagged Increased use of consumable-tag Continued price erosion Improved alignment with app requirements Enhanced form factor and in-field performance Reader Highlights: Growth in established and emerging apps – particularly mobile devices Volumes will not increase in the same manner as tags Embedded Tags & Readers More Prominent Over Next 3-5 Years

11. Passive HF and EPC UHF Penetrating Traditional LF, UHF and MW Markets Frequency Highlights: Moderate growth for UHF and MW HF taking continuing to take share from LF apps ~ 50% of EPC activity is retail-based Other EPC activity is mix of emerging apps such as: AVI/EVR Asset Tracking Shop-floor Automation Supply Chain Management Authentication Tool & Rental Item Tracking

12. Thank You for Attending this VDC QuickCast For more information please contact: Drew Nathanson – Director andrewn@vdcresearch.com| 508.653.9000x148 Sherrie Nankin – Account Directorsnankin@vdcresearch.com|508.653.9000x119 Christopher Rezendes – Executive Vice Presidentcjr@vdcresearch.com|508.653.9000x120