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Using Twitter & a Collaborative Research Platform in Rural Areas

This presentation was held during the Social Media in Rural Areas workshop, organised by the Vasco da Gama Movement and EURIPA in the WONCA World Congress 2013 in Prague.
The presentation is an introduction to Twitter and to an online collaborative platform for research projects.

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Using Twitter & a Collaborative Research Platform in Rural Areas

  1. 1. USING SOCIAL MEDIA IN RURAL AREAS HARRIS LYGIDAKIS @lygidakis it.linkedin.com/in/lygidakis
  2. 2. Our actions, or endeavors, are centrifugal in nature. Our efforts extend from the center, which is us, and are meant for a global audience thirsty for healthcare knowledge, to learn from our experience, and to have a better understanding of their healthcare related issue. CENTRIFUGALVS. CENTRIPETAL HOWARD J. LUKS “
  3. 3. Social Media Highway Code
  4. 4. Social Media Highway Code
  5. 5. Social Media Highway Code
  6. 6. Social Media Highway Code
  7. 7. Mayo Clinic: A 12-Word Social Media Policy Don’t Lie, Don’t Pry Don’t Cheat, Can’t Delete Don’t Steal, Don’t Reveal
  8. 8. How is it possible that such a short medium can have an impact on medical, scientific, research and academic circles and what can be said in 140 characters that may interest them?
  9. 9. Thousands of HCPs, academics and researchers of any level and experience useTwitter each day!
  10. 10. Twitter A micro-blogging service that enables users to send small public messages (tweets). It’s largely an open platform. Tweets are limited to 140 characters and they can include photos, videos and links. To start usingTwitter, you need only 10 minutes!
  11. 11. ConfigureTwitter on mobile
  12. 12. TheTwitter app
  13. 13. The magic share button
  14. 14. Twitter integration
  15. 15. Share anything!
  16. 16. The magic share button
  17. 17. Twitter integration
  18. 18. Share anything!
  19. 19. Find your Audience & Interact Follow users Retweet & Comment Reply openly to others Mention them Send a private Direct Message
  20. 20. Good Practices 2.0 = Content + Engagement Be precise, concise and persistent. Choose one topic and follow that path.
  21. 21. Noise vs. Signal: Hashtags They help categorize the tweets. It’s like following a thematic channel with tweets. If you search for a hashtag (for instance, #diabetes, #obesity, #primarycare), the result is a list of all the tweets that include this hashtag, even those from users you don’t follow.
  22. 22. Hashtags onTwitter
  23. 23. Hashtags onTwitter
  24. 24. Hashtags onTwitter
  25. 25. Does that look complicated or cluttered to you?
  26. 26. Hashtags on Flipboard
  27. 27. Healthcare Hashatags http://www.symplur.com/healthcare-hashtag
  28. 28. Analytics
  29. 29. Symplur Analytics
  30. 30. Symplur Analytics
  31. 31. Hashtags Let’s take them a step further
  32. 32. Hashtags: Communities #phdchat #traumaresearch #BCSM / #BCCEU #rheum #eldercarechat #hcsm / #hcsmanz / #hcsmeu / #hcsmca #ruralmh #Mdchat #CHC
  33. 33. Hashtags: Communities
  34. 34. Tweet ChatTranscript http://www.symplur.com
  35. 35. PHTwitJC http://phtwitjc.wordpress.com
  36. 36. Impact Factor: A New Generation Twimpact factor (TWIF): Number of mentionings in tweets (tweetations) within first 7 days after article publication. Twindex7: Rank percentile of this article when its twimpact factor is compared to 19 previously published articles. Eysenbach G: “Highly tweeted articles were 11 times more likely to be highly cited.”
  37. 37. http://www.jmir.org
  38. 38. An online platform for collaborative research projects
  39. 39. coordination & engagement healthcare babel data inconsistency different sources, rural & isolated IMAGINETHE CHALLENGE: COLLABORATIVE RESEARCH
  40. 40. HOW MIGHT WE …? HMW make research multi-ethnic? HMW enable coordination & engagement? HMW involve patients?
  41. 41. We are developing an online platform, specific for biomedical research studies, which enables a holistic approach for the development and coordination of projects, and the collaboration among the stakeholders.
  42. 42. DESIGN QUESTIONNAIRES
  43. 43. THEN SET UP STUDIES
  44. 44. MANAGE SUBJECTS & CASES
  45. 45. WORK OFFLINE
  46. 46. But how can patients be involved?
  47. 47. The Opportunity: Work with Patient Associations
  48. 48. THE PUBLIC CAMPAIGN
  49. 49. THE TAILORED INSTALLATION
  50. 50. THE QUESTIONNAIRE
  51. 51. REPORT SCHEMAS
  52. 52. specific for healthcare patient involvement participation cloud
  53. 53. RESEARCH REVOLUTION Optimize participation Crowdsourcing Select their interest
  54. 54. By providing tools to patient associations in their bottom-up approach of carrying out research projects, their advocacy role will be enhanced and their members will be empowered to participate more actively.
  55. 55. Research quality can be improved when patients partner with researchers and policy makers in setting up projects with common objectives.
  56. 56. Patients are (re)positioned at the center of healthcare and their involvement in decision-making becomes the cornerstone of the new era of medicine and research.
  • isiptan

    May. 23, 2014

This presentation was held during the Social Media in Rural Areas workshop, organised by the Vasco da Gama Movement and EURIPA in the WONCA World Congress 2013 in Prague. The presentation is an introduction to Twitter and to an online collaborative platform for research projects.

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