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Online Community Strategy Roadmap (Updated 2015)

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Leader Networks
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This slide outlines the major milestones and risks for building a branded online community.

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1 of 1
® Planning Phase - Strategic • Business plan • Audience research & profiling • Benchmarking • Identify value drivers Planning Risks • Incorrect ROI assumptions • Target audience needs & business goals misaligned • Competitive overlap • Brand confusion Launch Phase - Operational • Design platform features & functionality • Develop onboarding and retention plans • Content co-planning • Developing scalable best practices Operational Risks • Technology delivery failure • Poor audience outreach response • Content planning delays • Insufficient user engagement resources Growth Phase • Develop multi-tack member journeys • Extend operational alignment to community outcomes • Refine governance and metrics Ongoing Risks • Inadequate customer support • Audience fragmentation • Weak community leadership • Missing performance metrics Milestones Risks Online Community Strategy Milestones & Risks

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Online Community Strategy Roadmap (Updated 2015)

  • 1. ® Planning Phase - Strategic • Business plan • Audience research & profiling • Benchmarking • Identify value drivers Planning Risks • Incorrect ROI assumptions • Target audience needs & business goals misaligned • Competitive overlap • Brand confusion Launch Phase - Operational • Design platform features & functionality • Develop onboarding and retention plans • Content co-planning • Developing scalable best practices Operational Risks • Technology delivery failure • Poor audience outreach response • Content planning delays • Insufficient user engagement resources Growth Phase • Develop multi-tack member journeys • Extend operational alignment to community outcomes • Refine governance and metrics Ongoing Risks • Inadequate customer support • Audience fragmentation • Weak community leadership • Missing performance metrics Milestones Risks Online Community Strategy Milestones & Risks