6 eCommerce CRO Hacks That Work
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It’s time to try something new, a sure-fire way to drive more engagement and conversions from your customers. Watch our 25-minute webinar to see which eCommerce CRO Hacks helped 365 Tickets achieve a five-fold increase in revenue. Watch the full webinar here: http://wi.st/2gh14MN
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6 eCommerce CRO Hacks That Work
- 1. 1
- 2. 2 Meet Your Experts Teresa Holden Vice President, Marketing Communications Phillip Grotto Senior Account Manager
- 3. 3 Agenda The 365Tickets Challenge 6 eCommerce Hacks Q&A
- 4. 4 poor customer conversion rate Trying to increase sales simply by driving more traffic to a website with a is like trying to keep a leaky bucket full by adding more water instead of plugging the holes. -Bryan Eisenberg, Author Call to Action
- 5. 5 365 Tickets USA Background The Challenge • Online Ticket seller • One-stop shop for tickets to more than 1,000 global attractions • Always offers competitive pricing • High cart page abandonment rates • Highly seasonal business • Low average order values
- 6. 6 eCommerce Hack #1 • Messaging • Fear of Missing Out(FOMO) • Display amount left in stock • Prioritize your messages • Color • Red • Green • Orange Instill a sense of urgency!
- 7. 7 eCommerce Hack #2 Use the customer information you already have USA > New York > New York City > Sight Seeing Cruises> • Onsite behavior reveals customer intent • Examples: Search history; locations; products; average order value Visitor Onsite Search History = Recommended Products
- 8. 8 eCommerce Hack #3 Target your ideal customers using criteria filters US location Browsed via mobile phone Returning customer $100 order value First-time customer $50 order value Great Britain location Browsed via desktop 5% discount offer No offer $100 order value
- 9. 9 0 20 40 60 80 100 Email #1 Email #2 Chart Title eCommerce Hack #4 12% ConversionRateIncrease Send more than one post-abandonment email Email Cascade Conversion ncrease
- 10. 10 eCommerce Hack #5 Ve data shows emails with subject lines between 1 – 15 characters receive the most opens Aim for subject lines with <20 characters
- 11. 11 eCommerce Hack #6 Use your customer’s social networks to find new customers 22%
- 12. 12 Results 21% 17% EmailOnsite Engagement Total Revenue % Uplift Average Engagement Rate Average Conversion Rate 5X 51% 12% 35% Average Open Rate Average Click-through Rate Average Conversion Rate Social Sharing 11% 28% Average Engagement Rate Average Conversion Rate
- 13. 13 eCommerce Hacks Round-up 1. Instill a sense of urgency! 2. Use the customer information you already have 3. Identify your best targets with criteria filters 4. Send more than one post-abandonment email 5. Keep your email subject lines brief; aim for <20 characters 6. Use converted customer’s social networks to find new customers
- 14. 14 Thank you! Join us December 14th at 1 p.m. EST for our next webinar: Stop the Pop-ups: How Not to Annoy Your Prospects Questions? Contact us at marketingUS@veinteractive.com
Editor's Notes
- Poll
- Teresa – first time marketing for eCommerce site, learning curve about conversions, importance of working conversion rate optimizations experts, consolidate abandoment issues
- Teresa – volume of purchase important
- Teresa – priority to increase basket size
- Teresa – concerned about too much emails, made her feel better about trying it was that it was an automatic system, testing very important, flexible Poll – How much does sending a second email increase conversions? .03% 4% 12% 59% Remember that sending more than one email means your initial one doesn’t need to contain a discount — allowing you to regain customers without hurting your margins. Feel free to include the discount in the second and third email.
- Poll: How much impact will social sharing have on conversions? 2% uplift 12% uplift 22% 52%