Personal Information
Organization / Workplace
Mexico City Area, Mexico Mexico
Occupation
Directora de UX at Scotiabank
Industry
Technology / Software / Internet
About
Bachelor degree in Fine Arts and a Master in Information Technologies Applied on Education, have dedicated my professional life to two things: learning and teaching. After a year as a newspaper illustrator, I became an active participant during the dotcom era as part of a web design startup. Ever since, I’ve been committed to the culture of understanding the user as a starting point in solving business challenges.
For the past fifteen years I have focused in the development of user experiences through innovation and design thinking methodologies, collaborating with companies such as BBVA Bancomer, Google, Cervecería Cuauhtémoc, CEMEX and Daimler; as well as impulsing the creative energy ...
Tags
diseño
ux
business
design
negocios
experiencias
user experience
experience
cx
user centered
webdesign
experiencia de usuario
business model canvas
canvas
negocio
español
evaluacion
educacion
cedim
selene
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Presentations
(6)Likes
(29)Ask the right question - Problem Framing 2.0
romanschoeneboom
•
4 years ago
The Age of Strategic Design
Álvaro Márquez
•
7 years ago
UX, ethnography and possibilities: for Libraries, Museums and Archives
Ned Potter
•
7 years ago
How First Principles, Advice & AI is killing Banking
Brett King
•
7 years ago
UX Designer's Toolkit - to design a better world
Rachel Liu
•
10 years ago
5 Things I Wish I Knew – A Service Design Journey
Jamin Hegeman
•
10 years ago
Bridging the innovation culture divide
Nathan Shedroff
•
8 years ago
Using Every Part of the Buffalo Webinar: How to Get More Mileage Out of Your Visual Content
Visually
•
8 years ago
Building the 10x better bank
Backbase
•
8 years ago
Multi-Device Prototypes
Doug Gapinski
•
9 years ago
Design Thinking - Bootcamp
Jan Schmiedgen
•
10 years ago
Visual Note Taking / Sketchnotes
Eva-Lotta Lamm
•
14 years ago
Crowdsourcing e innovación abierta
MindProject
•
13 years ago
The Stories We Construct
Stephen Anderson
•
13 years ago
2011 Trend Report (general version) - Urbanology by Tami Honesty
Urbanology Inc
•
13 years ago
Email Management, An Etiquette Guide By Richard Ring
RichardRing
•
14 years ago
Writing Effective Emails
Shana Masterson
•
13 years ago
Digital Storytelling Ais
jazali2
•
14 years ago
Creative Method Workshop Edition
Jason Theodor
•
14 years ago
See->Sort->Sketch : Pen & Paper Tools to get from Research to Design : IA Summit 2010 version
Kate Rutter
•
14 years ago
Crucial Conversations In Social Media
Kelsey Ruger
•
16 years ago
Subject To Change: creating great products and services for an uncertain world
Adaptive Path
•
15 years ago
Answers versus Questions
Phil McKinney
•
13 years ago
Introduction To The Killer Innovation Approach Ver 5
Phil McKinney
•
16 years ago
Lessons Of Innovation Idris Mootee
Idris Mootee
•
15 years ago
Innovation and Design Thinking - Idris Mootee
Idris Mootee
•
16 years ago
Creativity, Design Thinking and How These Have To Do With Innovation & Entrepreneurship
Lumiknows Consultancy
•
15 years ago
Intro to Design Thinking
Mike Krieger
•
14 years ago
Brugnoli System Ux
frog
•
15 years ago
Personal Information
Organization / Workplace
Mexico City Area, Mexico Mexico
Occupation
Directora de UX at Scotiabank
Industry
Technology / Software / Internet
About
Bachelor degree in Fine Arts and a Master in Information Technologies Applied on Education, have dedicated my professional life to two things: learning and teaching. After a year as a newspaper illustrator, I became an active participant during the dotcom era as part of a web design startup. Ever since, I’ve been committed to the culture of understanding the user as a starting point in solving business challenges.
For the past fifteen years I have focused in the development of user experiences through innovation and design thinking methodologies, collaborating with companies such as BBVA Bancomer, Google, Cervecería Cuauhtémoc, CEMEX and Daimler; as well as impulsing the creative energy ...
Tags
diseño
ux
business
design
negocios
experiencias
user experience
experience
cx
user centered
webdesign
experiencia de usuario
business model canvas
canvas
negocio
español
evaluacion
educacion
cedim
selene
See more