The document discusses the role of technology in various service sectors like banking, education, insurance, and healthcare. It provides examples of how technologies like ATMs, virtual banks, image processing, home banking, EFTPOS, smart cards, and EDI have transformed banking services. Similarly, it outlines technologies used in education including EDUCOMP, projectors, SMART boards, Mimio boards, and classroom PCs that improve teaching and learning. For insurance, it mentions how e-CRM and e-insurance allow customers to manage their policies online. Finally, it briefly describes how electronic medical records digitize patient health records.

1. Role of Technology
in Service Marketing
Presented by :-
Nair Venkatesh Ravidranath
S3 MBA
IMT

2. Technology in Banking
 Automated Teller Machines (ATM)
It has been estimated that there are
around 400,000 ATMs worldwide out of which 1,00,000
are located in Japan alone. ATMs allow the user to
perform upto 150 kinds of transactions ranging from
simple cash withdrawals and deposits, to fund transfer
to trading in stocks to buying mutual funds to
something mundane like payment of electricity
bills, booking air-tickets and making hotel reservations.

3.  'Virtual' Bank
The customer activated terminal (CAT) or
Kiosk is an interactive multimedia display unit, housed
in a small enclosure, typically consisting of a computer
workstation, monitor, video disk player and a card
reader. It allows the customers to browse through
information and use the available banking services at
their own speed.
 Image Processing
As financial services including capital markets
and banking are highly document intensive, image
processing technology can have a far reaching impact
for such applications for its 'Less paper ' handling
characteristics.

4.  Home Banking
Smart phones with screen built-in modems and
programmable microprocessors let the customer
access a variety of financial services from home.
 Electronic Funds Transfer at Point of Sale
(EFTPOS)
While travelers' cheques meant 'pay-now-
buy-later' and credit cards had 'buy-now-pay-
later' advantages, EFTPOS or debit cards signify 'buy-
now-pay-now' but without cash transaction. The user
presents his ATM card when he buys goods and the
EFTPOS system immediately debits his bank account.

5.  Smart Cards
The 'Processor' type smart cards with in-built
integrated circuits (ICs) or micro-chips offer a wide
range of transactional opportunities even from remote
areas. The smart cards are extensively being used for
employee 'clocking in', withdrawing cash from
ATM, using pay-phones, payment of various bills, etc.
 Electronic Data Interchange (EDI)
EDI typically denotes paperless financial transactions
across the locations. The companies can now operate
their bank accounts through corporate banking
terminals in their own offices which are linked to the
bank computers. Companies can thus carry out
transactions like transferring funds, managing its cash
flow, opening letters of credit, etc.without any paper
work.

6. Technology in
Education

7.  EDUCOMP
 Improves teacher
effectiveness and
productivity in class.
 It brings abstract and
difficult curriculum concepts
to life inside classrooms.
 Makes learning an
enjoyable experience for
students.
 Improves academic
performance of students.
 Enables instant formative
assessment of learning
outcomes in class.

8.  Projectors
Projectors are a basic way to introduce
technology to students in the classroom. The projector
is hooked up to the teacher's laptop and projects the
screen from the laptop to the white board in the front of
the room. This enables students to see a larger version
of what is on the laptop screen.
 SMART Technologies
A SMART board is an interactive white
board that allows the teacher to project an image from
a laptop to the front of the room. The amazing part is
that the teacher can then digitally draw on that image.

9.  Mimio Boards (Interactive-white boards)
They are interactive white boards that allow
the teacher to manipulate computer functions on the
white board in the front of the room. Sensors are in
place in the board that allows the teacher to use a
special pen that acts like a mouse. Teachers maneuver
through websites, graphs and other lessons using this
technology.
 Classroom PCs
Some educators are lucky enough to
have individual PCs for every student in the class.
When every student has his or her own laptop, learning
takes on a whole different dynamic.

10. Technology in Insurance
 E-CRM
Insurance industry is a data-rich industry, and thus,
there is a need to use the data for trend analysis and
personalization. It is very difficult to interact with each and every
person to whom the insurer wants, and in the insurance sector the
customer relationship management is base. Thus with the help of
e-crm insurer are taking knowledge about their customer and
providing information directly to them. It also reduces the cost of
marketing which increases the profit of business.
 E-Insurance
Today various insurance companies are providing
facilities to their clients. They can check the balance premium,
maturity date, dues and outstanding of their policy. They are
provided various new information regarding new policy. The
customer can pay the premium amount of there policy from the e-
insurance option.

11. Technology in Health Care
 Electronic Medical Record (EMR)
This digital record can hold the full details of an
individual’s medical history, which ultimately helps to
direct diagnostic and therapeutic decisions when a
patient enters the healthcare system.