2.  Study the recently launched Mahindra SUV-XUV
500.The company calls it a global SUV. Suggest how to
take it in a foreign market???What are the strategies it will
adopt for entering in foreign market??????

3. Group members:
 Shrutika
 Neha
 Nidhi Kampani
 Nidhi Choudhry
 Reetika
 Rhythm

4. Introduction:
 The Mahindra XUV5oo is a compact SUV manufactured by
Mahindra & Mahindra Limited.
 It was launched in 2011.
 This compact SUV was designed and developed at Mahindra's
design and vehicle build center in Chennai
 The car is currently available in three variants viz. Mahindra
XUV5oo W6 4x2, Mahindra XUV5oo W8 4x2 and
Mahindra XUV5oo W8 4x4.
 The cars have been placed in the price bracket of Rs. 10.80
Lacs to Rs. 12.88 Lacs.($22,600-$26,950)

5. Features:
 Body style 4-door SUV
 Engine- mHawk140, Direct
injection diesel engine5th
generation Variable Geometry
Turbocharger (VGT)
 Transmission 6 Speed Manual
 Wheelbase-2,700 mm (106 in)
 Length- 4,585 mm (181 in)
 Width -1,890 mm (74 in)
 Height- 1,785 mm (70 in)
 Curb weight- 2,450 kg
(5,400 lb)

6. Features

7. Extra features:
 Good pickup
 Sporty design
 Good for long drive
 Outlander outlook
 Soild car
 animal in action, namely the cheetah,
 contribute to the elegant styling and visual impact –
 an intimidating jaw-like honeycomb grill,
 unique paw styled vertical door handles and muscular
wheel arches
 all add to what seems to be the vehicle’s innate desire to
pounce!

8. Opportunities for Launch:
 SUVs are often driven off-road in places such as farmland
and countryside and in countries such as the:
 Australian Outback
 Africa
 Middle East
 Alaska
 Northern Canada
 western United States
 Iceland
 South America
 Western Europe

9. Australia

10. Australia Geography
 Australia boasts of diverse geographical features.
 On one hand the snow covered peaks of Tasmania.
 On the other you will also come across large deserts and
tropical forests that underlie the variety the continent has
to offer.

11. Why Australia?
 Strong demand from private buyers, especially in the
compact SUV market, has resulted in new vehicle sales in
Australia.
 Compact SUVs, which now command a bigger share of
the Australian market than large cars, experienced the
biggest growth.
 There are a number of current, previous and future small
scale producers of cars in Australia.
 Australia is a major agricultural producer and exporter.
Australian farmers and graziers own 135,996
farms, covering 61% of Australia’s landmass.

12. Entering strategies:
Joint Venture:
TMI pacific
or
Acquisition:
Nissan Motors

13. Joint Ventures
 Advantages for M&M
 Allows for sharing of risk (both financial
and political)
 Provides opportunity to learn new
environment
 Provides opportunity to achieve synergy
by combining strengths of partners
 May be the only way to enter market given
barriers to entry

14. STP
Segmentation:
1.On the basis of income level
2.On the basis of social class
3.On the basis of occupation
Targeting:
1.Farmers
2.Tourists cab
3.Military
4.Small traders

15. Positioning:
 Mahindra says the XUV5oo’s design was inspired by a
pouncing cheetah, with an intimidating jaw-like grille and
powerful curved ‘hips’ at the rear wheel arches.
 six-inch touch screen with GPS
 DVD and iPod functionality
 dual-zone climate control
 bending projector headlamps with LED running lights
 automatic headlights and wipers
 reverse parking sensors
 leather upholstery
 flat-folding second- and third-row seats.

16. We include …
 Safety features:
• Electronic stability control(ESC)
• Rear backup alert system
 Emerging safety technologies: Lane departure
warning system

17. 4 ps
PRODUCT
PRICE
PLACE
PROMOTION

18. Product
 Mahindra XUV 500 - An all-new avatar by Mahindra
and it takes global design signaling across the globe
presence expectation.
 Mahindra XUV 500 features a unique exterior
styling, an array of technologies .
 The aerodynamic monocoque design based.
 The XUV 500 body is a single piece body in which the
body and chassis are one piece. The monocoque design
of the XUV 500 is also known as single shell design.
 It also has the first-ever transversely placed engine that
has increased the passenger space .

19. Price list.(Aus dollar)
 AUD 21,635
 AUD 23,944
 AUD 25,800

20. PLACE FEW SHOWROOMS ARE IN
SUGGESTED
FOLLOWING PLACES
 Paddington market sydney –biggest and most
happening market in sydney also an tourist attraction
,one of business hubs in australia.
 Queen victoria market melbourne
 Melbourne motor market
 Adelaid
 Kinberley region –for ease of train with farmers
,diamond merchants, cattle breeders

21. PROMOTION NATIONAL TELEVISION OF
 TELEVISION ADS ON
AUS
 MOVIE THEATRES AND MULTIPLEXES
 BANNERS & HOARDINGS ACROSS MAJOR STREETS
AND MARKETS OF AUS
 NEWSPAPERS AND PERIODICALS
 BOOKING DISCOUNTS
 FREE SERVICES
 ROAD ASSISTANCE 24X7 ACROSS THE COUNTRY
 TIE UP WITH LOCAL AND NATIONAL BANKS FOR
EASY LOANING OF CUSTOMERS
 TEST DRIVES BOOTHS IN BUSIEST MARKETS

22. Competitors in Australia
 Commodore
 Honda ODYSEY
 Ford territory
 Audi all road quattro
 Maruti suzuki

23. Strategies adopted to compete
the competitors