PPt on Product Mix of HUl Introduction Product mix of hul and Bru Coffee their width,length,depth,consistenct in detail Bru coffee product and their categorization in detail

1. Product Mix Of HUL
Efforts by:
Vibhor Agarwal
MBA

2. •Hindustan Unilever Limited (HUL) is an Indian consumer goods company based
in Mumbai, Maharashtra.
•It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in
HUL as of March 2015 and is the holding company of HUL.
•HUL's products include foods, beverages, cleaning agents, personal care products and
water purifiers.
•HUL was established in 1933 as Lever Brothers and, in 1956, became known as
Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan
Vanaspati Mfg. Co. Ltd. and United Traders Ltd.
• It is headquartered in Mumbai, India and employs over 16,000 workers, whilst also
indirectly helping to facilitate the employment of over 65,000 people
•The company was renamed in June 2007 as "Hindustan Unilever Limited".
•Hindustan Unilever's distribution covers over 2 million retail outlets across India
directly and its products are available in over 6.4 million outlets in the country.
Introduction Of HUL

3. What is product-mix ?
• Set of all product offered for sale by a company.
• It consist of various product line.
• Any company’s product mix has four dimension :
1. Width
2. Length
3. Depth
4. Consistency

4. 1. Width : Number of different product lines
carries by the company.
2. Length : Total number of items in the
product mix of the company.
3. Depth : Assortment of size, colour and
models offered in each item of a product line.
4. Consistency : It refers to the relationship of various
product line either in their end use, production
requirement, distribution channel or other way.

5. Example

6. Product Mix of Hindustan
Unilever Limited
Home & Personal
Care
Beverages
Personal
Wash
Laundry Skin Care
Hair
Care
Oral Care Tea CoffeeDeodorants
Lux
Lifebuoy
Liril
Hamam
Breeze
Dove
Pears
Rexona
Surf excel
Rin
Wheel
Fair &
Lovely
Ponds
Vaseline
Sunsilk
Clinic +
Pepsodent
Close-up
Axe
Rexona Lipton
Brooke
Bond
Bru

7. 1. Width- It refers to the number of product lines that a company sells. A small/
new company will have a lesser product width as it will have basic varieties to
sell, build market share and then expand the width according to the market
situations.
For BRU coffee the width is six as it has Bru Gold, Bru Exotica, Bru Instant, Bru
Cappuccino, Bru Select and Bru Roast & Ground. These all have different
characteristics differentiating themselves from each other.
2. Length- It is the total number of products in the mix. Companies that have
multiple product lines generally keep tracks of their average length per product
line.
Length of product mix of Bru coffee could be the 10 gm sachet and 500 gm
packet.
Product Mix of BRU Coffee

8. 3. Depth- It is the total number of variants of each product. It includes
features like flavors and several distinguishing features. Just like length,
depth also plays major role in formulating companies strategies.
4. Consistency- This tells us the relationship between different product lines
in terms of their use, production and distribution. Product mix may be
consistent in their usage but vary greatly in their distribution.
Like, Bru instant may be available in every retail store, but its exotic favorite
range may only be available in supermarkets (such as Reliance Mart,
Walmart, etc.).
Product Mix of BRU Coffee

9. Need Family Thirst/ Desire
Product Family Beverages
Product class Hot/ Cold coffee
Product line Instant, Gold, Exotica, Cappuccino,
select ,Roast and ground.
Product type Sachets, Loose packets, Jar
Product brand Bru
Product item 10 gm, 50 gm, 100 gm, 500 gm, 1 kg
LOGO

10. Bru Coffee has been launched with several variants like-
1. Bru Exotica- It is a premium-freeze-dried-coffee
2. Bru Cappuccino- Hard flavour for actual coffee lovers
3. Bru Gold – Is purely granulated with superior taste and uplifting aroma
Bru Gold Coffee
4. Bru Roast & Ground- Is aromatic filter coffee
5. Bru Instant – Made from robust beans it ensures best and instant coffee
with fresh aroma
6. Bru Select- Filter coffee at its best that is roasted slowly with patience to
guarantee perfection

11. BRU Exotica, a range of the world's most exotic coffees, is painstakingly
sourced from the best plantations across the international coffee growing heavens
like Brazil, Colombia, Mt. Kilimanjaro and Guatemala. The finest and the purest
coffee beans are picked and freeze dried to keep the flavour and the strong aroma
intact. And what you get is the world's finest coffee experience.
Brazil
Available in:
Glass Jar : 50g, 100g
Columbia
Available in:
Glass Jar : 50g
Kilimanjaro
Available in:
Glass Jar : 50g
Guatemala
Available in:
Glass Jar : 50g

12. BRU Instant
Made from a fine blend of choicest plantations and robust beans, BRU Instant
coffee offers a rich coffee taste. Our strong processes ensure that the fresh coffee
aroma is preserved so that you get the best coffee experience, instantly. Who
needs a coffee machine!
Available in
Pouch : 25g, 50g, 100g, 200g
Glass Jar : 50g

13. BRU Cappuccino comes in a premix format - a delicious mix of
powdered coffee and authentic flavour that brews a rich frothy cup of coffee
when added to milk.
Available in
Cartons : Mocha, Crème, Chocolatte & Caramel

14. BRU Ground and Roast
Make those moments of happiness even more special with with BRU's carefully
selected and freshly roasted coffee beans that offer a great cup of aromatic filter
coffee.
Available in
Pouch : 50g, 100g, 200g, 500g

15. BRU Select
Experience the ultimate taste of filter coffee at its very best. BRU Select is
made from a blend of handpicked peaberry and Arabica and Robusta beans
that are slow roasted to perfection, to give you an unmatched rich filter coffee
experience. It is the perfect indulgence when you want to slow down and
discover something new about your loved ones over a cup of BRU.
Available in
Pouch : 100g, 200g

16. Thank you