Exabytes eCommerce Conference 2014 E-Business is Business by MIchelle Soo (Kiss and Tell)

1. E-Business is
Business
by Michelle Soo
The Journey of Kiss & Tell

2. Company Background
• Independent label based in Malaysia
Emphasizes on comfort
Received positive feedback & recognition
• Strives to create classic, unique and comfortable
shoes
“Your shoes should always be the fashion
statement piece on you that does the talking.”

3. How did the journey of
Kiss & Tell begin?

4. We founded Kiss & Tell in 2012 because I had a
PROBLEM buying shoes MY SIZE (I’m a size 3, so you
can imagine the pain I have in buying shoes!) The
smallest size shoe that boutiques carries starts from a
size 4 or 5, which is a size or 2 bigger than my feet,
which is ridiculous to walk around in!
Brand Story

5. *Signature Ashleigh Pumps

6. *Moschino Pumps

7. Capital Cost
• RM10,000
• Capital injection of RM100,000

8. Challenges
• Setting up a website
Requires a minimum of RM4-5k

9. Challenges
• Reaching out to a larger & broader
audience
By organizing Pop-Up events

10. Challenges
• People trying to use our name to start up their business
Secured & trademarked brand name & logo

11. Challenges
• Logistics, as we work from home
Finally decided to outsource the warehouse

12. Challenges
• Challenged design team to come up with more varieties
Have been focusing on 5” heels
Challenge for us to find new partners

13. Petite Clothing Line

14. Customer Feedbacks

15. Success Factor
• Parents have believed in our dream and supported us
• Implying strict Quality Control procedure
• It’s all about the Passion
“Eat Kiss & Tell,
Breathe Kiss & Tell,
Sleep Kiss & Tell.”

16. To start something new…
“Rome isn’t built in one day or
Chanel wasn’t famous overnight,
just stay strong and give it your all
and the pot of gold will be waiting for
you at the end of the rainbow!”
– Co-founder of Kiss & Tell

18. THANK YOU!

19. Any Questions?