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Crowdsourcing 101 - tapping into the wisdom of crowds
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Crowdsourcing 101 - tapping into the wisdom of crowds
1.
1.0 - Crowdsourcing
2.0 - Why Crowdsource? 3.0 - Four Categories 4.0 - Creation 5.0 - Invention 6.0 - Organization 7.0 - Prediction 8.0 - How We Work 9.0 - About Us 10.0 - Senior Team Crowdsourcing 101 Can you Digg it? CONFIDENTIAL © 2008 Social Intent, LLC
2.
Crowdsourcing
Crowdsourcing is the process of creating something new of value by tapping into groups of people with desired characteristics CONFIDENTIAL © 2008 Social Intent, LLC 1
3.
Why companies should
Crowdsource? • Gain hard-to-obtain information without a lot of investment, e.g. Why Crowdsource – Utilize your customers/visitors in developing new content and product ideas • Creates a sense of ownership of your product/service among your stakeholders • Crowdsourcing apps are new, sticky and engaging services in and of themselves – Submitting content and ideas – Rating other’s ideas CONFIDENTIAL © 2008 Social Intent, LLC 2
4.
Crowdsourcing applications can
be broken down in to four categories: Four Categories 1. Creation 2. Invention 3. Organization 4. Prediction CONFIDENTIAL © 2008 Social Intent, LLC 3
5.
Creation
• Create new content that is owned and maintained by your readers – Wearesmarter.org (writing a book like a wiki) – Wikipedia.org (peer created and reviewed reference) Creation – Google Knol (peer created and reviewed articles) – Authonomy (soliciting book manuscripts, users vote) • Generate new content by soliciting the masses – Mechanical Turk (divide a task into thousands of subtasks) – Helium, iStockphoto (stock content for publishing or photography) – Crowdspring (ask many designers to offer design suggestions) CONFIDENTIAL © 2008 Social Intent, LLC 4
6.
Invention
• Source ideas and have the community rank them – Whitehouse2.org (Suggest the US president’s agenda) – WePc.com (Asus and Intel community product development) – Ideastorm (Dell community product development) Invention – Innocentive (Procter & Gamble community product development) – My Starbucks Idea (Customer offering product ideas) CONFIDENTIAL © 2008 Social Intent, LLC 5
7.
Organization
• Create new content by making users organize existing content – Digg, reddit, yahoo buzz (vote on articles/news) Organization – Stumbleupon (vote on articles sites) CONFIDENTIAL © 2008 Social Intent, LLC 6
8.
Prediction
• Predict trends by inviting users to submit and vote on ideas – Mediapredict.com (users bet on media trends, such a TV viewership, books that are likely to sell well) Prediction – Rasmussen Markets (Predicts political outcome) CONFIDENTIAL © 2008 Social Intent, LLC 7
9.
How we build
the right • Business Model Crowdsourcing application – Organizational Facts for you: – Core Offering & Customers – Sales & Business Model – Environmental Factors How We Work Business Model • Marketing Status – Strategic Goals – Brand Promise – Competitive Landscape – Existing & Previous Efforts Discovery Project MarkeIng • Project Resources Resources Goals – Budget & Personnel Allocations – Materials & Content – Design & Branding Requirements – Technical & Functional Requirements CONFIDENTIAL © 2008 Social Intent, LLC 8
10.
• At Social
Intent we help companies meet their organizational goals by turning their customers into assets • This is achieved by developing online social About Us experiences that are rewarding to both parties • We help companies identify the right opportunities and customize and implement social software solutions that meet their business needs CONFIDENTIAL © 2008 Social Intent, LLC 9
11.
Vidar Brekke, CEO
– Past positions: Strategist at Ogilvy, VP Marketing at JPMorgan, VP Marketing Linkstorm, Strategist/ Creative Director Kurani Interactive. – Clients: Coca-Cola, IBM, Vonage, Cisco, General Motors, American Express, Wal-Mart, E*Trade Senior Team Vineel Shah, CTO – Past positions: Senior Technical Yahoo at HotJobs, Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb. www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10011 contact_us@socialintent.com +1 (646) 465-2965 CONFIDENTIAL © 2008 Social Intent, LLC 10
12.
Ps. Did you
find some great articles or sites about crowd sourcing? Add it to our crowdsourcing experiment here: http://www.reddit.com/r/mobwisdom/ CONFIDENTIAL © 2008 Social Intent, LLC 11
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