Creating Customer Conversations is a presentation based on the work and publications by Anders Lundkvist and Richard Gatarski: The article "Interactive Media face Artificial Consumers and marketing theory must re-think" can be found in: Marketing Communications Classics 1999: Fitzgerald, M. and Arnott, D. (eds.) The Journal of Marketing Communications 1998: Vol. 4, Issue 1, pp. 45-49.

1. Creating Customer Conversations in OnLine Media Imaginary Organisations 1998-05-11 [email_address] School of Business, Stockholm University

5. Where are we today?

13. Mass Customization Service Marketing/ Q Relationsmarknads- föring one-to-one marketing IT 4P

15. From value chain to value star Company - coordinating the value-processing system Consumer Supplier Supplier Middle man Consumer

16. Introduction History: Marketing Theories from the old physical world Present: virtual worlds have emerged Future: We ask, are new Marketing Theories required?

17. Problem Two “extreme” cases 1) Interactive Media: Diabetes Forum on CompuServe 2) Artificial Consumer: Jango , the shopping agent Source: http://bakwebb.weconverse.com/sufek/imfaceac/

20. Interactive Media

24. Agents

36. Customers´customer (Resellers/Pandora) Consumers Authors Amazon Book Delivery Inc. Publisher Value-star in Amazon Book

43. Who is organizing customer communication? Eller